Launching a new product is no small feat. Before anything makes its way into the world, there’s weeks (if not months) of cross-functional project management to tackle. But just because launches are complex doesn't mean they have to feel chaotic. That's where this product launch planning guide can help.
What’s in this ebook?
Get tips from a seasoned product management expert.
Create a product launch roadmap
Successful product launches require strong cross-functional coordination between your product team and stakeholders like sales teams, marketing teams, and customer support. To keep everyone on the same page, you need an overarching launch timeline to track upcoming new product launches, key milestones, and the current launch stage of each new feature.
Streamline your product launch workflow
With so many moving pieces to manage, it can be hard to organize all the pre-launch and post-launch activities you need to complete. Team members need to consider messaging, digital marketing strategy, product development, customer feedback, and many other details in order to successfully release a great product.
Don’t get lost in the weeds—instead, learn best practices to track key information and keep your product launch strategy organized.
Keep stakeholders in the loop
Instead of getting bogged down with check-ins, plan regular asynchronous status updates to let other teams know what you’re currently working on. Benchmark your progress with key performance indicators (KPIs) and show other teams how close you are to reaching your end goal on launch day.
