Our Company

We’re empowering teams to do great things together.

Asana’s mission is to help humanity thrive by enabling all teams to work together effortlessly

A group of Asana employees practicing Yoga

We’re changing how teams work together

Think back to the last time you were deep in the zone—time flew by and the work flowed through you almost effortlessly. That’s how working together should be.

Instead, information is scattered and responsibilities are unclear. We try to cut through the chaos with endless meetings and micromanagement, but we end up with less time and not much more clarity.

A group of Asana employees talking to each other

Work shouldn’t be chaos

At Asana, we’re building a place where everything from the most immediate details to the big picture are organized. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.

We believe coordination should be as effortless between people as it is between our own brains and bodies, that people should be appreciated, and love what they do.

By empowering all teams to work together, we help humanity thrive.

We stay connected through our shared mission and values

At Asana, we’re building a place where everything from the most immediate details to the big picture are organized. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.

We believe coordination should be as effortless between people as it is between our own brains and bodies, that people should be appreciated, and love what they do.

Focus on your mission

We continually ground in why we’re building Asana: to help all teams work together effortlessly. We attempt to establish a direct line between that purpose and our day-to-day work. We answer strategic conflicts by asking the question: which choice maximizes the success of our mission?

Embrace mindfulness and equanimity

We start with awareness. We let go of stories we’re telling ourselves about heroes, victims, and villains, and we accept wherever we are. We reflect on our past experiences and we act intentionally.

Practice balance in all things, including balance

Though it is tempting to pick an extreme point of view or compromise between two poles, the best outcomes often require incorporating elements of each extreme or, better yet, transcending them altogether through synthesis.

Clarify who’s doing what by when, how, and why

A fundamental problem with modern work is that too much time is spent trying to figure out what’s going on. We try to make it as easy as possible for teams to have the information they need to excel at their work.

Take and give full responsibility

Asana is an experiment in the idea that the responsibility should be distributed among a great team of peers that respect and trust each other, so we proactively build relationships and seek to understand each other. We let go when we’re not the Directly Responsible Individual, and we take action when we are. We empower each other.

Be real with yourself and others

We take our commitments to each other seriously. We admit when we’re wrong. We treat ourselves as whole people at work. We feel our feelings all the way through and we’re not afraid to give constructive feedback or disagree. We embrace reality.

Create and play together

We are co-creating Asana together, and we’re playful while we do it. We maintain an attitude of curiosity, fearlessness, and creativity around tough problems. We embrace failure as learning and celebrate iteration. We don’t hide from our quirks. We appreciate each other and don’t take success for granted.

We’re all about results

We’re building a product that empowers teams to track their work—and produce great results.

See how it works

We’re proud of what we’ve achieved—Asana is already one of the fastest-growing SaaS companies ever.

See what people are saying

We’re even more proud of what our customers have accomplished with Asana, and we’re excited to empower new teams every day.

See what teams do with Asana

Let’s do great things together

Explore Asana

Asana is the easiest way for teams to track their projects and tasks, so they can get results.

Marketing Campaign

Marketing Campaign

Product Launch

Product Launch

Company Goals

Company Goals

Mission to the Moon

Mission to the Moon

Create your game plan

Set clear tasks and milestones to give your team clarity on what needs to be done.

Create your game plan

Help your team hit their deadlines

Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.

Help your team hit their deadlines

Have actionable conversations

Ask questions or give updates with the work that’s being done, so conversations turn into actions.

Have actionable conversations

Attach files to your work

Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.

Attach files to your work

View work at a glance

Look at your work on a calendar to spot red flags in project timing and rally around important dates.

View work at a glance

Track your progress

Visualize how your team is progressing towards your goals and quickly spot when things are off track.

Track your progress

Work on the go

Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.

Work on the go

Run successful programs, every time

Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.

Run successful programs, every time

Plan out each step

Map out critical steps—from development to launch—so everyone has clarity on the roadmap.

Plan out each step

Know who’s got the ball

Give clear owners and due dates for each piece of the launch, so you can release on time.

Know who’s got the ball

Get everyone on the same page

Keep important updates and conversations from getting buried in email threads by connecting them to your work.

Get everyone on the same page

Keep work in one place

Attach files to your project, so everyone knows where to find the correct info.

Keep work in one place

Track dates and milestones

View work on a calendar to easily make timing decisions and plan out dates for launch activities.

Track dates and milestones

See what’s on track, and what isn’t

See how work is progressing to make sure you’re on track to hit your deadlines and goals.

See what’s on track, and what isn’t

Stay connected, wherever you are

Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.

Stay connected, wherever you are

Ready, set, launch!

Asana helps product teams hit deadlines—so they can launch great products.

Ready, set, launch!

Map out priorities

Create tasks for each goal so everyone has visibility into company-wide objectives.

Map out priorities

Determine the right point person

Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.

Determine the right point person

Share info and give updates

Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.

Share info and give updates

Attach important files

Integrate Asana with your file sharing tools to keep all your important docs in one place.

Attach important files

Keep an eye on important dates

Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.

Keep an eye on important dates

Track company progress

Understand what objectives are on track, and what needs your attention so you can hit your goals.

Track company progress

Stay in the loop

Get updates and weigh in on important decisions wherever you are, with Asana for mobile.

Stay in the loop

Hit your goals

Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.

Hit your goals

Get ready for the mission

Chart your course from start to finish, so you don’t miss a step as you shoot for the stars.

Get ready for the mission

Know who’s in charge

Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.

Know who’s in charge

Make sure all systems are a go

Ask important questions, have conversations, and give status updates to get your crew ready for launch day.

Make sure all systems are a go

Tie it all together

Connect Asana to the other tools you need for your mission, so all your information lives in the same place.

Tie it all together

Keep your eye on the prize

View each milestone on a calendar, so you can track important dates leading up to takeoff.

Keep your eye on the prize

Track your progress

See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.

Track your progress

Work from anywhere

Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!

Work from anywhere

3, 2, 1… blastoff!

With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…

3, 2, 1… blastoff!