Asana’s features are designed to help you streamline your product development processes, so you can launch faster. Features that support product teams include: 

• Workload lets you see what your team is working on and monitor team capacity, so you can make informed decisions when allocating resources for sprints. 

• Custom fields help you track key development and launch information, like the priority of different  launches, where deliverables are in the development process, and the status of key tasks. 

• Forms let you capture important information like launch ideas and customer feedback.

• Automation allows you to focus on high-impact work by automating administrative and operational tasks. 

• Integrations let you connect with tools that are already part of your development and launch workflows, like Zendesk, Slack, and Google Workspace, so teams can work together in one place. 

Collecting and acting on customer feedback is easy with Asana. Take advantage of best-in-class ticketing integrations like Zendesk, Jira, and GitHub to collect, manage, and prioritize what customers want.

Asana helps you track and triage product bugs, so you can address bugs quickly and maintain product quality. Take advantage of integrations that simplify communication between technical and business teams, like Jira Cloud, ServiceNow, and PagerDuty. You can also get started with our bug tracking template and make reporting bugs easier with a bug tracking form.

Quickly get started using Asana’s pre-made templates for product teams. First, try standardizing your development process with our product development template. Then, keep track of high-level launch plans with our product roadmap template or drill-down into a specific launch with our product launch template.

Asana integrates with over 200 apps, bringing your important tools into one centralized system of work. Check out our integrations with tools that streamline customer feedback ticketing and bug tracking, like Zendesk and ServiceNow. Or, bring all your communication under one tool with integrations like Slack, Google Workspace, and Microsoft Office 365.

Asana supports roadmap planning by using Timeline and portfolio views to build, share, and update product roadmaps with dependencies.

There are PM templates available. Templates include product roadmaps, feature requests backlog, and go‑to‑market launch plans.

To collect feature requests, use Forms to capture feature requests from users, stakeholders, or customer support teams.

You can prioritize product backlog using custom fields and rules to score, sort, and prioritize backlog items using scoring models.

To manage sprints in Asana, use board view, sprints templates, and rules to manage sprint planning, execution, and retros.

You can integrate with dev tools through integrations with Jira, GitHub, and GitLab that allow syncing issues and pull requests with product tasks.

To post updates to stakeholders, PMs can use status updates and dashboards to share roadmap progress externally.

Product engagement can be measured by using custom field data, usage insights, and dashboards to track feature adoption and performance.

Product engagement can be measured by using custom field data, usage insights, and dashboards to track feature adoption and performance.

New features can be launched by using Templates and Bundles to standardize feature launch workflows, including cross-functional dependencies.

PMs can align with company goals by linking product initiatives to portfolios and company-wide Goals for clear strategic alignment.