Enterprise Product Manager, GTM

At Asana, we're on a mission to revolutionize teamwork by enabling effortless collaboration across organizations. We're looking for an experienced Go-To-Market (GTM) Product Manager to lead our Revenue Technology (RevTech) team, a vital part of the Enterprise Technology (ET) organization. In this pivotal role, you'll lead a team of Product Owners/Managers and drive the GTM pillar capability development.

As the Enterprise Product Manager for ET at Asana, you’ll combine strategic foresight with hands-on execution, leveraging strong analytical skills to influence cross-functional teams and drive the product vision and strategy for our GTM stack. This position requires a deep understanding of both product and market dynamics, emphasizing customer needs and business outcomes. Mastery of data-driven decision-making, cross-functional collaboration, and continuous process optimization is essential.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Product Vision and Strategy: Develop and articulate a clear product vision and strategy aligned with Asana’s business goals, particularly focusing on our PLS (Product-Led Sales) motion. This includes setting the vision for scalable GTM capabilities in planning, prospecting, and forecasting.
• Roadmap Development: Create and maintain a balanced product roadmap that addresses short-term demands and long-term goals, ensuring alignment with business priorities.
• Prioritization: Evaluate and prioritize features and initiatives based on business value, customer impact, and resource availability, delivering solutions that support scalable growth.
• Automation and Optimization: Enhance prospect outreach through automation, concentrating on lead generation, prospecting CRM account and contact management, territory management, and sales quota planning. 

About You:

• Educational Background: Degree in Computer Science, Business Management, or a related field.
• Experience: Extensive experience (~10 years) in the GTM domain, specifically with Salesforce CRM and Sales & Service Cloud, developing multi-year visions and product roadmaps in consulting or high-growth tech environments.
• Leadership: Demonstrated ability to build and mentor a team of product owners/managers in a hyper-growth environment. Skilled in influencing and persuading stakeholders at all organizational levels with expertise in leading cross-functional teams and driving them towards common goals.
• Business Acumen & Problem Solving: Strong understanding of business drivers, enabling you to align needs with processes, design functional solutions, and drive continuous improvement. Exceptional problem-solving and critical-thinking abilities, technical acumen, and excellent communication skills.
• Technical Skills: Ability to create and present functional designs, conduct data analysis to gather feedback, and refine solutions. Skilled in interacting with diverse technical teams and business leaders, including partners from RevOps, Sales, Marketing, Data Integration, Business Intelligence, and Engineering teams.
• Vendor Management: Experience in technology vendor evaluation, management, and guiding build vs. buy decisions.
• Positioning and Messaging: Talent for developing compelling product positioning and messaging that resonates with target audiences.
• Launch Planning: Proven track record of planning and executing product launches, including field enablement strategies and campaigns.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $234,000-$316,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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