[Team] Marketing (hero)
MARKETING AND CREATIVE TEAMS

Unite your marketing team to hit your most important goals

Keep your team laser-focused on priorities, even as they change. Asana helps marketing leaders coordinate the initiatives that are most critical to the business.

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Trusted by more than a million teams

Why Asana?

Marketers have spoken—here’s what our customers have to say about Asana.¹

[Team] 89% Marketing (stat)

of marketers agree that Asana makes their work easier

[Team] 92% Marketing (stat)

of marketers agree that Asana is easy to use

[Team] 88% Marketing (stat)

of marketers agree that Asana helps their team work better together

Bring marketers and cross-functional teams together

To be effective, marketing teams need to collaborate with departments across the organization. When business needs change, quickly align campaigns to objectives, make concrete plans, and work seamlessly across teams to get things done.

[Teams] Marketing - Connect marketing goals to shifting business needs
Connect marketing goals to shifting business needs

Align marketing campaigns to business goals, so teams understand the purpose of their work. As priorities change, quickly identify the projects that are most important—and deprioritize those that aren’t.

Set better goals
[Team] Marketing - Make sure campaigns are on track (accordion)
Make sure campaigns are on track

Get real-time insights into campaign progress or performance with Universal Reporting. See if you’re on track to meet goals, so you can adjust your strategy if needed.

Get campaign insights
[Team] Marketing - Spend less time in status meetings (accordion)
Spend less time in status meetings

Stay up to date, without time-consuming status meetings. Automatically share project updates with cross-functional stakeholders, so you can work together to optimize your strategy.

Get started
[Team] Marketing - Hit ambitious goals
Hit ambitious goals—even if resources are limited

When you can see everything your team is working on, it’s easier to allocate resources where it counts. Track employee workload in real-time to ensure high-priority campaigns are properly staffed.

Optimize team resourcing
[Team] Marketing - Centralize campaign information
Centralize campaign information

Simplify cross-functional collaboration within and across tools. Centralize apps in one place so you have a single system of record for campaign reporting, design reviews, and more.

Link your tools
Connect marketing goals to shifting business needs

Align marketing campaigns to business goals, so teams understand the purpose of their work. As priorities change, quickly identify the projects that are most important—and deprioritize those that aren’t.

Set better goals
Make sure campaigns are on track

Get real-time insights into campaign progress or performance with Universal Reporting. See if you’re on track to meet goals, so you can adjust your strategy if needed.

Get campaign insights
Spend less time in status meetings

Stay up to date, without time-consuming status meetings. Automatically share project updates with cross-functional stakeholders, so you can work together to optimize your strategy.

Get started
Hit ambitious goals—even if resources are limited

When you can see everything your team is working on, it’s easier to allocate resources where it counts. Track employee workload in real-time to ensure high-priority campaigns are properly staffed.

Optimize team resourcing
Centralize campaign information

Simplify cross-functional collaboration within and across tools. Centralize apps in one place so you have a single system of record for campaign reporting, design reviews, and more.

Link your tools

Anatomy of Work 2023

What does it take to have collaboration so good it boosts your bottom line?

Find out
[Team] Marketing - Get to marketing faster (image)

Get to market faster

Unite internal project teams, senior stakeholders, and external agencies with a shared plan. From marketing campaigns to product launches—keep your marketing team in lockstep so you can execute faster.

Increase cross-team visibility
By getting requests out of email and using Asana to collaborate more effectively, we're able to save 60 hours a month and now spend that time on strategy instead of managing all the disparate pieces.
Walter GrossSenior Director of Digital Marketing, Sony Music
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Having one centralized ecosystem that brings all doers and stakeholders together has really accelerated our understanding of the work we do and the speed in which we do it.
Steven TaiDirector, Marketing Operations, Gannett
With Asana, we’ve got clarity and confidence that we’re working with up-to-date information on projects and tasks, working together to meet our goals.
Liz DeanSenior Marketing Operations Manager, Cityfibre
Sony Music logo

Optimize marketing processes

Skip redundant work, so you can focus on mission-critical priorities. Standardize creative requests, automate manual tasks, and improve your marketing with shared campaign insights.

[Team] Marketing - Build a unified system of record (icon)

Build a unified system of record

Create a searchable single source of truth to easily share campaign results and best practices—even when teams use different tools. Connect apps like Adobe, Google Drive, and Hubspot to Asana.

[Team] Marketing - Automate handoffs (icon)

Automate handoffs to save time

Seamlessly loop in other teams for design requests, reporting, and more. Simplify cross-functional collaboration with standardized request forms, then automatically assign tasks to the right person.

[Team] Marketing - Speed up creative review cycles (icon)

Speed up creative review cycles

Collaborate on creative assets, without leaving Asana. With Proofing, your team and agencies can share designs and feedback in one place. That means faster approvals, without missing any notes.

Your favorite marketing tools in one place

Marketers work out of various tools—but you need a single place to see the status of all of your work. Asana integrates with 200+ apps to help you see all of your work in one place.

Explore all apps
[Upmarket] Award (logos)

Recognized as a leader by experts

Frequently asked questions

Can I get started with Asana for free?

Try Asana for free for 30 days, no credit card required. Get started with a free Business trial, then follow the on-screen instructions to log in.

What Asana features are most useful to marketing teams?

There’s a reason 89% of marketers agree that Asana makes their work easier¹. Asana is a work management platform designed to help your marketing team to manage, track, and report on work—both within and across teams. Here are just a few of the features that make that possible:

  • Goals make it easy to see how each marketing initiative supports the broader business—so your marketers can always prioritize the most important projects. 

  • Timeline view gives your team a bird’s-eye view of all of your campaign to-dos, milestones, and deliverables in one place.

  • Integrations bring all of your favorite tools—like Google Drive, Adobe, and Hubspot—into one central system of work.

  • Proofing and approvals make it easy for your marketing stakeholders to solicit and share feedback effortlessly.

The best way to know if Asana is right for you is to try it! That’s why anyone can try Asana for free for 30 days. Try Asana today.

How does Asana's marketing team use Asana?

Rather than tell you how we use Asana, we’d love to show you. Check out our free webinar on how Asana uses Asana to run successful marketing campaigns.

How can I get started quickly using Asana for my marketing functions?

To get started with Asana, try one of our pre-made marketing templates, like our campaign management or editorial calendar templates. Or, take inspiration from one of our customers’ templates, like Discovery’s creative production template or Awin’s content localization template.

Unite your marketing team with Asana

Get started View demo

1. Asana's Quarterly Customer Survey Q1 FY23

2. For more info on our G2 review

3. For more info on our Gartner Peer Insights award

4. For more info on The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report