In 2013, a young woman named Nour and her family left their home and extended family in Syria to find refuge—and a better life—in Utah. They didn’t speak English or have any money. With the help of United Way of Salt Lake (UWSL), Nour enrolled in a UWSL community school, learned English, and got paired up with a mentor to guide her through her high school experience. In 2018 she graduated high school and is now saving for college and volunteering for UWSL.
“If you want to go fast, go alone. If you want to go far, go together” is emblazoned on the United Way of Salt Lake’s website as a reminder that through partners and community, they can help thousands of people like Nour in their area. By working with partners and volunteers to improve educational opportunities and life outcomes for those in need, UWSL helps hundreds of thousands of people like Nour achieve new educational heights.
Bill Crim, the organization’s CEO, looks at high-level metrics like their donor base and company culture, while members of his team—Katy Shoemaker, Grants Manager, Amy Ahrens Terpstra, VP of Collective Impact Partnerships, Luis Miranda, Director of Capacity Building, and Courtney Dean, Volunteer Engagement Manager— manage programs across the organization.
As UWSL’s team has grown over the past few years, they’ve also expanded the scope of their work. They have taken on more volunteers, hosted more events, brought on more partners, and built programs for mentorship and community in the Salt Lake area. All of this added work—and added team members—led to a sense of chaos among employees as well as what Bill calls “email overwhelm.” Work across the organization was siloed and scattered, leading to a lack of visibility into what employees were doing and making knowledge sharing difficult. Bill recognized that this was a suboptimal way of working to achieve their goals, so he set out to find a way for the organization to work more effectively.
Obsessed with finding a better way to work, Bill began searching for a work management solution. He came across Asana and tested it out with his assistant, then with a larger team. Finally, he selected Asana because it was the best solution that met his criteria:
Once he had tested it with a team, UWSL started to roll Asana out organization-wide. They identified power users to lead trainings, aiming to have a champion within each team. To help new hires get moving faster, they also built Asana training into their onboarding process and leaned on Asana’s Customer Success team to run some trainings.
“With Asana, our whole organization is so collaborative. It’s broken down silos between teams and projects, helping people realize where they fit into the larger scope.” –Katy Shoemaker, Grant Manager
The UWSL team has seen numerous benefits since rolling out Asana across the organization, including responding to more grant proposals and shaving time off of routine tasks. Here’s how:
“With Asana, we can submit 25% more grant applications each year and are able to apply for larger grants that impact the work we do in a more meaningful way.” –Katy Shoemaker, Grant Manager
“I love the clarity of expectation that Asana brings to the work we do. It makes us better communicators about how we drive work forward.” –Amy Ahrens Terpstra, Vice President of Collective Impact Partnerships
UWSL is always evolving to increase their impact and reach, constantly looking for new ways to create more meaningful partnerships and change their community for the better. At the core of what they do lies an engaged team and steady stream of funding for successful initiatives. Without these two elements, their work would be impossible. For UWSL, Asana plays a crucial role in keeping employees engaged, making responsibilities clear, enabling them to pursue greater funding opportunities—and ultimately helping them take their community to greater educational heights.
“In complex organizations, you need some way to keep everybody on the same page. When you let silos develop because there’s no organization-wide view into what’s going on—that’s the worst possible way of working. Asana gives us a single platform across every team to share work, to communicate, and to follow up with each other.” –Bill Crim, CEO
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When Air France and KLM merged in 2004, they became the largest airline in Europe. They now house some of their operations under one roof, such as their joint financial services center is located in Budapest. Asana helps the Business Development team at the FSSC execute projects that improve the efficiency of Air France KLM’s financial services center year-on-year.
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