Strategic roadmap template

Every organization needs a detailed path from vision to execution. Without a roadmap, teams can lose sight of long-term goals while focusing on day-to-day operations. A strategic roadmap template turns broad objectives into a concrete plan by helping you visualize priorities, sequence initiatives, and monitor progress over time.

Asana’s strategy roadmap template connects your business goals, timelines, and team responsibilities in one shared workspace. When you’re leading corporate strategy, launching new programs, or scaling operations, this roadmap keeps everyone on the same page.

Who benefits from strategic roadmap templates?

Strategic roadmaps help focus every department on goals and objectives that support your team’s broader vision. Here are the most common types of strategic roadmap templates and who uses them:

• Business strategy roadmap template: Used by executives and strategy teams to translate high-level company goals into specific initiatives and milestones.

• Product roadmap template: Helps product managers and engineering leaders coordinate development priorities with customer needs and market opportunities.

• Marketing strategy roadmap template: Used by marketing teams to plan campaigns, content calendars, and go-to-market activities.

• Technology roadmap template: Used by IT and digital transformation leaders to plan infrastructure, tools, and technology investments that support business goals.

• Project roadmap template: Used by project managers and cross-functional leaders to map key phases, milestones, and dependencies.

• Corporate strategic planning roadmap template: Used by leadership teams to connect annual plans, KPIs, and key initiatives into a cohesive long-term vision.

Why use Asana’s strategic roadmap template

Instead of managing strategy through static slides or spreadsheets, Asana’s strategic planning roadmap template gives you a real-time view of how initiatives connect to daily execution and outcomes.

With Asana’s strategic roadmap template, you can connect high-level goals to concrete initiatives and maintain consistent communication between leadership and project owners. A roadmap makes it easier to prioritize work based on business impact and available resources. You can also visualize dependencies and milestones to make informed decisions and track progress as your strategy evolves.

How to use this strategic roadmap template

The strategic roadmap template gives teams a flexible framework for turning vision into action. It works for both product planning and long-term organizational strategy. We designed the template to be adaptable, so any team can map goals, define milestones, and communicate outcomes with stakeholders.

Step 1: Define your strategic vision and objectives

Start in the Strategic Vision and Objectives section to outline your product vision or company-wide goals so everyone understands what success looks like. Add measurable objectives, assign owners, and track deliverables using the Objective Status field. Objectives and key results show team members how their contributions ladder up to your long-term business roadmap.

Step 2: Identify key initiatives and themes

In the Key Initiatives and Themes section, organize high-level goals into specific focus areas or epics. Each initiative should have outcomes and connections to broader strategic priorities. If your roadmap supports product development or operational improvements, use these initiatives to define sprints or major workstreams.

Step 3: Build your timeline and phases

Use the Timeline and Phases section to map your project timeline across quarters or key delivery stages. Add due dates, milestones, and phases for each initiative. Asana’s visual tools help you plot timeframes and dependencies at a glance. You can also group related initiatives into swimlanes for an intuitive, cross-functional overview.

Step 4: Manage dependencies and risks

In Dependencies and Risks, identify factors that could impact delivery. Link dependent initiatives or tasks to highlight sequence, resourcing needs, and potential blockers. Capturing dependencies and risks early ensures your roadmap remains realistic and transparent. Additionally, reviewing them regularly will help you adjust when timelines change or new risks emerge.

Step 5: Allocate resources and investment

The Resources and Investment section helps you connect financial and human capital to your roadmap. Document estimated costs, resource type, and budget allocation for each initiative.

Resource allocation ensures funding and staffing align with your most critical priorities. Keeping this data visible also improves collaboration across finance, operations, and strategy teams.

Step 6: Coordinate stakeholders and communication

Finally, use Stakeholders and Communication to define engagement plans for everyone involved in execution. Assign tasks to communication owners and set communication frequency to keep updates consistent.

Asana strategic roadmapping features

Asana features transform your strategic roadmap template into a dynamic workspace for planning and tracking long-term goals. While we’ve included a few of our go-to planning features in the template, you can further customize it to your needs with any of the features in our library.

Timeline

Use Timeline to map initiatives, dependencies, and delivery windows across your roadmap. It gives you a visual sequence of projects so you can see how work fits together and where adjustments may be needed before deadlines.

Asana AI

Asana Intelligence automatically refines your roadmap by summarizing progress, surfacing risks, and suggesting next steps. It reduces manual updates and keeps your strategic plan focused on the outcomes that matter most.

Goals

Set high-level objectives and connect them directly to projects and initiatives. Goals make it easy to measure progress and keep the strategy linked to implementation.

Dashboards

Create visual reports that show completion rates, project health, and milestones at a glance. Dashboards help leadership track performance across departments and time periods.

Custom fields

Add fields for department, priority, or phase to consistently organize initiatives. Custom fields give teams the flexibility to filter and report on the details that matter most to them.

Recommended integrations for your strategic roadmap templates

Integrations connect Asana to the tools you and your team already use. They’re a handy way to avoid switching between platforms. Visit our app integration hub to find the software and applications you regularly use.

Google Sheets

Import key metrics or export roadmap data for financial or performance reporting.

Slack

Send automatic Slack notifications when the team reaches milestones or changes priorities.

Tableau

Visualize KPI data and build executive dashboards directly in your roadmap.

Microsoft Teams

Collaborate on strategy discussions and share roadmap updates without leaving Teams.

Jira Cloud

Sync engineering projects with your roadmap to connect strategic goals with product delivery.

FAQs about strategic roadmap templates