Sales Manager, New Business

At Asana, our sales team is on a mission to build long-term, profitable customer relationships by helping teams do their best work. We do this through a land-and-expand, bottom-up enterprise model—starting with small, successful teams and partnering with them as they grow into larger, strategic customers.

As a New Business Manager for EMEA, you’ll lead a high-impact team at a critical moment in the customer journey. Your team engages prospects and early-stage customers at scale, driving adoption, engagement, and expansion while laying the foundation for long-term success with Asana.

This is a hands-on leadership role for someone who loves building teams, coaching talent, and scaling smart, repeatable sales motions in a fast-moving environment.

This role is based in our Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll do:

• Lead, coach, and inspire a team of 6–10 New Business Account Executives to consistently achieve and exceed quota
• Provide hands-on coaching, deal support, and feedback to accelerate the development of junior sales talent
• Foster a culture of collaboration, accountability, and continuous improvement
• Streamline and operationalize sales processes to improve efficiency, productivity, and scalability
• Implement best practices and tools across the sales motion, leveraging platforms such as Salesforce, Clari, Outreach, and Pocus
• Build and evolve processes that support future growth and scale
• Lead strategic planning for your team, including territory design, deal strategy, and enablement
• Run forecasting calls and deal reviews, delivering accurate monthly and quarterly forecasts
• Identify risks and opportunities early and adjust strategy to hit business goals
• Partner closely with SDRs, Sales Programs, Solutions Consulting, and other cross-functional teams to deliver a seamless customer experience
• Help identify and overcome technical, educational, and competitive obstacles to growth

About you:

• You’re a sales leader who thrives in ambiguity, loves coaching, and is excited by the challenge of building scalable sales motions.
• 2+ years of experience leading Account Executives in a quota-carrying sales environment
• A strong track record as an individual contributor, consistently achieving or exceeding quota
• Experience leading fast-paced teams in dynamic, evolving environments
• Strong business acumen, sound judgment, and a bias for action
• A passion for coaching, developing world-class talent, and staying close to the customer
• Creative problem-solving skills and a willingness to challenge the status quo
• Experience building pipeline through effective prospecting strategies
• Familiarity selling to Marketing, Sales, Operations, HR, and IT/Collaboration teams
• Experience in Product-Led Growth and/or Sales-Assisted business models
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer:

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between €99,000.00-€112,750.00. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

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