The 12 best AI tools for business

Although 38% of employed adults report using chatbots for work tasks, most teams don’t need ten or more AI subscriptions. They need one AI work assistant that handles writing and analysis, plus a few specialists for the work that eats the most time. Whether your tools produce content, keep projects on track, move data between apps, or capture meeting notes, your AI tech stack should be built specifically for you.

Use this guide to build a stack of the best AI tools for business that fit your team. We grouped each by the job they do best, then compared what they do, where they fall short, what they cost, and how they connect to the tools you already use.

The 12 best AI tools for business at a glance

Here’s how all 12 AI business tools compare. This isn’t a ranked list, so judge each tool against your own needs and the products your team already uses.

What makes an AI tool good for business

Good AI business tools save your team time on jobs they regularly do without creating something new for you to manage. The tools we chose fit into commonly used apps, protect company data, offer transparent pricing, and simplify projects.

How we chose these tools

Every tool on this list meets four criteria:

• They’re used by real businesses, verified through reviews.

• AI is central to the product and not an add-on.

• They cover jobs many businesses do.

• They publish their pricing or a clear path to a quote.

We sorted each tool into five categories by use case: work management, general assistants, content and marketing, automation, and meetings. Each tool is also compared on its strengths and weaknesses, how its AI works, costs and AI inclusion, and who it's best for. Factual claims come from each vendor’s own documentation and pricing pages, and from public reviews.

Asana wrote this roundup and is one of the tools included in our list. We placed Asana in the work management category and held it to the same criteria as every other tool.

What each tool’s AI does, and whether you pay extra

Some tools are the AI, while others add AI to an already established product. The details of what’s offered, like whether the AI is included, an add-on, or usage-based, varies by vendor.

Asana

Best for AI-assisted work management across a team 

Your team and AI work from the same plan in Asana. With built-in AI features, like prebuilt AI Teammates that execute work, your team doesn’t have to leave their workspace to do work that matters. With AI Studio, anyone on your team can build no-code workflows with AI steps built in. And your AI chief of staff, Asana Dash, summarizes your meetings and tasks, then routes work to the right Teammate.

Where it's strong: The AI acts on structured work with extensive admin and security controls, making it a good fit for cross-team coordination. 

Where it falls short: Asana isn’t a general-purpose chatbot, and you get the most value when your team runs its work in Asana.

G2 Rating: 4.4 | 14,048 reviews

Best for: AI-assisted work and AI project management across a team

Choose something else if: You need a general assistant, like ChatGPT or Claude, for writing and research or you’re a solo user who only needs notes.

Pricing: 

• Starter: $10.99/user/mo. annual ($13.49 monthly)

• Advanced: $24.99/user/mo. annual ($30.49 monthly)

• Enterprise: Custom pricing/organization

How is AI Billed: 

• Included, metered.

• Asana AI is built into the platform.

• AI Teammates, Asana Dash, and AI Studio come with every paid plan.

• Each paid plan includes five AI requests per user per month, up to 50 per account on Starter and Advanced plans or 250 on Enterprise. AI Studio includes 50,000 credits a month on Starter, 75,000 on Advanced, and 200,000 on Enterprise. Extra requests cost $0.50 each prepaid or $0.60 pay-as-you-go plus a $5.99/user/mo. (billed annually) fee.

Evidence: Vendor documentation (Asana AI), published pricing (Asana pricing), and third-party reviews (G2); checked November 2026.

Notion AI

Best for docs-first teams that want AI in their wiki 

Notion AI is the sidekick that lives inside Notion wikis and databases. It’s useful for teams whose knowledge already lives in the platform, and it can answer questions about your workspace, write and summarize pages, autofill database fields, translate, and take meeting notes.

Where it's strong: It’s a flexible AI on top of a customizable docs-and-wiki workspace.

Where it falls short: Its project tracking is lighter than a dedicated work management platform, and its full AI abilities are only included in Business plans.

G2 Rating: 4.6 | 13,885 reviews

Best for: Docs-first teams that want AI in their knowledge base.

Choose something else if: You need structured coordination across teams, with workload and goals in Asana, or you want a stand-alone assistant like Claude.

