The leadership team

Asana’s leadership team is committed to creating a product people love, empowering all teams to do great work, and helping the company grow.

Meet our leaders

The team comes from many of the world’s leading tech companies, including Google, Apple, Amazon, Microsoft, Salesforce, and Dropbox. Get to know them.

Chris Farinacci—Business

Prashant Pandey—Engineering

Justin Rosenstein—Co-founder

Dustin Moskovitz—CEO and co-founder

Anna Binder—People

Oliver Jay—Sales

Eleanor Lacey—Legal

Alex Hood—Product

Tim Wan—Finance

Dave King—Marketing

Business

Chris Farinacci

As head of business, Chris leads business growth and go-to market efforts, including sales, marketing, business development, and customer operations. He also has 25+ years of experience in enterprise technology. Before joining Asana, Chris led global marketing for Google’s enterprise and education businesses and served in executive roles for Hara, Oracle, i2, and Agile Software. He’s been busy a long, long time.

Chris holds a B.S. in Mechanical Engineering from Ohio State University.

Engineering

Prashant Pandey

As head of engineering, Prashant leads Asana’s growing engineering organization towards high velocity, sustainability, and quality. Before joining Asana, Prashant started and led the Bay Area team building Amazon DynamoDB, a fully managed NoSQL database service. He also led engineering for mobile advertising start-up Vdopia and worked on storage systems at IBM Research.

Prashant earned an M.S. in Computer Science from UIUC, and a BTech(Hons) in Computer Science from BITS, Pilani.

Founder

Justin Rosenstein

As Asana’s co-founder and vision leader, Justin (known internally as JR) devotes his time to exploring how technology enables teams to work more productively, and to making Asana a radically inclusive, positive workplace. Before launching Asana he worked at Facebook and Google and is responsible for co-creating Facebook’s Like button, Facebook Pages, Gmail Chat, and Google Drive.
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A serious student of yoga, meditation, and cats, Justin earned his undergraduate degree in math from Stanford and got part way through earning a Masters in Computer Science when he started working full time for Google.

Founder

Dustin Moskovitz

Meet Dustin. As CEO, he’s as dedicated to creating a product that helps teams collaborate effortlessly as he is to crafting a culture where Asanas can thrive and do the best work of their careers. Before that, he co-founded Facebook, where he was a key technical leader, working first as CTO and then as VP of Engineering.

Dustin attended Harvard University for two years to study economics before moving to Palo Alto, CA, to work full time at Facebook.

People Operations

Anna Binder

Anna has spent most of her career working in people operations human resources at technology start-ups, connecting people programs to business objectives and values. As head of people operations at Asana, she leads the company’s efforts in recruiting, total rewards, diversity and inclusion, learning, development, and employee engagement. Before joining Asana, Anna worked in similar roles at MuleSoft, Readyforce, and IronPort Systems.

She holds a B.A. in Political Science from the University of Oregon and an MBA from IESE in Spain.

Sales

Oliver Jay

Meet Oliver, or “OJ,” as we call him. After successfully scaling the Dropbox sales team, which he grew from 20 to 100 people and expanded internationally, OJ joined Asana. As our head of global sales, he’s energized by the opportunity to put his experience to work, build the monetization teams, and spread the use of Asana across the globe.

Oliver earned his B.A. from the University of Pennsylvania and his MBA from Harvard Business School.

Legal

Eleanor Lacey

Eleanor Lacey is the General Counsel and Head of Legal at Asana, a leading work management platform pioneering a new way for teams to work. With over 20 years of experience in building scalable, business-focused teams, Eleanor oversees Asana’s legal department including all areas of privacy, compliance, IP, and commercial. Prior to joining Asana, Eleanor served as Chief Legal Officer for cyber security software company Sophos. Before her time at Sophos, Eleanor led the legal teams for a number of leading B2B and B2C companies including SurveyMonkey, Corel Corporation and Niku Corporation.

With a strong commitment to fostering professional development opportunities for women in both legal and non-legal fields, Eleanor is an executive member of Hipower and serves on the Advisory Council of the Women’s General Counsel Network. Eleanor received her JD from Yale Law School and her BA in English and History from the University of Massachusetts, Amherst. She also studied Mandarin at the University of California, Santa Cruz and Tunghai University in Taiwan.

Product

Alex Hood

As head of product, Alex leads Asana’s product strategy, planning, and the management of the entire product organization, which includes product management, design, and user research. Prior to Asana, Alex was a VP of Product Management at Intuit and led QuickBooks Online. Alex was also the VP of Product at TubeMogul, which is now Adobe’s Advertising Cloud and has held positions at the Nasdaq Stock Market.

Alex has an MBA from UC Berkeley.

Finance

Tim Wan

Tim is the head of finance and, along with his team, is responsible for accounting and financial planning for all business operations, including the culinary program, facilities, and IT. The team’s goal is to support and provide insightful information to fellow Asanas and empower them to make the best business decisions. Before joining Asana, Tim served as CFO for RealNetworks and Apigee, which he successfully led through its IPO and acquisition by Google.

Tim earned his B.A. in Economics from UCLA and an MBA from University of Southern California.

Marketing

Dave King

Dave is the head of global marketing and dedicated to showing teams everywhere why Asana is the best way to manage their projects and tasks. He looks after our brand and leads efforts to drive market growth and build the Asana community. Before joining us, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud.

Dave earned his B.S. from Duke University and an MBA from the Stanford Graduate School of Business.

Our investors

We’re backed by a group of experienced investors who support our long-term success. Among them are the best venture funds and individuals such as Sam Altman.

Learn about our company

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