Product catalog template

When teams juggle PDFs, spreadsheets, and image folders, they waste time and miss details. With a product catalog template, they centralize everything in one reliable hub.

This free catalog template offers a structured, collaborative platform that enables you to update and publish your catalog quickly to your teams. Add SKUs once and use them everywhere. Track versions, attach photos, manage pricing updates, and route reviews in a single workflow.

Suppose you need a free product catalog template to get started, an online product catalog template that teammates can search, or an editable product catalog template you can customize to fit your process. In that case, this layout saves time and reduces errors across the board.

Who benefits from product catalog templates?

Last quarter, the teams at Asana switched a seasonal catalog from a patchwork of sheets to a single project. The change reduced catalog questions by half and accelerated launch handoffs.

A product catalog template enables any team to manage SKUs, specifications, and images at scale. E-commerce teams publish listings more quickly, and sales share accurate line sheets, merchandising plans, and assortments. Operations track stock, and marketing pulls approved assets instantly.

Product catalog templates are versatile, and you can use them across various industries. Retailers compile seasonal assortments, wholesalers share up-to-date data, and manufacturers track certifications. If you manage SKUs, UPCs, or variants, this template helps keep your catalog organized and dependable.

Why use Asana's product catalog template

A merchandising lead told us, "Once the data lived in one Asana project, our catalog finally matched what the customer saw." That's the power of a shared, trackable system.

With Asana, your catalog transforms from a static document into a dynamic workflow. You add products once and then update details within context. Custom fields standardize attributes such as price, availability, and variants. Rules automate reviews and pricing adjustments. Approvals ensure quality before anything goes public. Because it's collaborative, you prevent version sprawl and off-catalog edits.

• Launch more quickly with an online product catalog template that teammates can search and filter.

• Reduce rework with an editable product catalog template that standardizes fields and asset reviews.

• Save time by using workflow rules that automatically assign pricing or copy updates to the appropriate owner.

• Minimize catalog errors by requiring fields and approvals for specs and images.

How to use this product catalog template

Use this product catalog template to create an organized and user-friendly workflow. Move each item through the left-side stages, while the columns at the top display ownership, timing, readiness, channels, and price. You can capture reliable product information once, then reuse it for a sales catalog, an online catalog, or a printable catalog brochure without needing to rebuild the work.

Step 1. Duplicate the template and set owners

Create the project from the product catalog template and assign one owner who will maintain the fields and views. Invite teammates who write copy, create images, set pricing, manage compliance, and handle sales so updates flow through a single system. Include a brief description explaining how each role uses the columns and contributes to the workflow.

Explain when teammates update Content Status, what they record in Review Feedback, and where they attach files. Reference house style for fonts and color palette to ensure the catalog layout and graphic design are consistent across seasons. Point new collaborators to short tutorials within the project so everyone can learn the process quickly.

Step 2. Add products in Core Content Development

Create a task for each product or variant in Core Content Development. Use the task title to indicate the product name and fill in Product Category to group the product line by the families you actually sell. Assign a copy lead and set a due date for the first draft so work progresses on time.

Write product information in the task body and add spec bullets you plan to reuse across channels. Include details like materials, dimensions, function, and price so teams can create accurate pages. This structure supports a clothing catalog, a furniture catalog template, or a real estate service catalog with the same reliable fields.

Step 3. Refine naming and visuals in Design and Branding

Move the task to Design and Branding once the writer submits the copy. Ask your brand partner to confirm the naming rules, fonts, and color palette so your catalog layout remains consistent and eye-catching. Capture questions in comments so you remove guesswork before approvals.

Record edits in Review Feedback so that the history remains associated with the SKU. Switch Content Status to "Ready for Review" when you resolve open items and assign the next owner.

You can customize this editable product catalog template as your catalog design template evolves for a minimalist lookbook or a brochure template.

