In Asana’s State of Marketing Collaboration study, 49% of marketing professionals wanted more transparency into strategy development. A shared social media calendar helps your team connect that strategy to the posts they are preparing. Writers can see what a campaign needs to achieve, designers can plan the assets, and reviewers can check the content before it goes live.

Trinny London uses Asana to organize each paid-social ad’s purpose, copy, assets, and progress in one place. Its paid social team can match images with copy and track next steps. Asana’s free social media calendar template gives you a complete view of your posting schedule, lets you make quick adjustments, supports cross-team collaboration, and helps prevent delays.

A social media calendar template is a pre-built tool that organizes, schedules, and tracks posts across platforms in one place. Asana's free template enables collaboration with cross-functional teams, campaign planning, and ensures each post aligns with your social media strategy.

Start with the details your team needs for every post, and add or customize them as you set up the template:

• Platform: Which social media channel the post will go live on and the format you’ll use.

• Creative assets: The post’s copy, images, and video elements, with links to the latest versions.

• Schedule: The publishing date, time, and time zone, plus an earlier deadline for review.

• People and progress: Who owns the post, who reviews it, and whether it is being prepared, needs changes, or is approved.

• Campaign: The campaign the post supports and what you want the audience to do.

An online social media calendar provides a shared view of upcoming work. Store planning details and review decisions in Asana, then assign approved content to the appropriate person or publishing tool.

How to create a social media calendar

To create a social media content calendar, begin by defining your objectives and assessing your team’s capacity. Review previous posts through a social media audit, then follow these steps to plan your next campaign.

• Define your goals and audience. Before you plan content, decide what you want to achieve—like brand awareness, engagement, or lead generation. Next, identify your target audience and the topics that interest them.

• Choose your social media platforms. Use audience and performance data to decide which channels deserve your time. Review the topics and formats people respond to on each platform, then adapt your posts for those audiences.

• Plan your content mix. Decide what types of content you'll publish, such as videos, blog articles, infographics, stories, and promotional posts. A balanced mix keeps your feed engaging and supports your content marketing goals.

• Set a posting schedule. Decide how often to post on each platform and when your audience is most active. It’s better to be consistent than to post a lot, so pick a schedule you can stick with. Map posts around campaign dates and leave enough time for writing, design, review, and changes before publication.

• Organize your content in a shared platform. A content calendar centralizes your schedule, lets your team see upcoming work, track progress, and collaborate on content in real time.

• Review, refine, and repeat. After publishing, monitor engagement metrics and update your calendar based on results. Continuously improve your social media calendar as you learn what works best.

A pre-built template lets you start planning immediately. Asana’s free social media calendar template provides a framework for organizing posts and collaborating with contributors. Assign responsibilities for preparation, review, and publishing, then add the necessary details for your team.

How do I use Asana's social media calendar template?

Create a new project by copying Asana’s social media calendar template, then enter your team’s details. Invite social media managers, content creators, and reviewers who will contribute to each post.

Let’s follow a small marketing team launching a product: Maya manages social media, Leo designs assets, and Priya reviews posts. This example demonstrates how they plan a week of content, implement changes before publishing, and use results to inform future actions.

1. Copy the template and set the campaign goal

Open the template page, select Use template, and sign up to begin. Name the project clearly for your team, and document the campaign objectives before adding posts to the calendar.

Maya names the campaign “Product launch” and sets a goal of 100 visits to the launch page during launch week. She’ll use tagged links in the social posts and check visits in web analytics. Recording that goal gives Leo and Priya context for the assets they create and review.

For teams receiving lots of content requests, AI Studio can help check whether a brief has the information needed to start work. You could build a workflow that checks for the channel, objective, asset link, and reviewer, then asks for missing details or sends the request to the right person. COS uses AI Studio to check incoming briefs with project-manager oversight. The company reports a 90% reduction in campaign setup time across its broader AI workflow. A person still reviews the request and approves the final content.

2. Add posts and publishing slots

Create a separate task for each post, specifying its channel, format, copy, and images or video. Maya plans a mix of teasers, launch announcements, and follow-up content to provide varied reasons for the audience to visit the launch page.

This sample social media calendar outlines the team’s plan as of Monday’s review.

Copy the blank version below to plan your social media marketing schedule. Add a row for each post and allocate time for revisions between the review deadline and publishing slot.

Include the remaining details in each post’s task to ensure contributors have all necessary information:

• Campaign and goal: The campaign name and what the post should help achieve.

• People: The post owner, reviewer, and publisher.

• Content: The caption, asset links, destination URL, hashtags, and mentions.

• Results: The live-post link, metric, data source, review date, and next action.

Set each post task’s due date to its planned publishing day to display it in Calendar view. Record the publishing time and time zone within the task. Use status indicators such as Planned, In design, Needs revision, Approved, and Published to track progress, either in task details or a custom field.

3. Assign owners and production deadlines

Assign each post an owner responsible for overseeing it through publication. Maya owns the five post tasks, delegating a subtask for assets to Leo and a review subtask for Priya, each with a deadline before the scheduled publishing date.

Maintain copy, asset links, and feedback within the post task. When Leo uploads a design, he notifies Priya that it is ready for review. If Priya requests changes, she documents them next to the asset and assigns the next step. This process lets the team keep working without waiting for meetings or searching through separate conversations.

In Asana’s Remote Teams Survey, 55% of users of work management software reported increased productivity while working remotely, compared to 35% of those who did not. Document decisions and next steps within the task so colleagues have the context they need to respond when available.

