We’re empowering teams to do great things together.
Think back to the last time you were deep in the zone—time flew by and the work flowed through you almost effortlessly. That’s how working together should be.
Instead, information is scattered and responsibilities are unclear. We try to cut through the chaos with endless meetings and micromanagement, but we end up with less time and not much more clarity.
At Asana, we’re building a place where everything from the most immediate details to the big picture are organized. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.
We believe coordination should be as effortless between people as it is between our own brains and bodies, that people should be appreciated, and love what they do.
Focus on our mission
We continually ground in why we’re building Asana: to help all teams work together effortlessly. We attempt to establish a direct line between that purpose and our day-to-day work. We answer strategic conflicts by asking the question: which choice maximizes the success of our mission?
Embrace mindfulness and equanimity
We start with awareness. We let go of stories we’re telling ourselves about heroes, victims, and villains, and we accept wherever we are. We reflect on our past experiences and we act intentionally.
Practice balance in all things, including balance
Though it is tempting to pick an extreme point of view or compromise between two poles, the best outcomes often require incorporating elements of each extreme or, better yet, transcending them altogether through synthesis.
Clarify who’s doing what by when, how, and why
A fundamental problem with modern work is that too much time is spent trying to figure out what’s going on. We try to make it as easy as possible for teams to have the information they need to excel at their work.
Take and give full responsibility
Asana is an experiment in the idea that the responsibility should be distributed among a great team of peers that respect and trust each other, so we proactively build relationships and seek to understand each other. We let go when we’re not the Directly Responsible Individual, and we take action when we are. We empower each other.
Be real with yourself and others
We take our commitments to each other seriously. We admit when we’re wrong. We treat ourselves as whole people at work. We feel our feelings all the way through and we’re not afraid to give constructive feedback or disagree. We embrace reality.
Create and play together
We are co-creating Asana together, and we’re playful while we do it. We maintain an attitude of curiosity, fearlessness, and creativity around tough problems. We embrace failure as learning and celebrate iteration. We don’t hide from our quirks. We appreciate each other and don’t take success for granted.
We’re building a product that empowers teams to track their work—and produce great results.
See how it worksWe’re proud of what we’ve achieved—Asana is already one of the fastest-growing SaaS companies ever.
See what people are sayingWe’re even more proud of what our customers have accomplished with Asana, and we’re excited to empower new teams every day.
See what teams do with AsanaAsana is the easiest way for teams to track their projects and tasks, so they can get results.
Marketing Campaign
Product Launch
Company Goals
Mission to the Moon
Set clear tasks and milestones to give your team clarity on what needs to be done.
Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.
Map out your campaign plan to visualize how all the pieces fit together, spot potential issues, and keep work on track.
Ask questions or give updates with the work that’s being done, so conversations turn into actions.
Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.
Look at work on a calendar to keep an eye on timing and rally around important dates
Keep up to date on project progress and quickly spot when things are off track.
Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.
Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.
Map out critical steps—from development to launch—so everyone has clarity on the roadmap.
Give clear owners and due dates for each piece of the launch, so you can release on time.
See how the pieces of your plan fit together so you can make adjustments and keep work on track.
Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.
Attach files to your project, so everyone knows where to find the correct info.
Keep an eye on important dates by viewing launch plans on a calendar.
See how work is progressing to make sure you’re on track to hit your deadlines and goals.
Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.
Asana helps product teams hit deadlines—so they can launch great products.
Create tasks for each goal so everyone has visibility into company-wide objectives.
Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.
See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.
Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.
Integrate Asana with your file sharing tools to keep all your important docs in one place.
Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.
Understand what objectives are on track, and what needs your attention so you can hit your goals.
Get updates and weigh in on important decisions wherever you are, with Asana for mobile.
Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.
Map out each step of your mission, so you don’t forget anything as you shoot for the stars.
Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.
Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.
Ask important questions, have conversations, and give status updates to get your crew ready for launch day.
Connect Asana to the other tools you need for your mission, so all your information lives in the same place.
View each milestone on a calendar, so you can track important dates leading up to takeoff.
See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.
Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!
With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…
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Please use your work email address, so we can connect you with your team in Asana.
By clicking sign up, I agree to the Asana Privacy Policy and Terms of Service.
Please use your work email address, so we can connect you with your team in Asana.
By clicking sign up, I agree to the Asana Privacy Policy and Terms of Service.