Step 4. Manage assets in Image Collection and Editing

Move the task to Image Collection and Editing for photography and retouching. Assign the shooter or editor and set a due date that aligns with your launch plan, so teams don't wait for assets. Attach your own images, raw files, and finals so the complete record stays in one location.

Track progress with Image Quality values, such as 'In Edit' or 'Approved,' and keep proofing comments directly on the image itself. Designers can easily access high-quality assets for mockup work or Adobe InDesign projects without having to search through folders. Teams then use the duplicate files for social media, a bifold brochure, or a printable catalog template.

Step 5. Enter Pricing and Ordering Information

Move the task to 'Pricing and Ordering Information' once the copy and images are locked. Include price points, wholesale terms, and bundle rules in the fields or the task body so salespeople do not have to guess. Tag Finance to confirm the numbers before sharing them with partners.

Use Platform Compatibility to tag channels like Shopify, Amazon, or a wholesale sheet. Change Content Status to "Pricing Confirmed" once Finance approves, then notify the next owner. The numbers now automatically flow into both the sales catalog and the online catalog, eliminating the need for a separate rebuild.

Step 6. Route approvals in Review and Approval

Send the task through Review and Approval to gather final sign-offs. Include Approvals for copy and images so approvers can click "Approve" or "Request Changes" in one place and add reasons in context. Mention the next owner to maintain the momentum.

Track regulatory checks with Certification Status and tag your legal department when needed. Capture requests in Review Feedback so the full decision trail stays attached to the SKU. Switch Content Status to "Approved" when reviewers agree and move the item toward publishing.

Step 7. Publish and package in Finalization and Distribution

Move approved products to Finalization and Distribution and package by audience. Create saved views that pull only the information each group needs and share links so that people can view the data without editing the source.

You maintain one product catalog, while each audience views a specific segment of it.

• Sales catalog: Filter to Approved Content Status and selected Platform Compatibility so reps see items they can sell now with prices visible and product information ready for quick quotes. Add a brief note on usage to help new representatives learn quickly.

• Website live: Filter to the current season in Product Category and exclude items without approved image quality so the site remains accurate and consistent. Include a field set for badges if your team runs promotions on social media.

• Design handoff: Filter to Approved items and include asset links so designers can assemble a lookbook, product brochure, or catalog without extra requests. Teams that prefer Adobe InDesign or PSD files can quickly grab what they need.

Follow with a quick spot check where stakeholders review a small export and verify names and images. You maintain the master as a single source of truth while each view provides exactly what a team needs. This method saves hours each cycle and keeps the entire product line consistent.

Step 8. Use the top columns as your control panel

Treat the columns as daily levers for speed and accuracy. Assign every task and set a due date to keep work moving, so no one wonders who owns the next step. Use Product Category to plan assortments and seasonal rollups that map clearly to the site and to print pieces.

• Content Status: Display exact progress and trigger handoffs at each stage to ensure no one waits for updates.

• Image Quality: Indicate when e-commerce can publish and when design teams should create an eye-catching spread or a minimalist layout. Teams can pull up a mockup or drag and drop an image into a page without needing to request a new file.

• Certification Status: Surface compliance needs before launch dates slip, and to keep risks visible for regulated categories.

• Review Feedback: Store decisions and edits in context so teams avoid repeating the same questions. Designers reference notes on fonts and color palettes while building pages.

• Platform Compatibility: Mark channel readiness and activate a read-only partner view so agencies see only what they need.

Step 9. Automate the handoffs

Create rules that automatically trigger the next step, eliminating the need for manual nudges. When the Content Status becomes 'Ready for Review', assign the approver and notify the team so the task does not stall. When Image Quality is Approved, alert the e-commerce and design teams so both groups can publish on time.

Notify Sales when Platform Compatibility adds their channel so reps can prepare pitches early. Post a comment when the Certification Status is 'Approved' so that Legal is notified of the closure. Your editable product catalog template now advances work with less effort in every function.

