The Campaign Coordinator AI Teammate creates timelines, briefs, and workstreams
Agentic workflows automatically monitor cross-channel readiness
Launch smarter with all your team’s historical context preserved
Agents purpose-built for marketing, running inside your workflows and getting smarter over time.
Every new campaign at COS required up to 14 hours of manual setup built from scratch. By agentifying intake and project generation in Asana, they eliminated 90% of campaign setup time and doubled their asset output, delivering twice the campaigns with the same team every season.
See how leading marketing teams are launching faster with Asana.
Asana is the operating system for human-agent marketing teams, purpose-built for the pace, volume, and cross-functional complexity of enterprise marketing. Unlike point solutions that manage tasks or content in isolation, Asana connects work across campaigns, creative production, content pipelines, and launches, giving agents the shared context they need to act alongside your people. The result is a marketing infrastructure that compounds intelligence over time.
Asana gives marketing teams a single, structured plan for every campaign from brief to launch. AI Teammates structure timelines, route creative approvals, and monitor cross-channel readiness automatically, so campaigns don’t stall at the handoffs between brief, creative, legal, and launch. Indeed reclaimed over 1,400 hours of senior-level creative time annually by agentifying intake and reporting in Asana, without adding headcount.
Asana’s AI Teammates are purpose-built agents that work inside your existing marketing workflows. The Campaign Coordinator manages briefs, timelines, and status across every channel. The Creative Ops Manager centralizes feedback and tracks every asset to delivery. The Launch Coordinator maps dependencies and flags risks before they move your date. Beyond the out-of-the-box teammates, marketing teams can configure and build their own AI-powered workflows tailored to the campaigns, channels, and approval processes unique to their business. Every workflow gets smarter over time as your AI Teammates learn from the context already living in Asana.
Asana connects natively with Slack, Microsoft Teams, Google Workspace, Salesforce, HubSpot, and hundreds more. Rather than replacing the tools your marketing teams rely on, Asana is the operating system, so every brief, feedback loop, and campaign decision is captured in one place and the full picture of work is always within reach.
Yes. Asana is built for enterprise scale, with SOC 2 Type II certification, GDPR compliance, granular permission controls, and audit-ready governance built in. Every AI action in Asana runs within your defined access policies, so marketing teams get the speed of agentic workflows without sacrificing the oversight your legal, compliance, and brand teams require.
The only platform that can support your company at any scale.