SEO strategy template

If you're managing SEO with spreadsheets, slide decks, and multiple tools, you create silos that slow progress. One teammate records goals in a document, another tracks keyword research in a separate file, and someone else runs reports in a tool no one else checks. That setup makes it hard to measure SEO performance and leaves the entire team guessing about priorities.

With Asana's SEO strategy template, you organize your entire SEO marketing strategy in one central place. The template helps you set SEO goals, secure high-quality backlinks, plan content marketing efforts, optimize website content, manage technical SEO, and monitor results. Your team works from the same roadmap, creates top-ranking content, and improves keyword rankings with fewer delays.

Who benefits from SEO strategy templates?

One ecommerce retailer replaced spreadsheets with a structured SEO strategy template and immediately saw results. Reporting questions dropped by half, and the content team planned more efficiently because everyone worked from a single system.

With an SEO strategy plan template, specialists, writers, and developers can track keyword research, manage content creation, and coordinate off-page SEO in one place. Each teammate knows precisely what to focus on, which removes bottlenecks and gives the team a clear roadmap for improving search performance.

E-commerce teams benefit by publishing product pages with optimized title tags, meta descriptions, and internal links that improve conversions. Marketing teams use the SEO content strategy template view to map articles, landing pages, and social media tie-ins. Operations tracks metrics such as organic traffic, bounce rate, and conversion rate in one place, eliminating the need for multiple dashboards.

Why use Asana's SEO strategy template?

Last year, an Asana customer consolidated six previously disconnected SEO tools into a single project. The change reduced missed deadlines and made keyword research, content creation, and link-building strategies easier to manage.

With Asana, your SEO plan stays active, visible, and easy to adapt. The SEO strategy template organizes every part of your workflow, from keyword research tools like Ahrefs or Semrush to performance tracking in Google Analytics and Google Search Console. Teams move from scattered notes to an organized roadmap that supports every ranking factor.

Benefits of using the template include:

• Align SEO goals with your target audience and KPIs from the start.

• Plan high-quality content with integrated steps for research and creation.

• Monitor keyword rankings, conversions, and website traffic in real time.

• Automate approval workflows for on-page SEO and technical SEO tasks.

• Share your SEO marketing template with partners and stakeholders.

How to use this SEO strategy template

The SEO strategy template organizes your entire workflow into a single, structured project. On the left, stages guide you through defining goals, completing keyword research, planning content, optimizing web pages, managing technical SEO, and tracking results.

Across the top, custom fields capture details like keyword difficulty, target keywords, backlink sources, and performance metrics. Together, these views provide your team with a clear roadmap for every aspect of the SEO plan.

Step 1. Defining goals and target audience

Start by outlining your SEO goals. Teams track KPIs like organic traffic growth, conversions, or ranking for top keywords. Assign each goal to an owner and set deadlines to keep SEO efforts on track and accountable.

Identify the target audience and the search intent behind their queries. Use custom fields to log audience segments and match them to types of content. This step ensures your SEO strategy links user experience with measurable results.

Step 2. Keyword research

Begin keyword research using tools like Ahrefs, Semrush, or Google Search Console. Assign tasks for each research sprint and record target keywords, search volume, and keyword difficulty in custom fields.

Include long-tail keywords, competitive analysis, and SERP insights within the template. Teams can attach keyword research tool exports and update SEO priorities so content creators know what to focus on.

Step 3. Content strategy

Turn research into a well-defined SEO content strategy template. Assign tasks for blog posts, product pages, or landing pages and link them to their target keywords. Mark content types, such as tutorials, ecommerce pages, or social media tie-ins, so the roadmap covers all needs.

Writers and editors monitor content creation, review, and publishing within the project. Marketing evaluates where new content aligns with the overall strategy, and leadership assesses how content planning supports SEO goals.

Step 4. On-page optimization

Add tasks for on-page SEO improvements. Each task can include fields for page titles, title tags, meta descriptions, and internal links. Assign owners to update specific web pages and mark completion when changes go live.

Track how on-page SEO relates to user experience and conversions. You can attach snippets, mockups, or screenshots to verify updates. This workflow makes optimization visible, rather than hidden in code or notes.

