Website audit template

If you manage a website without a structured audit process, you could overlook SEO issues, broken links, and usability problems. When teammates store reports in spreadsheets, analytics tools, and inboxes, it slows progress and hinders your website performance. Over time, this lack of organization can negatively impact rankings and conversions. However, a website audit template consolidates all issues and fixes in one place.

Asana's website audit template offers your team a structured approach for analyzing important pages and site performance. Within the project, you monitor metrics using SEO tools, record findings with crawlers like Screaming Frog, and assign tasks to fix broken links or improve slow load times. By consolidating these tasks into one workflow, teams shift from using scattered notes to a single audit checklist that improves website content and overall site performance.

Who benefits from website audit templates?

A digital marketing agency replaced ad hoc reports with a structured website audit template and halved the turnaround time for client recommendations. By combining technical SEO, content audits, and performance benchmarks in a single project, they delivered faster and more precise insights.

Your marketing team benefits from monitoring rankings, bounce rates, and conversion rates. You can assign tasks to developers to fix broken links and anchor text, improve load speeds, and optimize the mobile-friendliness of sites. You can also give leadership visibility into search engine optimization metrics and benchmarks that directly influence ROI.

This website audit report template is suitable for various industries. E-commerce brands use it to optimize landing pages and improve site performance. SaaS companies audit homepage usability and call-to-action elements to increase conversions. Even beginners in digital marketing can follow the step-by-step sections to learn the basics of SEO audits and strengthen their online presence.

Why use Asana's website audit template?

A software company used Asana to centralize its audit process and identified SEO issues hidden in old spreadsheets. Fixing those issues increased organic traffic by 20% within three months.

With Asana, your audit checklist becomes a shared roadmap. Teams log findings from audit tools, assign tasks for fixes, and track improvements in one project. You gain visibility into technical SEO, content quality, and website design without needing to switch between disconnected reports.

Benefits of the audit templates include:

• Organize SEO audit findings into one structured audit report template.

• Monitor broken links, load times, and functionality updates with owners.

• Consolidate content audit results and improve web design and usability.

• Monitor KPIs like rankings, bounce rate, and conversions in real time.

• Share your website audit template with stakeholders for faster collaboration.

If you’re ready to expand your web-auditing toolkit further, explore our keyword research template to connect audit findings with high-value search opportunities.

How to use this website audit template

Asana's free website audit template organizes your process into sections and structured fields, making it easier to manage. On the left, you navigate through categories such as Technical Performance, SEO, User Experience, Content Quality, Competitor Analysis, and Recommendations. Across the top, fields capture audit status, priority, issue type, impact, and department ownership, ensuring that every finding is logged, assigned, and resolved.

Step 1. Audit technical performance

Begin with site functionality and load speed. Identify issues such as broken links, redirects, or core web vitals. Assign tasks to developers, establish deadlines, and monitor audit progress until the task owners resolve issues.

Add impact and priority fields to indicate the extent to which each issue affects site performance. For example, you might mark a slow homepage load time as "high impact" so it moves to the top of the queue. Teams often use Google PageSpeed Insights to identify problems in HTML, scripts, and load times during this stage.

Step 2. Evaluate SEO

Log on-page SEO and technical SEO findings in this section. Assign tasks for missing meta descriptions, duplicate title tags, or sitemap errors. Mark issue type and severity to help prioritize fixes.

Add backlinks, rankings, and organic traffic data to fields for context. A teammate might flag broken internal links, weak headings, or inconsistent meta tags that harm search engine optimization. Tracking all SEO issues in one place improves rankings and site performance.

Step 3. Review user experience (UX)

Evaluate usability and navigation across devices. Document issues such as broken navigation menus, confusing header layouts, or unclear CTAs. Assign findings to design or development teams with specific deadlines.

Add impact levels to illustrate how UX issues influence conversions or bounce rates. For example, you might log a cluttered checkout process that directly reduces conversion rates. Teams also review the mobile-friendliness of the design to confirm that it adapts to smaller screens.

