Your marketing strategies are your team’s north star. Yet many goals and opportunities get lost in the maze from strategy to tactics to results. Our template can help you define each piece of your strategy, ensure there are clear owners, and tie them to tactics—all in one place. Paired with our tips and resources, your marketing team will be on its way to growing and scaling faster than ever.
Tips for planning your marketing strategy with our template
- Keep your goals accessible. It’s easy for goals to get lost in docs and email. Asana keeps them front and center and holds teammates accountable.
- Create actionable plans with clear owners. Ensure everyone knows which teammates are responsible for what tactics by assigning them tasks with context, deadlines, or attachments and adding these tasks to other active Asana projects.
- Post regular status updates. Once your strategy is mapped out, keep teammates in the loop by posting regular status updates—all from your project. Regular updates in Asana can lead to fewer but more effective meetings.
- Track strategic projects in a portfolio. Track your most strategic projects together in a portfolio to get a high-level overview of progress across initiatives or to drill into the details to address risks.