Step 5. Technical SEO

Record technical SEO tasks that influence ranking factors such as page speed, mobile performance, and crawl health. Assign tasks to fix broken links, improve site structure, and conduct SEO audits.

Attach reports from Google Search Console or third-party SEO tools to each task. Developers, SEO managers, and content teams share the same technical roadmap, preventing issues from blocking organic search growth.

Step 6. Tracking and reporting

Close the loop by monitoring SEO performance directly within the project. Create tasks for regular reporting and update fields with metrics like keyword rankings, organic traffic, and conversion rates.

Pull data from Google Analytics, Google Search Console, or dashboards into the project. Teams can see KPIs alongside SEO efforts, making the SEO marketing template both actionable and measurable.

Asana features that improve your SEO strategy template

Features in Asana turn an SEO plan into a dynamic system. They help teams transition from notes and disconnected tools to a unified, organized workflow that supports keyword research, content planning, and reporting.

With these tools, your SEO strategy template becomes the central hub where strategy and execution stay aligned.

Custom fields

Teams use custom fields to track keyword difficulty, search volume, SEO priority, and backlink sources. Structured fields make it easy to compare target keywords and sort by performance metrics. For example, a content team can sort by SEO priority to determine which blog posts or landing pages to publish first.

Project views

Project views provide teams with various ways to visualize SEO work. The list view is helpful for detailed keyword research, while the Calendar view emphasizes deadlines for publishing new content. Marketing leaders often use Timeline to see the SEO roadmap and ensure campaigns align with the marketing plan.

Rules and automation

Rules reduce repetitive tasks and keep SEO efforts on track. A rule can automatically assign an editor when a draft changes to "Ready for review," or notify the developer when a technical SEO fix is approved. These automations eliminate the need for manual check-ins and save time on routine follow-ups.

Approvals and proofing

Approvals enable reviewers to provide clear sign-offs on content or SEO updates. Teams can approve meta descriptions, landing page copy, or technical changes directly within the task. Proofing tools also allow reviewers to leave feedback on screenshots, which accelerates iterations for on-page SEO.

Reporting and dashboards

Dashboards make SEO performance visible to everyone. Teams monitor keyword rankings, organic traffic, and conversions through charts that update automatically. For instance, an SEO manager can quickly see how many pages moved up in the SERPs after a round of optimization.

Recommended integrations for your SEO strategy template

Integrations extend the power of your SEO strategy template by connecting Asana with the tools your team already uses. They maintain data consistency across platforms, eliminate duplicate work, and simplify reporting. Explore more integrations in Asana's app directory.

Google Drive

Google Drive keeps keyword research exports, SEO audits, and content drafts linked to the appropriate tasks. Each update syncs instantly, ensuring writers and strategists always work from the latest files. A team can attach a new outreach spreadsheet directly to the "Link Building" task so everyone accesses the same document.

Slack

Slack integration keeps SEO conversations and Asana tasks synchronized. Teams can get alerts in Slack when content is marked as "Ready for Review" or when technical SEO issues are fixed. A dedicated SEO updates channel ensures stakeholders stay updated without needing to log into Asana.

Tableau

Tableau integration enables teams to visualize SEO performance alongside other digital marketing metrics. Reports from Google Analytics and Google Search Console can be integrated into Tableau dashboards linked to Asana tasks. An SEO lead can share a Tableau chart showing organic traffic growth by campaign, directly connecting it to the related SEO plan in Asana.

Dropbox

Dropbox integration enables teams to store and attach high-quality assets, such as screenshots, reports, and design files. Content creators can upload landing page mockups to Dropbox and link them to Asana tasks for approval. This workflow makes assets easily accessible while keeping the SEO roadmap organized and up-to-date.

Microsoft Teams

Microsoft Teams integration links SEO tasks to daily communication. Tasks and updates from Asana show up directly in Teams, keeping discussions connected to projects. A developer can receive notifications in Teams when a broken link fix task is assigned and mark it complete without losing context.

FAQs about SEO strategy templates