Step 10. Keep the catalog organized

Archive discontinued items or move them into a dedicated section under Finalization and Distribution. Sort by Content Status each week, spot stalled drafts, and reassign owners before deadlines slip. Review fields each quarter and remove those you don't use, so the system remains simple and effective.

Include a brief note on naming rules, fonts, and color palette in the project description for design consistency. Teams managing a business, service, or fashion catalog follow the same guidance. You maintain one framework while each line adapts to its market.

Step 11. Build quick exports and shareables

Open the sales or business catalog view and export it when a partner requests a line sheet. Filters based on Platform Compatibility and Content Status ensure the export is accurate without extra steps. Reps send a link for read-only access so partners always see current items.

Design teams use the same view to assemble a printable product catalogue, a bifold brochure, or an online whiteboard. They may prefer Adobe InDesign or PSD workflows, and the attached files support both paths. Social teams also pull assets from the same tasks for consistent posts.

Step 12. Report on health

Create a dashboard that displays the percentage of SKUs with Approved Image Quality, items by Certification Status, and the average number of days from Draft to Approval. Share the dashboard with leadership so they can answer common questions without needing to consult the project owner.

Drill into bottlenecks by sorting late Due dates or grouping by stage. Adjust owners or rules where you see stalls and watch cycle time improve. Your product catalogue template now runs seamlessly from intake to delivery, eliminating the need for extra files or fragmented threads.

Asana cataloging features

Asana's features turn a product catalog template into more than just a list. They provide tools to organize details, control quality, and publish more quickly. Here are a few of our favorites with cataloging projects.

Custom fields

Track SKUs, prices, variants, and availability using structured fields to ensure accurate data. Single-select menus ensure category consistency, while number fields manage pricing. Required fields prevent missing product information, keeping your catalog accurate.

Project views

Switch views based on your needs. Use the List view to organize product details, the Board view to monitor status, the Calendar to view launch dates, and the Timeline to coordinate across teams. Views keep your catalog layout flexible and user-friendly.

Rules and automation

Eliminate repetitive handoffs. Create rules to assign a reviewer when the status changes, notify sales when prices are updated, or alert e-commerce when images are approved. Automation keeps your workflow moving without extra effort.

Approvals and proofing

Collect final sign-offs within Asana. Approvers review copy, images, or mockups directly in the task and leave comments in context. This guarantees high-quality catalogs, whether you're preparing a brochure, lookbook, or online catalog.

Forms

Standardize the process of adding new products to your system. Forms enable teammates or suppliers to submit SKUs, specifications, or images consistently, ensuring that nothing is overlooked. Each submission generates a task with pre-filled fields, saving time and minimizing mistakes.

Reporting and dashboards

Get a clear view of catalog health. Track the number of SKUs ready to launch, identify items missing images, or measure average review time. Dashboards help you keep your product line organized and maintain high quality.

Recommended integrations for your product catalog template

Integrations connect your catalog workflow to the tools you already use. They keep data accurate and provide every team with the necessary assets without requiring them to switch platforms. Browse the complete gallery at asana.com/apps.

Google Drive

Attach spec sheets, product brochures, or images from Drive directly to tasks. Teams always use the latest version, whether they need files for an online catalog or a printable brochure.

Dropbox

Store high-resolution images and design files in Dropbox, then link them to your catalog. Updates appear instantly, ensuring marketing, sales, and design teams all work from the same assets.

Figma

Connect your catalog to design work in Figma. Teams can review layouts, lookbooks, or catalog mockups and leave feedback in one place. This keeps creative and product teams aligned.

Slack

Send catalog updates to Slack channels to keep sales and e-commerce teams informed and up-to-date. Alerts can include price changes, new product lines, or approved assets. This keeps teams up to date without additional check-ins.

Zapier

Automate actions between Asana and your e-commerce or publishing tools. For example, when a SKU reaches "Ready to Launch," trigger an update in Shopify or notify marketing to prepare a social post.

FAQs about product catalog templates