Marketing campaign plan

Keep moving pieces on track, hit deadlines, and launch your best marketing campaign yet with this campaign management template.

Tips for managing your marketing campaign with our template

No matter what kind of marketing campaign you’re launching, you need a clear plan and great execution to make it a success. But with so many moving pieces to manage—deadlines, creative assets, stakeholder feedback—how do you make sure nothing falls through the cracks? Use Asana to manage and execute your campaign plan in one place, from kickoff to launch. To get started, try our campaign management template and the following tips:

  • Set clear expectations. Before you kick off work, share a campaign brief with your goals, metrics, and timeline so everyone’s on the same page from the start.

  • Break down briefs into tasks. Move from campaign planning to execution by creating a task for every piece of work or asset that needs to be completed and identifying an owner.

  • Visualize your campaign schedule. Set due dates for every task in your campaign plan and create a master campaign calendar to see how you’re progressing towards launch day.

Related resources

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  • 5 marketing campaign problems and how to fix them

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  • Campaign best practices

    Once you use your template, read our best practices to take your campaigns to the next level.

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