We’re empowering teams to do great things together.
Think back to the last time you were deep in the zone—time flew by and the work flowed through you almost effortlessly. That’s how working together should be.
Instead, information is scattered and responsibilities are unclear. We try to cut through the chaos with endless meetings and micromanagement, but we end up with less time and not much more clarity.
At Asana, we’re building a place where everything from the most immediate details to the big picture are organized. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.
We believe coordination should be as effortless between people as it is between our own brains and bodies, that people should be appreciated, and love what they do.
Mission
We are purpose-driven people, dedicated to serving something beyond ourselves. Having mission as a value also allows us to continually ground ourselves in why we’re building Asana.
Do great things, fast
We commit to being great at the things we do and doing them fast, without sacrificing one for the other.
Clarity
Our product and culture aim to ensure that teams know who is doing what, by when, and why, which unlocks the best work experiences and outcomes.
Co-creation
Great achievements are almost always the result not of one, but many. We bring our best, let go of egos, and work with empathy and trust to do great things together.
Give and take responsibility
Having integrity around our commitments means seizing exciting opportunities, and also owning it when we have to deprioritize something. We accept full ownership of our commitments, and empower and trust others to achieve theirs.
Mindfulness
We focus on the present and aim to give ourselves time to reflect and space to integrate what we learn. These practices allow us to collectively learn from and improve in all that we do, and to continually evolve our culture.
Reject false tradeoffs
We stay curious, creative, and open to new perspectives. Choosing between two sides of an extreme results in losing the benefits of one, so we commit to searching for a third way that incorporate the truths of both.
Be real (with yourself and others)
We know that our best work is tied to authenticity, which allows for growth and collaboration. We bring our whole selves to work and commit to building an inclusive environment in which all people feel safe and excited about being their full selves.
Heartitude
We embrace what makes us human, take time to play and have fun, and create meaningful experiences for their own sake. Why do we have a unicorn flying across our product when we mark a task complete? The real question is - why not?
We’re building a product that empowers teams to track their work—and produce great results.
See how it worksWe’re proud of what we’ve achieved—Asana is already one of the fastest-growing SaaS companies ever.
See what people are sayingWe’re even more proud of what our customers have accomplished with Asana, and we’re excited to empower new teams every day.
See what teams do with AsanaTry Asana Premium for free
Teams report that Asana Premium increases their team’s efficiency by 45%. Try it free for 30 days to get access to more powerful features that help you hit your goals.
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