4. Review and revise before approval

Agree on review criteria before approving a post. Priya checks that the copy supports the campaign goal, the asset fits the channel, and the link reaches the launch page.

On Monday, she spots a missing launch link in Carousel v2, comments on the change, and keeps the status at “Needs revision.” Leo uploads Carousel v3 by 13:00 so Priya can review it by 15:00. Once she approves it, Maya marks the post “Approved,” keeping the final copy, asset, and approval together for publishing.

Start with comments and review subtasks, then add built-in Approvals and Rules as needed.

If the review runs late, Maya moves the publishing slot and tells contributors. When rescheduling in Calendar view, update the publishing time and any affected production or review deadlines.

5. Hand approved posts off for publishing

Before scheduling a post in the publishing platform, Maya verifies the approved copy, final asset, channel, link, and time zone. Once the post is live, she adds the live-post link to the task and updates the status to “Published.”

If your team uses Hootsuite, the integration lets you to access Asana tasks in Hootsuite Plan and select content for publishing. Completing an Asana task or changing its date does not automatically publish a post; a team member must still schedule or publish the approved content.

6. Review results and plan the next posts

Choose someone to review performance and put the review date on the calendar. Agreeing on the goal, metric, and person responsible gives the team a shared basis for deciding what to change.

The following Monday, Maya checks tagged launch-page visits for the campaign. In this example, the posts brought in 80 visits against the 100-visit goal. She records the result and measurement period, then checks link clicks and landing-page behavior to investigate the shortfall.

For the next campaign, she could test a more specific call to action. Reviewing social media metrics helps the team decide what to repeat, improve, or change in the next week’s content.

How teams use Asana for social media planning

With Asana’s social media calendar template, you can plan upcoming posts and manage related work in one place. Benefits include visibility into scheduled content and support for contributors as they prepare, review, and deliver posts. The following examples illustrate how teams use Asana’s planning tools effectively.

CityFibre brings requests and approvals into one campaign

View planned campaigns alongside incoming requests to determine where new work fits and who should review it. CityFibre consolidates campaigns, social posts, ad-hoc requests, and press releases into a single social media calendar, with approval processes to ensure proper sign-offs before publishing. Keeping the request, owner, and review decision together helps your team identify which posts are ready and which require further attention.

Read CityFibre’s case study →

Montblanc connects social posts with the wider campaign

Align your social content with your marketing plan and share your calendar with stakeholders on related channels. Montblanc uses its communications calendar to coordinate monthly Instagram content, CRM newsletters, e-commerce activities, and external agencies. This shared view enables teams to plan campaign steps collaboratively. If a launch date changes, the social team can review teasers and announcements alongside other campaign activities.

Read Montblanc’s case study →

Discovery integrates its social calendar with production

A calendar is more useful when it reflects the current status of content. At Discovery Digital Studios, a publishing task appears in both the video production project and the Instagram content calendar. Updates, comments, and completion status stay in sync because it is the same task. Your team can adopt this approach to keep copy, assets, and feedback consolidated while providing relevant teams with visibility into the work that matters to them.

Read Discovery’s case study → 

The NCAA reuses production steps for social content

Once you establish a process for a recurring post format, save the steps so future posts follow the same preparation and review requirements. The NCAA uses task templates for social posts and infographics, subtasks to divide production work, and forms to collect content submissions. Repeating this structure helps contributors understand expectations and next steps, while allowing flexibility to adapt content for each campaign.

Read NCAA’s case study →

Integrations for Asana's social media calendar template

To maximize the benefits of our social media content calendar template, use the integrated features and apps that sync with Asana. These tools increase visibility for your social media team and minimize disruptions from switching between applications.

Integrated features

• Calendar View. View all upcoming and past work in a calendar format to track deadlines at a glance. Click any task to access custom fields, dependencies, subtasks, and additional details.

• Custom fields. Tag, sort, and filter work using custom fields for any information you need to track, such as status or platform. Share custom fields across tasks and projects to maintain consistency throughout your organization.

• Subtasks. Divide larger tasks into smaller components while maintaining their connection to the parent task. This is particularly useful when a post requires multiple contributors or approval steps before publication.

• Dependencies. Indicate when a task is dependent on another so your team knows when work is blocked and when to begin. For example, link a review task to the design work it requires, allowing the reviewer to see what must be completed first.

Select features that match your team’s needs and review your plan. The Personal plan supports two users; larger teams require a paid plan. Custom fields, rules, and dependencies are available with Starter or higher, while built-in Approvals and proofing require Advanced or higher. AI Studio is included in paid plans, subject to admin enablement and usage limits.

Recommended apps

• Figma. Teams use Figma to create user flows, wireframes, UI mocks, prototypes, and more. You can now embed these designs in Asana, allowing your team to reference the latest design work alongside related project documents. Unlike screenshots, live embeds update in real time to reflect changes, eliminating the need to locate and update files manually.

• HubSpot. Automatically create Asana tasks using HubSpot Workflows. Leverage customer data in HubSpot CRM to automate processes. For example, use the integration to convert a campaign follow-up into an Asana task and assign it to the appropriate team member.

• Hootsuite. Access Asana tasks within Hootsuite Plan and select approved content when ready to schedule. Your team can prepare and review posts in Asana, then manage publishing through Hootsuite.

Get started with your social media calendar

A well-organized social media calendar helps your team stay on track, collaborate efficiently, and ensure every post supports your broader marketing goals. Plan ahead, monitor performance, and adjust your strategy based on real data, rather than relying on last-minute ideas.

FAQs about social media calendar templates