A smarter way to market

92%

of marketing C-suite say their teams work better together1


+22%

productivity for marketing teams2


50%

faster campaign production at Spotify3

The value of Asana

Make every campaign count

Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.


Clarify marketing priorities

Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.

Clarify marketing priorities

Accelerate campaign impact

Campaign data, workloads, handoffs, and more—track it all in one platform so you can remove blockers and adjust resources quickly.

Accelerate campaign impact

Scale GTM production

Free up your marketing team by automating and standardizing key workflows, from creative production to agency collaboration.

Scale GTM production

How marketing teams can use Asana

Reinvent marketing planning

Reinvent marketing planning

Unite marketers around common goals, then track progress across initiatives in one central hub.

  • Foster accountability by showing how everyone’s work supports business-critical objectives.

  • Update goal progress automatically by syncing data from Salesforce.

  • Get AI recommendations to unblock work when goals are at risk.

Speed up creative processes

Automate workflows from start to finish, so creatives have more time to create. 

  • Kick off work faster by standardizing requests across your company. 

  • Automate repetitive steps like assigning work, handoffs, and stakeholder notifications. 

  • Connect creative tools with Asana so stakeholders can review, make comments, and approve in one place. 

Increase your campaign ROI

Keep campaigns on track and on message, no matter the market environment.

  • Get a bird’s-eye view of every campaign, including status, owners, and timelines. 

  • Eliminate inconsistent messaging by organizing campaign assets and guidelines in one central hub. 

  • Keep stakeholders in the loop with real-time dashboards.

Recognized as a leader by top analyst firms

Gartner
Forrester
IDC

Enterprise-grade security

More than 85% of Fortune 100 companies use Asana⁵. Asana scales with your team, thanks to industry-standard security and compliance.

Enterprise-grade security
Spotify

Company Size

Enterprise

Industry

Technology

Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals.

Eugenia Contreras

Associate Manager, Spotify

Read case study
Gannett

Company Size

Enterprise

Industry

Media

Having one centralized ecosystem that brings all doers and stakeholders together has really accelerated our understanding of the work we do and the speed in which we do it.

Steven Tai

Director, Marketing Operations, Gannett

Read case study
Genesys logo

Company Size

Enterprise

Industry

Technology

The marketing team is more efficient, and we know what our workload is — we’re aligned and integrated. Asana helps us see our campaign schedule so we can do fewer, larger programs and be strategic about launch dates to maximize their revenue impact.

Andrea Leon Trozak

Senior Director of Program Management, Genesys

Read case study

Skill up. Move up.

Get certified with the Collaborative Work Management Certification program and help your business reach its goals while you achieve your own.

Illustration of a checkmark

Smarter marketing, better results

Spend less time coordinating and more time crafting impactful, revenue-driving campaigns.