Listening to feedback is one of the most valuable ways you can connect with your customers. But when it comes in across different channels, it can be hard to make sense of it all.
Instead, a template can help product and research teams track feedback in one place. When teams can sort it by theme, sentiment, product/feature, priority, etc. they can understand prioritize what customers want and need most. Try this feedback template and keep these tips in mind:
- Collect the same details every time. Trying to understand feedback trends and themes is difficult if you don’t have the same information for every piece of feedback. Use custom fields or a form to ensure you’re tracking the same information on each piece of feedback.
- Connect tools to send feedback to one place. Whether your customer sends an email or fills out a form, make sure you can connect it to your project management tool, like Asana, so it all lands in the same place.
- Quickly turn ideas into action. Your customers are always spotting bugs and coming up with helpful ideas, so why not turn them into action? Turn feedback into assigned tasks for your team to tackle.
- Show “must-do’s” vs. “to-do’s.” While it’s important to acknowledge all feedback, product teams need to prioritize which feedback will make it on the roadmap. Use custom fields to show feedback priority.