Content strategy template

Your next content marketing campaign is days away, and you still don’t know what’s going live. Your content calendar template is disorganized, your team is out of sync, and you’re spending more time chasing updates than publishing. The pressure’s building, and without a plan, even great content can fall flat. That’s where a content strategy template can make all the difference.

Our free content strategy template brings structure to your editorial process. It helps you define goals, align your content calendar with campaigns, assign work to the right team members, and track performance across formats. If you’re planning blog posts, podcasts, or social media content, this step-by-step template keeps your content marketing strategy grounded and actionable.

Who benefits from content strategy templates?

One of our marketing leads used to track content planning with five different tools. After adopting Asana’s content strategy template, her team collaborated more efficiently and met deadlines.

This free template helps any team that creates, publishes, or manages digital content. It’s especially useful for digital marketing teams, SEO strategists, social media managers, and editorial leads who need to balance long-term goals with daily publishing workflows.

Whether you’re scaling a blog, launching a podcast, or building brand awareness on your social media platforms, this template provides a repeatable process for high-quality, consistent output.

Why use Asana’s content strategy template

A content creator once told us, "Before this template, we didn’t even know what we had published last quarter." Sound familiar? With everything in one place, Asana’s content plan template helps you connect content to outcomes.

Use this content strategy template to:

• Create an editorial calendar that reflects marketing goals and serves as a roadmap for your content strategy.

• Assign owners and deadlines, so every task moves forward on schedule.

• Audit your existing content to identify what drives website traffic and what needs updating.

• Track content performance and SEO metrics in a single platform.

• Customize fields for content type, target audience, or distribution channel to keep everything organized and easy to filter.

How to use this content strategy template

We designed this content strategy template to be simple and scalable. Follow these steps to set up your own content plan and run your editorial process in an organized and efficient manner.

Step 1: Define your goals and objectives

Start by identifying what success looks like for your team. Are you trying to grow organic traffic, increase engagement, or support a product launch? Outlining your business goals helps you pair content production with broader marketing efforts.

Add tasks for each goal in this section, and link them to specific content deliverables. Providing details keeps your team on the same page about the purpose behind creating content.

Step 2: Understand your audience

Good content will only resonate when it targets the right audience. Use this section to document buyer personas, demographics, audience segments, and the types of content they prefer.

You can create tasks for persona development, audience surveys, or insights gathered from tools like HubSpot or Google Analytics. Knowing your readers helps you make smarter content choices.

Step 3: Run a content audit and analysis

Before planning new content, review what you already have. This section is where you’ll run a content audit. Tag outdated articles, identify coverage gaps, and flag high-performing pieces for repurposing.

Each task in this section can represent a content item. Add custom fields for performance metrics, such as traffic, conversions, or SEO ranking. That way, you’ll have a snapshot of your existing content library.

Step 4: Plan and ideate your content

This step is where brainstorming becomes actionable. Add tasks for content ideas, connect them with upcoming campaigns, and assign due dates based on your editorial calendar.

You can also group content by theme, funnel stage, or channel. Use custom tags or fields for formats (blog, podcast, case study), and note which team members are responsible for each idea.

Step 5: Create and optimize content

This section supports the whole production workflow from writing and design to SEO optimization and approvals. Each task should represent a piece of content in progress.

Break each task into subtasks for drafting, editing, reviewing, and publishing. Add dependencies to help your team follow the correct order, and use fields to flag status, content type, or target keywords.

Step 6: Distribute and promote your content

Once you publish your content, you’ll want to monitor its performance over time. Use this section to plan social media content, newsletters, and other distribution tactics that get your message out.

Create tasks for each promotional channel, like LinkedIn, email, or partnerships, and assign owners. You can also track metrics here to measure distribution performance.

Asana content strategy features

Asana features let you customize this content strategy template to fit your unique workflow. These features help you visualize your editorial process, improve accountability, and streamline collaboration. You can explore our complete feature set here.

Project Views

Toggle between List, Calendar, Timeline, or Board views to match your team's workflow. For example, use the Board view to move content through stages such as “Idea,” “In Progress,” and “Published.” Use Calendar view to spot content gaps and deadlines.

Custom Fields

Track essential data, such as content type, priority level, target audience, or channel (e.g., website vs. social media). Custom fields make it easier to filter, report on, and align content with campaign goals.

Task Dependencies

Set tasks to wait for one another so that writing doesn’t begin until keyword research is complete. Dependencies help clarify workflow and reduce blockers during content production.

Milestones

Highlight key publishing events like a quarterly content refresh or the launch of a new content marketing strategy. Milestones provide teams with a concrete goal to work toward and help celebrate their progress.

Automation

Create rules that automate repetitive steps. For instance, move a task to the “Ready to Review” column when it’s marked as “Draft complete.” Automations reduce administrative work and help your marketing plan stay on track.

Forms

Let internal teams or freelancers submit content ideas through a standard form. Each submission becomes a task with pre-filled fields, keeping brainstorming structured and on-brand.

Recommended integrations

Integrations extend your content strategy template by connecting Asana to your favorite tools. From content creation to analytics, these apps support every phase of your content marketing efforts. Browse the complete list in our app gallery.

Google Drive

Attach drafts, editorial guidelines, or approved visuals directly to each task. You’ll always have the latest version available without needing to switch platforms.

HubSpot

Connect Asana with HubSpot to align your content calendar with email campaigns and landing pages. Plan workflows that bring in leads and track which types of content perform best.

Canva

Design custom graphics for social media or blog posts right from within Asana. Add visuals to content tasks and streamline feedback between writers and designers.

Slack

Get automatic notifications when a task moves through stages or is assigned to you. Share quick updates with collaborators and reduce email back-and-forth.

Loom

Use Loom to share quick video updates about content status, strategy shifts, or editorial guidelines. Embed Looms in Asana tasks to make context clear.

FAQs about content strategy templates