[Teams] Product Managers (Hero)
PRODUCT AND PRODUCT MANAGEMENT TEAMS

Launch better products—faster

Asana simplifies your product development process and helps you speed up your time to market.

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Trusted by more than a million teams

Why Asana?

Asana speeds up business processes, according to IDC.¹

[Teams] 54% Marketing (stat)

faster to complete business processes

[Teams] 41% Marketing (stat)

more projects delivered on time

[Team] 72% Marketing (stat)

improvement in employee satisfaction

Make your way to market

Easily manage all stages of product development and launch faster.

Keep product development on track
Keep product development on track

Organize initiatives by priority, so you can be sure you’re focusing on the most high-impact work.

Keep track of moving pieces
Image showing how you can use Asana to track initiatives across portfolios
Centralize launch information

Monitor project status, send updates, and understand next steps.

Get a bird’s-eye view of work
Image showing how product managers can use Asana to track critical path
Proactively track at-risk work

Visualize your project’s critical path, identify launch blockers before they happen, and get work back on track.

Spot launch blockers
Move faster with automation
Move faster with automation

Automatically adjust due dates, hand off work, notify stakeholders, and more—so you can focus on the work that drives outcomes.

Take advantage of automation
Tie your product roadmap to your strategy

Deliver on your company’s larger goals by connecting individual responsibilities to top business priorities.

See how work is connected
Say hello to centralized sprints

Say hello to centralized sprints

Use real-time insights to monitor your team’s capacity and make smart decisions. Plus, give your team visibility into key deadlines and track the status of deliverables.

Make (customer) magic happen

Meet all your clients’ needs, from shipping on time to collecting feedback to making product improvements.

Build a better production process

Build a better production process

Reduce launch delays, cut down on production time, and meet customer demand with standardized processes.

Give customers what they want

Give customers what they want

Easily collect and manage feedback with ticketing system integrations—then turn that feedback into action.

Squash bugs and roll out improvements

Squash bugs and roll out improvements

Coordinate across technical teams to quickly report, track, and triage product bugs.

Asana moves us from discussing what needs to be done to doing it. We know what actions to take, when, where, and by whom.
—Mauro PortelaManaging Director of Global One Danone Business Services MDM Operations, Danone
Ready case study
Asana has enabled us to successfully scale our development department to five times its original size while also keeping everyone aligned on the product roadmap and company strategy.
-Jes Tækker Stemann BrinchCEO & Founder, Zenegy
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Thanks to Asana, the product team has gone from five meetings a week to one!
-Anthony (Thong) DoProduct Manager, Holistics Software
Danone

Connect to the tools that matter

Solve the problem of too many tools. Keep launch assets together, smooth handoffs between teams, and automate operational tasks with integrations tailored to how you work. Asana integrates with 260+ apps so teams can do their best work in one place.

Explore all apps
Recognized as a leader by experts

Recognized as a leader by experts

Frequently asked questions

Can I get started with Asana for free?

Try Asana for free for 30 days, no credit card required. Get started with a free Business trial, then follow the on-screen instructions to log in.

What Asana features are most useful for product teams?

Asana’s features are designed to help you streamline your product development processes, so you can launch faster. Features that support product teams include: 

  • Workload lets you see what your team is working on and monitor team capacity, so you can make informed decisions when allocating resources for sprints. 

  • Custom fields help you track key development and launch information, like the priority of different  launches, where deliverables are in the development process, and the status of key tasks. 

  • Forms let you capture important information like launch ideas and customer feedback.

  • Automation allows you to focus on high-impact work by automating administrative and operational tasks. 

  • Integrations let you connect with tools that are already part of your development and launch workflows, like Zendesk, Slack, and Google Workspace, so teams can work together in one place. 

Can I track customer feedback with Asana?

Collecting and acting on customer feedback is easy with Asana. Take advantage of best-in-class ticketing integrations like Freshdesk, Zendesk, and Intercom to collect, manage, and prioritize what customers want.

How does Asana help streamline our bug tracking process?

Asana helps you track and triage product bugs, so you can address bugs quickly and maintain product quality. Take advantage of integrations that simplify communication between technical and business teams, like Jira Cloud, Jira Server, ServiceNow, and PagerDuty. You can also get started with our bug tracking template and make reporting bugs easier with a bug tracking form.

How can I get started using Asana for my product development and launch processes?

Quickly get started using Asana’s pre-made templates for product teams. First, try standardizing your development process with our product development template. Then, keep track of high-level launch plans with our product roadmap template or drill-down into a specific launch with our product launch template.

What third party integrations are available to support product development and launch?

Asana integrates with over 200 apps, bringing your important tools into one centralized system of work. Check out our integrations with tools like streamline customer feedback ticketing and bug tracking, like Zendesk, Intercom, and ServiceNow. Or, bring all your communication under one tool with integrations like Slack, Google Workspace, and Microsoft Office 365.

Bring products to market faster with Asana

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  1. IDC White Paper, Sponsored by Asana, The Business Value of the Asana Platform, Doc. #US50642023, June 2023

  2. For more info on our G2 review

  3. For more info on our 2023 Gartner Peer Insights Customers' Choice recognition for Collaborative Work Management

  4. For more info on The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report