When founders Dustin Moskovitz and Justin Rosenstein were leading engineering at Facebook, they watched talented people spend more than half their day in meetings and chasing status updates — skilled work taking a backseat to work about work. So they built a tool to give teams a shared picture of who is doing what, by when, how and why.

That foundation - the Enterprise Work Graph®, multiplayer collaboration, shared memory, and governance - is exactly what the agentic era requires. The same system that helped humans coordinate at scale now lets humans and AI agents run critical workflows together.

Every era of work brings a new challenge. Here's how we've met each one.

The coordination problem: Teams drowning in meetings and status updates. We built a shared plan everyone could work from - and the Enterprise Work Graph® was born.

The scale problem: As organizations grew into hundreds of tools and thousands of people, Asana became the system of record for critical work - goals, portfolios, cross-functional workflows, governance.

The AI productivity gap: AI has delivered for individuals but not for teams and organizations. Asana closes that gap - the shared foundation where humans and agents workflow together on what matters most.