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Business strategy

Business strategy resources

Craft your business strategy, improve operational processes, and do more of the work you love. Get resources to plan and execute your business with Asana.

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All business strategy resources

What is demand management? And do you need it?

5 tips to set great company values that reflect your culture

Cost variance formula: Keeping projects on a budget

15 must-know strategic planning models and frameworks

How to write an inspiring value proposition

Brand messaging 101: The ultimate guide

6 essential steps for a successful change management process

Marketers are AI skeptics. Here’s how to fix that.

Create a sales forecast template in 5 simple steps

What is Asana’s Work Graph®?

5 steps to set your marketing plan up for success

9 steps to craft a successful go-to-market (GTM) strategy

How to create a winning marketing plan (with examples)

Stride client account management template

Annual planning template

Your AI blueprint: How to build a transformational strategy from the ground up

Contingency plan template

Customer feedback template

The ultimate guide to program management

Creative strategy: 6 steps to make yours stellar

Requirements traceability matrix template

4 types of concept maps (with free templates)

6 tips to build a strong organizational culture

Program roadmap template

Crisis management plan template

How to use benchmarking to set your standards for success

PEST analysis template

Everything you need to know about requirements management

Product development template

SIPOC diagram template

Business plan template

Sales plan template

Explore resource hubs

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Collaboration

Collaboration is the cornerstone of great teamwork. Get resources on how to unlock collaboration and empower team members to work together effortlessly.

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Project planning

Track your work—and get results. With project planning, organize and track everything to set each project up for success. Then, move work across the finish line and hit your deadlines.

Business strategy

Productivity

Goals

Hybrid and remote work

Work Innovation Lab

Anatomy of Work Collection

Agile project management

Industry insights