Marketing strategy

Try our marketing strategy template to plan your goals, organize key resources, and clarify strategy owners—all in one place.

Your marketing strategies are your team’s north star. Yet many goals and opportunities get lost in the maze from strategy to tactics to results. Our template can help you define each piece of your strategy, ensure there are clear owners, and tie them to tactics—all in one place. Paired with our tips and resources, your marketing team will be on its way to growing and scaling faster than ever.

Tips for planning your marketing strategy with our template

  • Keep your goals accessible. It’s easy for goals to get lost in docs and email. Asana keeps them front and center and holds teammates accountable.
  • Create actionable plans with clear owners. Ensure everyone knows which teammates are responsible for what tactics by assigning them tasks with context, deadlines, or attachments and adding these tasks to other active Asana projects.
  • Post regular status updates. Once your strategy is mapped out, keep teammates in the loop by posting regular status updates—all from your project. Regular updates in Asana can lead to fewer but more effective meetings.
  • Track strategic projects in a portfolio. Track your most strategic projects together in a portfolio to get a high-level overview of progress across initiatives or to drill into the details to address risks.

Related resources

  • G2 Crowd’s marketing team hits annual goals 2X faster

    See how G2 Crowd's marketing team grew rapidly and scaled work to hit goals in half the time.

    Read Case Study
  • Strategic best practices for marketers

    Run any of these seven plays to turn your marketing strategy into results.

    Read Playbook
  • Asana features for marketing teams

    CMOs to designers will love our fleet of features made just for marketing and creative teams.

    See Features
  • Mate increases productivity by 40% with Asana

    How does such a lean team serve over 70,000 customers faster than ever before?

    Read Case Study

Standout marketing teams trust Asana

Marketing teams are saving time, growing, and producing more with Asana. See what your team can achieve with a free trial.