We’re empowering teams to do great things together.
Asana's mission is to help humanity thrive by enabling all teams to work together effortlessly.
We’ve assembled a great team
Asana was started after Dustin Moskovitz and Justin Rosenstein built an internal tool at Facebook that changed how the company coordinated work. They realized this technology could help every organization achieve their goals. Now, Asana is a team of over 200 peers across three offices in SF, NYC, and Dublin.
Prior to Asana, Dustin co-founded Facebook and was a key leader within the technical staff, first in the position of CTO and then later as VP of Engineering.
Before Asana, Justin worked at Facebook and Google and was the co-inventor of the Like Button, Facebook Pages, Gmail Chat, and Google Drive.
Adam D'Angelo, Dustin Moskovitz, Matt Cohler, Justin Rosenstein
Adam D'Angelo, Aditya Agarwal and Ruchi Sanghvi, Andreessen-Horowitz, Andrew Mason, Benchmark Capital, Dustin Moskovitz, Eric Ries, Founders Fund, Justin Rosenstein, Mark Zuckerberg and Priscilla Chan, Peter Thiel, Roger McNamee, Sam Altman, Tony Hsieh, 8VC
We’re changing how teams work together
Think back to the last time you were deep in the zone—time flew by and the work flowed through you almost effortlessly. That’s how working together should be.
Instead, information is scattered and responsibilities are unclear. We try to cut through the chaos with endless meetings and micromanagement, but we end up with less time and not much more clarity.
Work is chaotic. It’s time for that to change
At Asana, we’re building a place where everything from the most immediate details to the big picture are organized. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.
We believe coordination should be as effortless between people as it is between our own brains and bodies, that people should be appreciated, and love what they do.
By empowering all teams to work together, we help humanity thrive
We stay connected through our shared mission and values
Our values are commitments to each other. They provide the backbone for our company processes and our daily interactions. We believe that—in the long run—the commitments lead to a thriving culture and a more successful business, for ourselves and our customers.
Focus on your mission
We continually ground in why we’re building Asana: to help all teams work together effortlessly. We attempt to establish a direct line between that purpose and our day-to-day work. We answer strategic conflicts by asking the question: which choice maximizes the success of our mission?
Embrace mindfulness and equanimity
We start with awareness. We let go of stories we’re telling ourselves about heroes, victims, and villains, and we accept wherever we are. We reflect on our past experiences and we act intentionally.
Practice balance in all things, including balance
Though it is tempting to pick an extreme point of view or compromise between two poles, the best outcomes often require incorporating elements of each extreme or, better yet, transcending them altogether through synthesis.
Clarify who’s doing what by when, how, and why
A fundamental problem with modern work is that too much time is spent trying to figure out what’s going on. We try to make it as easy as possible for teams to have the information they need to excel at their work.
Take and give full responsibility
Asana is an experiment in the idea that the responsibility should be distributed among a great team of peers that respect and trust each other, so we proactively build relationships and seek to understand each other. We let go when we’re not the DRI, and we take action when we are. We empower each other.
Be real with yourself and others
We take our commitments to each other seriously. We admit when we’re wrong. We treat ourselves as whole people at work. We feel our feelings all the way through and we’re not afraid to give constructive feedback or disagree. We embrace reality.
Create and play together
We are co-creating Asana together, and we’re playful while we do it. We maintain an attitude of curiosity, fearlessness, and creativity around tough problems. We embrace failure as learning and celebrate iteration. We don’t hide from our quirks. We appreciate each other and don’t take success for granted.
We’re all about results
We’re building a product that empowers teams to track their work—and produce great results. See how it works