Business model canvas template

It’s challenging to maintain a comprehensive business strategy when it’s dispersed across various documents, slides, and meeting notes. You might be brainstorming one day, pitching to investors the next, and trying to coordinate your team, all without a straightforward, central plan. The business model canvas template, or BMC template for short, solves this by giving you one shared view of your business idea that's simple, editable, and accessible to everyone.

Whether you're launching a startup, iterating an existing business model, or exploring new opportunities, this BMC template gives your team a collaborative space to map out key components, such as your value proposition, customer segments, revenue streams, and more.

Who benefits from this business model canvas template?

Too often, strategic planning gets buried in slide decks and spreadsheets, which makes it hard to see the big picture or adapt quickly. Asana designed its business model canvas (BMC) to fix that. It offers a visual framework to map how a business creates, delivers, and captures unique value on a single page.

The canvas includes nine core building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

This customizable template brings that framework into a live, flexible workspace. Instead of starting from scratch in a static doc, you and your team can collaborate, iterate, and move faster from strategy to execution.

This business model canvas template is designed for:

• Startup founders and entrepreneurs defining their value proposition and revenue models.

• Business consultants and strategists facilitating strategic planning sessions.

• Product managers and marketing teams coordinating around customer segments, key partnerships, and distribution channels.

• Investors and stakeholders reviewing business plans in a structured, one-page format.

• Corporate strategy teams exploring new business models to test, validate, and evolve their approach to growth.

Why use Asana’s business model canvas template?

Here at Asana, we’ve seen how quickly ideas take shape when the framework is simple, visual, and flexible. This template eliminates the friction of building your BMC from scratch and makes it easy to collaborate, iterate, and present your plan with clarity.

With this free business model canvas template, you can:

• Visualize your entire business strategy on a single page.

• Collaborate with team members and stakeholders in real time.

• Customize sections to reflect your lean business model canvas.

• Attach key research files and notes directly to each building block, project, or task.

• Easily adjust and refine your model as your business evolves.

How to use this business model canvas template

Asana templates are pre-built project structures that help you get started faster and stay organized from the beginning. Explore all Asana’s free templates for various workflows and use cases. Ready to build your business model? Here’s how to get started with this BMC template:

1. Duplicate the template and name your project

Use a descriptive title like “2025 B2B SaaS Business Canvas” or “Eco Packaging Startup BMC.”

2. Fill out each BMC section

Populate the nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partners, and cost structure.

3. Use comments and attachments to add context

Link research, notes, pricing models, or stakeholder feedback to each section.

4. Collaborate with your team

Assign ownership of sections, gather feedback, and update the canvas together instantly.

5. Review and iterate regularly

Use Asana’s project tools to track updates, note assumptions, and document changes as your business model evolves.

Asana features for visualization and planning

Features are built-in Asana capabilities that improve how your team manages tasks, tracks data, and collaborates efficiently. Explore even more Asana features to customize and scale your business planning workflows.

Custom fields: Add structured inputs, such as pricing tiers, customer needs, or risk levels, to each section of your BMC.

Timeline view: Visualize your business model development milestones with dependencies and dates.

Forms: Standardize how your team submits insights or partner data into your BMC framework.

Attachments: Add supporting documents, such as competitor research, customer interviews, or financial forecasts, to the relevant canvas sections.

Project templates: Quickly start a new lean canvas or complete BMC using pre-configured Asana templates.

Recommended BMC integrations

Integrations are third-party apps that work seamlessly with Asana to keep your data connected and your processes flowing. Want to customize your workflow even more? Browse top Asana integrations to connect the tools you already use.

Google Drive: Attach Google Docs or Sheets directly to BMC sections for easy access to supporting research or financials.

Slack: Share updates or get quick input from stakeholders directly within your team's channels.

Canva: Import design mockups or visual prototypes into your canvas project to align with branding or presentation.

Salesforce: Bring in CRM data to validate key partners, customer segments, or revenue assumptions.

Figma: Embed live designs to give stakeholders a visual context for new product or service models.

Notion: Link research docs, team notes, and planning pages directly to your BMC sections.

Theta Lake: Securely store and monitor collaborations around existing and new business model canvas planning.

FAQs about business model canvas templates