The leadership team

Asana’s leadership team is committed to creating a product people love, empowering all teams to do great work, and helping the company grow.

Meet our leaders

The team comes from many of the world’s leading tech companies, including Google, Apple, Amazon, Microsoft, Salesforce, and Dropbox. Get to know them.

Chris Farinacci—Business

Prashant Pandey—Engineering

Justin Rosenstein—Co-founder

Dustin Moskovitz—CEO and co-founder

Anna Binder—People

Oliver Jay—Sales

Brian Boroff—Customer

Alex Hood—Product

Tim Wan—Finance

Dave King—Marketing

Business

Chris Farinacci

As head of business, Chris leads business growth and go-to market efforts, including sales, marketing, business development, and customer operations. He also has 25+ years of experience in enterprise technology. Before joining Asana, Chris led global marketing for Google’s enterprise and education businesses and served in executive roles for Hara, Oracle, i2, and Agile Software. He’s been busy a long, long time.

Chris holds a B.S. in Mechanical Engineering from Ohio State University.

Engineering

Prashant Pandey

As head of engineering, Prashant leads Asana’s growing engineering organization towards high velocity, sustainability, and quality. Before joining Asana, Prashant started and led the Bay Area team building Amazon DynamoDB, a fully managed NoSQL database service. He also led engineering for mobile advertising start-up Vdopia and worked on storage systems at IBM Research.

Prashant earned an M.S. in Computer Science from UIUC, and a BTech(Hons) in Computer Science from BITS, Pilani.

Founder

Justin Rosenstein

As Asana’s co-founder and vision leader, Justin (known internally as JR) devotes his time to exploring how technology enables teams to work more productively, and to making Asana a radically inclusive, positive workplace. Before launching Asana he worked at Facebook and Google and is responsible for co-creating Facebook’s Like button, Facebook Pages, Gmail Chat, and Google Drive.
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A serious student of yoga, meditation, and cats, Justin earned his undergraduate degree in math from Stanford and got part way through earning a Masters in Computer Science when he started working full time for Google.

Founder

Dustin Moskovitz

Meet Dustin. As CEO, he’s as dedicated to creating a product that helps teams collaborate effortlessly as he is to crafting a culture where Asanas can thrive and do the best work of their careers. Before that, he co-founded Facebook, where he was a key technical leader, working first as CTO and then as VP of Engineering.

Dustin attended Harvard University for two years to study economics before moving to Palo Alto, CA, to work full time at Facebook.

People Operations

Anna Binder

Anna has spent most of her career working in people operations human resources at technology start-ups, connecting people programs to business objectives and values. As head of people operations at Asana, she leads the company’s efforts in recruiting, total rewards, diversity and inclusion, learning, development, and employee engagement. Before joining Asana, Anna worked in similar roles at MuleSoft, Readyforce, and IronPort Systems.

She holds a B.A. in Political Science from the University of Oregon and an MBA from IESE in Spain.

Sales

Oliver Jay

Meet Oliver, or “OJ,” as we call him. After successfully scaling the Dropbox sales team, which he grew from 20 to 100 people and expanded internationally, OJ joined Asana. As our head of global sales, he’s energized by the opportunity to put his experience to work, build the monetization teams, and spread the use of Asana across the globe.

Oliver earned his B.A. from the University of Pennsylvania and his MBA from Harvard Business School.

Customer

Brian Boroff

Brian has spent the bulk of his career helping customers get the most from technology. He came to Asana from Apple, where he led multi-channel customer programs and experience teams. Before that, he worked as a Motorola Fellow and Research Scholar and as a consultant for Analysys and Accenture. Now, as our head of customer success, support, and services, Brian and his team help our customers take advantage of everything Asana offers so they can work more productively.

Brian holds a B.S. from Cal Poly SLO and an MBA from the Kellogg School of Management.

Product

Alex Hood

As head of product, Alex leads Asana’s product strategy, planning, and the management of the entire product organization, which includes product management, design, and user research. Prior to Asana, Alex was a VP of Product Management at Intuit and led QuickBooks Online. Alex was also the VP of Product at TubeMogul, which is now Adobe’s Advertising Cloud and has held positions at the Nasdaq Stock Market.

Alex has an MBA from UC Berkeley.

