Our company

We’re empowering teams to do great things together.

Asana's mission is to help humanity thrive by enabling all teams to work together effortlessly.

We’ve assembled a great team

Asana was started after Dustin Moskovitz and Justin Rosenstein built an internal tool at Facebook, which quickly changed how the company coordinates. They realized this technology could help every organization achieve their goals. Now, Asana is a team of over 100 peers across 3 offices in SF, NYC, and Dublin, with investors including Benchmark Capital, Andreessen Horowitz, Founders Fund, and Peter Thiel.

Dustin Moskovitz

Prior to Asana, Dustin co-founded Facebook and was a key leader within the technical staff, first in the position of CTO and then later as VP of Engineering.

Justin Rosenstein

Before Asana, Justin worked at Facebook and Google and was the co-inventor of the Like Button, Facebook Pages, Gmail Chat, and Google Drive.

We’re changing how teams work together

Think back to the last time you were deep in the zone—time flew by and the work flowed through you almost effortlessly. That’s how working together should be.

Instead, information is scattered and responsibilities are unclear. We try to cut through the chaos with endless meetings and micromanagement, but we end up with less time and not much more clarity.

Work is chaotic. It’s time for that to change

At Asana, we’re building a place where everything from the most immediate details to the big picture are organized. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.

We believe coordination should be as effortless between people as it is between our own brains and bodies, that people should be appreciated, and love what they do.

By empowering all teams to work together, we help humanity thrive

Get to know Asana

We stay connected through our shared mission and values

Our values provide the backbone for our company processes and our daily interactions. We believe that—in the long run—embodying our values leads to a thriving culture and a more successful business.

Learn more about our culture and values

We strive to be unswervingly self-aware, which facilitates being intentional about how we act, what we do, and how to constantly improve.
Equanimity (over Suffering)
We approach work with calmness and composure, even (or especially) when things get hard.
Aiming to Maximize Impact
As technology workers, we have the opportunity to effect positive change at an unprecedented scale and rate. At Asana, we strive to make the most of that opportunity.
Company as Collective of Peers
We have deep mutual respect, and trust our teammates to make decisions over their areas of responsibility.
Investing in Ourselves, Each Other, and Our Efficiency
To increase our long-term velocity, we make continual investments in improving the capabilities of individual asanas and optimizing systems to be more effective.
Trust in Judgement over Rules & Incentives
Rather than rely on hard-and-fast rules that dictate behavior, we give ourselves the flexibility to apply judgement at the time a decision is being made. This allows us to incorporate more context about what is happening, enabled by the trust we share in the decision-making abilities of our teammates.
Pragmatic Craftsmanship
Asanas take pride in their work and invest time to produce a quality outcome. However, we also take pride in continual progress and moving fast, so we make sure not to take craftsmanship too far before shipping.
We focus on our mission and working together to achieve it, rather than our individual advancement or the aggrandisement of the company.
Balancing Reason and Intuition
Both reason and intuition are important ways of gaining understanding and making decisions. To achieve the best outcomes, incorporate both.
Balancing or Integrating Opposites
Though it is sometimes tempting to pick an extreme point of view or compromise between two poles, the best outcomes often require incorporating elements of each extreme or, better yet, transcending them altogether through synthesis.
Transparency by Default
We bias toward making information about decisions available, both internally and externally, unless there’s a compelling reason not to. This practice helps promote trust within the team and facilitates constructive dialogue, because we can all see the details instead of just the net outcome.

We’re all about results

We’re building a product that empowers teams to track their work—and produce great results.
See how it works

We’re proud of what we’ve achieved—Asana is already one of the fastest-growing SaaS companies ever.
See what people are saying

We’re even more proud of what our customers have accomplished with Asana, and we’re excited to empower new teams every day.
See what teams do with Asana

Let’s do great things together

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