Company goals and objectives

Turn big-picture strategy and goals into action and results with this company goals and milestones template.

Tips for setting and managing your company goals with our business goals template

The best-run businesses set clear goals that provide direction and a shared sense of purpose for their team. Your company’s goals and objectives this year might be, for example, “Generate $10M in revenue,” “Increase customer satisfaction by 25%,” or “Grow headcount by 5%.” But without a way to connect your high-level corporate goals to the day-to-day work being done, it’s easy to lose sight of goals and become misaligned. In fact, research has shown that employees who have clarity on how their individual work adds value to their organization are 2X more motivated.

Fortunately, Asana can help. Set and share your business goals, visualize progress, and track all of your objectives and key results in one place. With our business goals template you can:

  • Connect strategy to tactics. Break down goals into projects and tasks so everyone knows how their daily work ladders up to the big picture.
  • Nail your execution plan. Give each goal or objective a clear owner and due date to drive action and accountability.
  • Track your progress. Once work is kicked off, share team updates so everyone knows how you’re progressing towards your business objectives and where there are blockers.

Examples of business goals you can plan with Asana

  • Company goal planning process
  • Market share goals
  • Business objective goals
  • Corporate goals

New to goal setting in Asana?

All of your questions, answered:

  • What is a business goal? A business goal is an initiative or objective that your individual, team, and company’s work ladders up to. Business goals can be shorter-term, like team goals for the quarter, or longer-term, like company goals that bring the company closer to its mission.
  • How do I set business goals? Business goals should be specific and measurable. Consider using a framework, like OKRs, which can help your team set and measure your goals. To learn more about how to set good OKRs while avoiding common goal-setting pitfalls, download our free ebook.
  • Why is setting goals important? Setting goals is critical for businesses to clearly define objectives and align their initiatives with those objectives. But most teams lack the clarity they need to connect their work to their organization’s goals. A recent study found that only 26% of employees have a very clear understanding of how their work relates to their company’s goals, and just 16% say their company is very effective at setting and communicating goals. With a goal setting framework, your team can bridge the gap between daily projects and organizational impact.

Get started with company goal and milestones planning with our business goals template. But to really take your organization’s goal planning to the next level, try Goals. With Goals, you can align your organization’s work to your mission, so you can keep goals top of mind and do more work that delivers measurable results.

Learn more

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Hit your biggest goals with Asana

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