Asana Named as a Leader in the 2018 Collaborative Work Management Tools for The Enterprise Report By Independent Research Firm

Independent Research Firm Cites Asana as a Leader that Stands Out with its Intuitive Workspace to Drive Productive Collaboration

October 24, 2018 – San Francisco, CA – Today Asana announced that they have been cited as a Leader in The Forrester Wave™: Collaborative Work Management Tools for The Enterprise, Q4 2018 report. Forrester Research, Inc. invited 10 companies to participate in its 2018 Forrester Wave™, and evaluated vendors against 34 criteria, which were grouped into three high-level buckets: current offering, strategy and market presence. Asana received the highest score possible of 5.0 in 14 criteria, including customer satisfaction, pace of innovation and cost.

“We’re honored to be recognized by Forrester as a leader in collaborative work management,” said Chris Farinacci, chief operating officer at Asana. “Since our founding, Asana has been focused on eliminating the chaos of work about work and driving clarity of plan, purpose and responsibility for teams and whole organizations. We believe the business imperative for work management is now global, and we’re dedicated to delivering on our vision to help teams work together effortlessly so they can thrive in today’s competitive market.” 

In the report, Margo Visitacion of Forrester Research, Inc. writes, “Market differentiation demands increased speed to market, but maintaining that velocity while balancing complex business processes highlights the need to access critical data at the team level to make time-sensitive decisions.” However, 21% of global information workers say their work gets interrupted at least weekly because they can’t find or access the appropriate information to do their job according to Forrester Analytics Global Business Technographics® Workforce Benchmark Survey, 2017. 

In its Vendor Profile, the report states that Asana “seeks to optimize worker productivity by delivering capabilities that employ machine learning and the graph workspace to enable searches, filters, and algorithms to optimize prioritization of project and personal tasks. Mobile capabilities support seamless experience transition from online to device. Asana’s expanding partnerships and marketplace make it a good choice for organizations that want to marry data transparency with empowering their teams to find the best way to collaborate.”

Asana helps teams of all sizes move faster by ensuring everyone has clarity about their objectives and the plan, process and individual responsibilities needed to achieve them. With Asana, people spend less time coordinating work and more time on the work that matters.

Asana will be hosting a webinar on November 7, 2018 featuring insights from guest speaker Margo Visitacion, vice president and principal analyst, Forrester, Sony Music and Overstock.com about how to implement collaborative work management successfully to move faster and adapt to change.

About Asana

Asana helps teams organize and manage all of their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 50,000 paying organizations and millions of users across 195 countries. Customers such as AB-InBev, Airbnb, Disney, KLM Air France, NASA, Overstock.com, Uber, Viessmann Group, Vox Media, and Zalando rely on Asana to manage everything from company objectives to digital transformation to product launches and to marketing campaigns.

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