A smarter way to market
Asana for marketing

A smarter way to market

Mobilize around clear goals, get more impact from your resources, and confidently scale any campaign workflow.

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Launch campaigns faster with Asana

Asana boosts collaboration and accelerates campaign production.


of marketing C-suite say their teams work better together1


productivity for marketing teams2


faster campaign production at Spotify3

1. Asana Quarterly Customer Survey, 2. IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023, 3. Spotify.

The value of Asana

Make every campaign count

Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.

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Clarify marketing priorities

Clarify marketing priorities

Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.

Accelerate campaign impact

Accelerate campaign impact

Campaign data, workloads, handoffs, and more—track it all in one platform so you can remove blockers and adjust resources quickly.

Scale GTM production

Scale GTM production

Free up your marketing team by automating and standardizing key workflows, from creative production to agency collaboration.

How marketing teams can use Asana

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Marketing planning

Reinvent marketing planning

Unite marketers around common goals, then track progress across initiatives in one central hub.

  • Foster accountability by showing how everyone’s work supports business-critical objectives.

  • Update goal progress automatically by syncing data from Salesforce.

  • Get AI recommendations to unblock work when goals are at risk.

GoalsPortfoliosStatus updates
Reinvent marketing planning
Creative workflows

Speed up creative processes

Automate workflows from start to finish, so creatives have more time to create. 

  • Kick off work faster by standardizing requests across your company. 

  • Automate repetitive steps like assigning work, handoffs, and stakeholder notifications. 

  • Connect creative tools with Asana so stakeholders can review, make comments, and approve in one place. 

Speed up creative processes
Campaign production

Increase your campaign ROI

Keep campaigns on track and on message, no matter the market environment.

  • Get a bird’s-eye view of every campaign, including status, owners, and timelines. 

  • Eliminate inconsistent messaging by organizing campaign assets and guidelines in one central hub. 

  • Keep stakeholders in the loop with real-time dashboards.

Increase your campaign ROI
Recognized as a leader by experts

Recognized as a leader by experts

“Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals.”
Eugenia ContrerasCreative Operations at Spotify
Spotify logo
View customer story


Connect your favorite tools

Asana integrates with 270+ apps so marketers can access information seamlessly, no matter how many tools they use.

Explore all apps
Enterprise-grade security

Enterprise-grade security

More than 80% of Fortune 100 companies use Asana⁵. Asana scales with your team, thanks to industry-standard security and compliance.

Learn about security

Smarter marketing, better results

Spend less time coordinating and more time crafting impactful, revenue-driving campaigns.

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  1. Asana Quarterly Customer Survey

  2. IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023 

  3. Spotify

  4. For more info on our G2 review

  5. For more info on our Gartner Peer Insights award. The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings: and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

  6. For more info on The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report

  7. Accurate as of September 7, 2022. Asana makes no representations about updating this number.