Step 4. Check content quality

Perform a content audit on key webpages, landing pages, and blog posts. Identify issues such as outdated content, missing CTAs, or keyword stuffing. Assign edits to writers or content strategists.

Use audit status fields to track progress, from "identified" to "resolved." Add notes on relevance, social media alignment, and readability to ensure users see value. Creating detailed content that meets user intent not only helps with rankings but also builds trust with visitors.

Step 5. Conduct competitor analysis

Record insights from analyzing competitor websites. Capture how competitors structure landing pages, optimize content, or handle technical SEO. Add tasks for implementing the improvements your team wants to test.

Use priority level fields to flag opportunities with the highest potential impact. For example, a competitor's internal links strategy might lead you to update your robots.txt file or sitemap. Documenting competitor insights helps your team stay competitive in search engine results pages.

Step 6. Build recommendations

Organize all audit findings into a comprehensive punch list of recommendations. Group fixes by department and assign each a due date. Recommendations can include technical adjustments, content enhancements, or UX updates.

Use Asana views to share the website audit report template with stakeholders. Filter by priority level to highlight high-impact items and show progress on key fixes. Many teams export recommendations to Excel for leadership presentations and final delivery.

Recommended Asana auditing features

Features in Asana transform a static audit into a repeatable process. They help teams log findings, assign owners, and track improvements in one hub. With these tools, the website audit template becomes a living system for optimization.

You can explore the full library of features at asana.com/features.

Custom fields

Teams use custom fields to track issue type, severity, and status. Structured fields make it easy to sort SEO issues by priority. For example, developers can filter tasks by "critical" to prioritize fixing broken links or load time problems first.

Project views

Views present the audit from various angles. List view details the findings, while Board view tracks progress against an audit checklist. A Timeline view highlights deadlines for fixes, so you don't overlook any tasks.

Rules and automation

Automation minimizes manual follow-ups. A rule can assign a developer when a task is labeled "technical SEO" or notify marketing when content updates reach "ready for review." Teams save time while maintaining momentum across the site audit.

Approvals and proofing

Approvals enable reviewers to sign off on fixes directly in Asana. A marketer approves updated meta descriptions or a designer confirms a new homepage layout. Proofing tools also facilitate feedback on screenshots, which accelerates design and usability improvements.

Reporting and dashboards

Dashboards offer visibility into audit progress. Teams monitor completed fixes, bounce rate improvements, and site performance metrics in real time. Stakeholders see precisely how the audit affects search engine rankings and conversions.

Recommended integrations for your website audit template

Integrations make the website audit template more powerful by connecting Asana to the tools teams already use. They keep reports up to date, link data directly to tasks, and streamline collaboration. You can browse the complete integration library at asana.com/apps.

Tableau

Visualize audit data in Tableau and connect dashboards directly to Asana tasks. Teams can extract insights from Google Analytics and Google Search Console into Tableau to illustrate how technical fixes improve traffic and rankings. For instance, a digital marketing team can demonstrate how reducing site speed issues resulted in lower bounce rates using a Tableau chart linked to the "Technical Performance" section.

Power BI

Connect Power BI dashboards to audit tasks for more detailed reporting. Import data from Google Analytics and Google Search Console into Power BI to monitor SEO issues, rankings, or conversion rates. Stakeholders can see precisely how audit fixes result in improved metrics across the business, with each chart linked back to the tasks in Asana.

Slack

Keep everyone aligned by sending Asana updates to Slack channels. Alerts can notify developers when new technical SEO tasks are logged or remind marketers about content quality fixes. Integrating Slack ensures audit progress remains visible in daily communication.

Dropbox

Attach screenshots, crawl exports, or competitor reports from Dropbox to audit tasks. A UX designer can upload a user flow diagram to Dropbox and link it in Asana for review. This keeps evidence connected to findings and supports clear recommendations.

Microsoft Teams

Integrate Asana audit tasks into Microsoft Teams conversations to streamline workflow. Developers get Asana task updates directly in Teams when issues are assigned and can confirm progress without switching tools. This helps close the gap between discussions and action.

FAQs about website audit templates