Manage campaigns in a central hub to maximize impact

No matter what kind of campaign you’re managing, your marketing team needs a well-defined plan and effective execution to make it a success. With Asana’s marketing campaign management template, you can manage and execute your campaign in one place, from kickoff to launch.

• Collect campaign requests with a consistent intake workflow.

  The template uses forms and briefs to capture goals, timelines, and assets upfront, so you spend less time requesting missing information later.

• Track campaign milestones from planning through launch.

  The workflow uses Timeline and custom status types to show how each campaign progresses through stages and to highlight delays before they impact delivery.

• Organize campaign work automatically with AI.

  AI updates due dates when schedules shift and renames tasks, so the workflow is always organized and up to date.

• Manage campaign budgets alongside execution.

  The performance dashboard displays budgeting, spending, and conversions. You’ll make better decisions based on campaign progress and business goals.

Why use a marketing campaign management template?

A marketing campaign management template is a pre-built framework to help your team manage and implement marketing campaigns. It includes all the steps and cross-functional work you need to drive campaigns from initial brainstorming to launch. With everything in one place, you can streamline workflows, simplify handoffs between stakeholders, and ensure your team completes every step in the campaign planning process. 

With an Asana marketing plan template, you can: 

• See a bird’s-eye view of all your marketing efforts in one place.

• Identify dependencies: tasks that can’t be started until other work is finished. 

• Refine and update your campaign strategy throughout its duration.

• Easily share campaign updates and performance metrics with stakeholders. 

• Toggle between project views to visualize your campaign plan in different ways. See it as a checklist, a Kanban board, a Gantt-style campaign timeline, or a calendar. 

• Monitor campaign performance with automated dashboards. 

• Assign tasks with start and due dates so everyone knows who is responsible for what and by when.

How to use Asana’s campaign management template

Your campaign moves fast, so we designed this campaign planning template to organize everything in one place. Follow these steps to set it up the way your team plans, tracks, and launches campaigns.

Collect campaign requests with a form

Use a built-in form to gather campaign goals, target markets, ideal customer personas, and supporting documentation in a standard format. The template turns each submission into a trackable campaign brief, so team members can review requests in one place rather than via email or docs. For example, a digital marketing manager can submit an SEO campaign request with goals and assets already attached.

Track campaign milestones with a Gantt chart

Use the Timeline view to plan campaigns over weeks or months and link work to key launch dates. This Gantt chart timeline illustrates how campaigns overlap and helps teams adjust dates when priorities change. For example, a team member can move a webinar campaign to avoid clashing with a product launch.

Use AI to organize marketing activities

AI will update your marketing calendar and rename tasks as your roadmap evolves. If you reschedule a paid media campaign to a later date, AI automatically syncs your schedule by adjusting related task deadlines.

Manage campaign budget with dashboards

Use the performance dashboard to monitor spend, Use the performance dashboard to track spend, KPIs, and campaign activity all in one place. Charts help teams spot gaps or overspending early and make adjustments before launch dates. For instance, a marketing lead can review channel spending and rebalance the budget before the quarter ends.

The template also offers multiple project views, rules, automation, and integrations that extend beyond individual campaigns. Teams can reuse workflows, connect creative tools, and standardize execution across marketing channels, making the template useful for everything from single promotions to ongoing campaign programs.

An Asana marketing campaign template works even better with AI features that simplify coordination and automate updates. Asana AI helps you manage timelines, organize tasks, and report progress more efficiently.

• AI updates due dates automatically. Asana’s AI adjusts due dates when dependencies change, keeping your campaign plan up to date and ensuring your team knows exactly what comes next.

• AI renames tasks. AI analyzes task content and renames items with concise, meaningful titles, so you can quickly scan your workload and understand what each task requires.

These AI features run quietly in the background and help you organize, update, and execute your campaigns with greater speed and accuracy.