Using Asana as creative agency project management software

Use Cases

Project management for creative agencies

Asana is trusted by 85% of Fortune 100 companies. It gives teams a single place to manage client projects, creative production, team capacity, and delivery. With Asana's agency project management software, you can standardize and automate agency operations without forcing every campaign or project into the same plan.

Amplify your impact with Asana AI

Automate agency work with Asana AI

AI Studio helps you automate intake, routing, assignments, alerts, and status updates. You can also assign repeatable tasks to AI Teammates.

  • Review submissions for missing details, then set up tasks, assign owners, and add due dates.

  • Draft campaign briefs and review creative against brand guidance.

  • Answer client questions about project status, priorities, and upcoming deadlines.

Features
AI Studio chevron-right iconAI Teammateschevron-right iconAI status updateschevron-right icon

COS cut campaign setup time by 90%

By using Asana AI, this fashion brand saved 2,936 hours of manual work each year, doubled its asset output, and unlocked £84,100 in extra annual capacity.

The logo of COS

Company Size

Enterprise

Industry

Retail & consumer goods

By building scalable workflows and leveraging AI with intention, we’ve been able to increase visibility and speed while focusing our energy on strategic execution. Innovation happens when teams collaborate, experiment, and commit to working smarter.

Simone Williams

Chief Digital, Technology & Business Development Officer, COS

Read case study

How to set up a creative project workflow in Asana

Begin with an agency collaboration template, a creative request form, or any of Asana’s other templates. You can also have Asana AI create a project template for your team.

1. Create an intake form

2. Route the brief

3. Assign owners and dates

4. Plan the schedule and workload

5. Review and approve the work

6. Report on delivery

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asana creative agency project management workflow

Connect the tools your agency already uses

With hundreds of integrations, creative agencies can connect design files, documents, CRM data, and reporting tools to Asana.

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Compare creative agency project management software

Choose project management software for agencies based on the features that matter most for managing client and creative work.

FEATURES

Asana
Other agency software
Creative project planning and tracking

Plan campaigns, assign owners and dates, and track work in lists, boards, calendars, and timelines.

Asana, This feature is included
Other agency software, This feature is included
In-context proofing and approvals

Review and approve creative assets for your project, consolidating feedback and decisions on a single platform.

Asana, This feature is included
Other agency software, This feature is included
Hundreds of integrations

Connect design, communication, storage, CRM, time tracking, and reporting tools directly to your creative agency software.

Asana, This feature is included
Other agency software, This feature is included
Workload and capacity planning

Compare assignments, estimated effort, and available capacity across client projects in one view.

Asana, This feature is included
Other agency software, This feature does not exist
AI Teammates that act on work

Assign AI Teammates tasks such as drafting campaign briefs, reviewing creative, and preparing status updates.

Asana, This feature is included
Other agency software, This feature does not exist
No-code AI workflows

Use AI Studio to automate routing, assignments, alerts, approvals, and status updates inside live projects.

Asana, This feature is included
Other agency software, This feature does not exist
Intake integrated into shared projects

Use Forms, Rules, and AI Studio to turn requests into assigned work with briefs, files, owners, and deadlines.

Asana, This feature is included
Other agency software, This feature does not exist

See how leading agencies run creative work in Asana

Asana is the choice of 85% of Fortune 100 companies.

  • Manage hundreds of clients: Engage Interactive gives every client a dedicated Asana project and uses shared capacity planning to manage design, web, content, SEO, and PPC work. Read case study

  • Cut time-to-market by 45%: Children's Health standardized its campaign and creative production workflows in Asana, reducing the time-to-market for creative assets by 45%. Read case study

  • 75% shorter creative review meetings: Gorjana reduced its weekly creative review meeting from two hours to 30 minutes. Read case study

Creative production with Asana

Help your creative agency do its best work

Manage client projects, creative production, resources, approvals, and reporting in one place.

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Still have questions?

Transform the way you work with Asana