Finance

Tim Wan

Tim is the head of finance and, along with his team, is responsible for accounting and financial planning for all business operations, including the culinary program, facilities, and IT. The team’s goal is to support and provide insightful information to fellow Asanas and empower them to make the best business decisions. Before joining Asana, Tim served as CFO for RealNetworks and Apigee, which he successfully led through its IPO and acquisition by Google.

Tim earned his B.A. in Economics from UCLA and an MBA from University of Southern California.

Marketing

Dave King

Dave is the head of global marketing and dedicated to showing teams everywhere why Asana is the best way to manage their projects and tasks. He looks after our brand and leads efforts to drive market growth and build the Asana community. Before joining us, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud.

Dave earned his B.S. from Duke University and an MBA from the Stanford Graduate School of Business.

Our investors

We’re backed by a group of experienced investors who support our long-term success. Among them are the best venture funds and individuals such as Sam Altman.

Learn about our company

Tell me more

Explore Asana

Asana is the easiest way for teams to track their projects and tasks, so they can get results.

Marketing Campaign

Marketing Campaign

Product Launch

Product Launch

Company Goals

Company Goals

Mission to the Moon

Mission to the Moon

Organize your work

Set clear tasks and milestones to give your team clarity on what needs to be done.

Organize your work

Help your team hit their deadlines

Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.

Help your team hit their deadlines

Hit your deadline

Map out your campaign plan to visualize how all the pieces fit together, spot potential issues, and keep work on track.

Hit your deadline

Have actionable conversations

Ask questions or give updates with the work that’s being done, so conversations turn into actions.

Have actionable conversations

Attach files to your work

Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.

Attach files to your work

View work at a glance

Look at work on a calendar to keep an eye on timing and rally around important dates

View work at a glance

Track your progress

Keep up to date on project progress and quickly spot when things are off track.

Track your progress

Work on the go

Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.

Work on the go

Run successful programs, every time

Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.

Run successful programs, every time

Map out each step

Map out critical steps—from development to launch—so everyone has clarity on the roadmap.

Map out each step

Know who’s got the ball

Give clear owners and due dates for each piece of the launch, so you can release on time.

Know who’s got the ball

Launch on time

See how the pieces of your plan fit together so you can make adjustments and keep work on track.

Launch on time

Keep everyone up-to-date

Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.

Keep everyone up-to-date

Store work in one place

Attach files to your project, so everyone knows where to find the correct info.

Store work in one place

Track dates and milestones

Keep an eye on important dates by viewing launch plans on a calendar.

Track dates and milestones

See what’s on track, and what isn’t

See how work is progressing to make sure you’re on track to hit your deadlines and goals.

See what’s on track, and what isn’t

Stay connected, wherever you are

Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.

Stay connected, wherever you are

Ready, set, launch!

Asana helps product teams hit deadlines—so they can launch great products.

Ready, set, launch!

Map out priorities

Create tasks for each goal so everyone has visibility into company-wide objectives.

Map out priorities

Determine the right point person

Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.

Determine the right point person

Make a plan to hit your goals

See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.

Make a plan to hit your goals

Share info and give updates

Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.

Share info and give updates

Attach important files

Integrate Asana with your file sharing tools to keep all your important docs in one place.

Attach important files

Keep an eye on important dates

Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.

Keep an eye on important dates

Track company progress

Understand what objectives are on track, and what needs your attention so you can hit your goals.

Track company progress

Stay in the loop

Get updates and weigh in on important decisions wherever you are, with Asana for mobile.

Stay in the loop

Hit your goals

Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.

Hit your goals

Get ready for the mission

Map out each step of your mission, so you don’t forget anything as you shoot for the stars.

Get ready for the mission

Know who’s in charge

Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.

Know who’s in charge

Map out each step

Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.

Map out each step

Make sure all systems are a go

Ask important questions, have conversations, and give status updates to get your crew ready for launch day.

Make sure all systems are a go

Tie it all together

Connect Asana to the other tools you need for your mission, so all your information lives in the same place.

Tie it all together

Keep your eye on the prize

View each milestone on a calendar, so you can track important dates leading up to takeoff.

Keep your eye on the prize

Track your progress

See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.

Track your progress

Work from anywhere

Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!

Work from anywhere

3, 2, 1… blastoff!

With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…

3, 2, 1… blastoff!