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AppLovin content calendar template

Template created by AppLovin

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AppLovin, a leading mobile marketing platform, uses Asana to manage all of their content production. Use their template to track the type of content, status of work, and primary channel of everything your team is publishing each month.

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Publishing content can feel like a juggling act, with many stakeholders, handoffs, and approvals to manage. But while content production is complex, it doesn’t have to feel out of control. An effective content calendar helps you track moving pieces, seamlessly hand off tasks between teams, and publish on time—every time. 

When creating a content calendar, it helps to learn from the experts. That’s why we’ve partnered with AppLovin, a leading mobile marketing platform that uses Asana to manage all of their content production. Use their content calendar template to streamline your posting process and coordinate everything your team publishes each month. 

AppLovin content calendar template screeneshot

Why use AppLovin’s content calendar template?

A content calendar template is a guide that helps you plan and optimize your team’s content creation process. This pre-built framework includes best practices to manage content production, visualize everything your team is working on, and streamline handoffs between different stakeholders and teams. If you’re not sure where to start, AppLovin’s content calendar template gives you the building blocks you need to create—and then customize—an effective calendar for your team.

See a bird’s-eye view of every deliverable

A content calendar is where you plan and execute every piece of content on your team’s publishing schedule. To help visualize all the moving pieces, this template includes custom tags to track key details like content type, content status, and design status. That way, you can see where each asset stands and what’s next for your team. 

Standardize the content creation process

With AppLovin’s content calendar template, your team can do more than just track content—you can also create the workflow you’ll use to move content from ideation to publishing. That means your team can follow a predefined set of steps for each new asset—including outlining, reviews, translation, approvals, design handoffs, and more. Plus, you can identify owners for each step so there’s no confusion about who’s responsible for what. 

Hand off tasks seamlessly between teams

When you work with cross-functional teams like design or legal, handoffs can be tricky. Often, team members are waiting for tasks to be completed before they can jump in, but verbal handoffs are tedious to track and remember. With AppLovin’s content calendar template, you can streamline the handoff process with dependencies—automations that pass the baton to the next team member. When a task is marked as dependent on another, the person waiting to jump in will get an automatic message in Asana telling them when they can begin work. 

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By managing our content calendar in Asana, we can see everything that’s going out in a given month, what channel it’s for, and where it is in development. Task templates for each content type ensures we don’t miss any critical steps in each deliverable’s process.”
Lewis Leong, Marketing Project Manager, AppLovin

Key elements of AppLovin’s content calendar template

AppLovin’s content calendar template is a great jumping-off point to start building your own content workflows. As you customize the template to fit your team’s specific needs, here are some best practices to keep in mind:

  • Identify at-a-glance info your team needs to track content. Do you need to see content status, content type, publish date, and key stakeholders for each task? What about content priority and project size? Using a template with color-coded custom tags for each category can make it easy to track work quickly.

  • List the steps required to produce each type of content. Think about what steps are required for blog posts, newsletters, landing pages, or other asset types. From there, create template tasks for each content type—complete with a workback schedule outlining each step of the process. Whenever your team starts working on a new asset, they can just copy the template task and get started.

  • Identify key stakeholders. Determine who's responsible for each step of content creation, then assign those stakeholders tasks with concrete due dates. Include key stakeholders in your template tasks so team members always know who to reach out to, when.

  • Plan your content roadmap. Create milestones to identify big launches and remove blockers before they impact your overall timeline. As you plan, toggle between different project views to visualize your monthly calendar as a Gantt-style timeline, list, Kanban board, and more. 

Integrated features

  • Calendar View. Calendar View is a project view where you can see all upcoming and past work in a calendar format. Clearly track what’s getting done and what deadlines are coming up. Give your stakeholders insight into every task’s individual due date, as well as the larger cadence of scheduled project work. Then, click into a task to view more information like the associated custom fields, dependencies, subtasks, and more.

  • Dependencies. Mark a task as waiting on another task with task dependencies. Know when your work is blocking someone else’s work, so you can prioritize accordingly. Teams with collaborative workflows can easily see what tasks they’re waiting on from others, and know when to get started on their portion of work. When the first task is completed, the assignee will be notified that they can get started on their dependent task. Or, if the task your work is dependent on is rescheduled, Asana will notify you—letting you know if you need to adjust your dependent due date as well. 

  • Custom fields. Custom fields are the best way to tag, sort, and filter work. Create unique custom fields for any information you need to track—from priority and status to email or phone number. Use custom fields to sort and schedule your to-dos so you know what to work on first. Plus, share custom fields across tasks and projects to ensure consistency across your organization. 

  • Subtasks. Sometimes a to-do is too big to capture in one task. If a task has more than one contributor, a broad due date, or stakeholders that need to review and approve before it can go live, subtasks can help. Subtasks are a powerful way to distribute work and split tasks into individual components—while keeping the small to-dos connected to the overarching context of the parent task. Break tasks into smaller components or capture the individual components of a multi-step process with subtasks.

  • Figma. Teams use Figma to create user flows, wireframes, UI mocks, prototypes, and more. Now, you can embed these designs in Asana, so your team can reference the latest design work in context with related project documents. And, unlike screenshots, live embeds update in real time to reflect changes made in a design file, eliminating the overhead that comes with finding the right files and updating images.

  • Google Workplace. Attach files directly to tasks in Asana with the Google Workplace file chooser, which is built into the Asana task pane. Easily attach any My Drive file with just a few clicks.

  • Slack. Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. Go from quick questions and action items to tasks with assignees and due dates. Easily capture work so requests and to-dos don’t get lost in Slack. 

  • Zoom. Asana and Zoom are partnering up to help teams have more purposeful and focused meetings. The Zoom + Asana integration makes it easy to prepare for meetings, hold actionable conversations, and access information once the call is over. Meetings begin in Asana, where shared meeting agendas provide visibility and context about what will be discussed. During the meeting, team members can quickly create tasks within Zoom, so details and action items don’t get lost. And once the meeting is over, the Zoom + Asana integration pulls meeting transcripts and recordings into Asana, so all collaborators and stakeholders can review the meeting as needed.


Can this template be used as a social media content calendar template?

Yes! You can use the AppLovin content calendar template for any type of content planning and production, including social media marketing, content marketing, marketing campaigns, and more. If you’re creating a social media editorial calendar, you can use the template to keep track of upcoming social media posts, new content ideas, initiatives for different social media platforms, and other social media planning tasks.

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