Pricing: 

• Free: $0/user/mo. annual (only includes a Notion AI trial)

• Plus: $10/user/mo. annual ($12 monthly, and only includes a Notion AI trial)

• Business: $20/user/mo. annual ($24 monthly)

• Enterprise: Custom pricing

How is AI Billed: 

• Included, gated.

• Notion AI is only included on Business and Enterprise plans.

Evidence: Vendor documentation (Notion AI support), published pricing (Notion pricing), and third-party reviews (G2); checked November 2026.

ChatGPT

Best for all-around writing, research, analysis 

Released in 2022, ChatGPT is OpenAI’s general-purpose assistant. For many teams, it’s the first AI tool their business adopts. Its AI business agent carries out multi-step tasks, and you can use its chat feature to research, draft, and analyze copy. And it has a vast connection library, including an integration with Asana.

Where it's strong: Its range, as one tool covers drafting, brainstorming, analysis, and research, and connectors reach other apps.

Where it falls short: It doesn’t know your company’s context by default, and getting reliable results takes setup and good prompts.

G2 Rating: 4.6 | 3,118 reviews

Best for: Teams that want one flexible assistant for a wide range of daily work.

Choose something else if: You want AI built into a suite you already use, like Asana.

Pricing: 

• Business standard seat: $20/mo. annual ($25 monthly)

• Business premium seat: $100/mo. annual ($125 monthly)

• Enterprise: Custom pricing

How is AI Billed: 

• Included.

• The AI tool is the product.

• Usage limits vary by plan.

Evidence: Third-party documentation (IBM), published pricing (ChatGPT pricing), and third-party reviews (G2); checked November 2026.

Claude

Best for long documents and coding 

Known for careful writing and reasoning across long material, Claude is Anthropic’s AI assistant. While its general-purpose features act across contracts, research, data banks, conversations, and other materials, paid plans also include Claude Code for software work and Cowork for multi-step tasks. Claude also integrates with a library of connectors, including an Asana and Claude integration to help you get work done faster.

Where it's strong: It excels at long-context analysis and nuanced writing.

Where it falls short: Claude needs connectors and additional setup to work with your company’s data.

G2 Rating: 4.6 | 515 reviews

Best for: Teams with a lot of analysis and writing work.

Choose something else if: You want AI built into Google Workspace or Microsoft 365, or web research with citations, like Perplexity.

Pricing: 

• Team standard seat: $20/mo. annual ($25 monthly)

• Team premium seat: $100/mo. annual ($125 monthly)

• Enterprise: $20/user/mo. annual, with a 20-seat minimum and usage at API rates.

How is AI Billed: 

• Included.

• The AI tool is the product.

Evidence: Vendor documentation (Claude overview), published pricing (Claude pricing), and third-party reviews (G2); checked November 2026.

Gemini

Best for teams already in Google Workspace 

From Gmail to Drive and all the Workspace apps in-between, Gemini is Google’s built-in AI. While it works alongside your teams in a variety of apps, it’s also available as a stand-alone app and as an AI connector in Asana. Plus, Google bundles Gemini into Workspace business plans, so you may already be paying for it.

Where it's strong: Gemini is native to Google Workspace, and it can work with multiple types of inputs (like videos and images) in the same request.

Where it falls short: It’s less useful outside the Google ecosystem.

G2 Rating: 4.4 | 638 reviews

Best for: Workspace-standardized teams that want AI in the apps they use every day.

Choose something else if: Your team doesn’t run on Google Workspace, or you want a stand-alone assistant that isn’t tied to one suite, like ChatGPT or Jasper.

Pricing: 

• Business edition: $21/user/mo.

• Standard / Plus edition: $30/user/mo.

• A developer-ready Gemini platform is priced separately by usage.

How is AI Billed: 

• Included, metered.

• The Gemini AI agent can be added to a Workspace account.

Evidence: Vendor documentation (Gemini), published pricing (Gemini pricing), and third-party reviews (G2); checked November 2026.

Microsoft Copilot

Best for teams in Microsoft 365 

Microsoft Copilot brings AI into Word, Excel, PowerPoint, Outlook, and Teams. Since it’s built into Microsoft 365, it can reference your own files, bringing real-time data into your projects and decisions. Copilot also helps with meeting recaps and email summaries, and organizations on the enterprise license get access to Copilot Studio for building their own semi- and autonomous agents.

Where it's strong: It has a deep, native integration in Microsoft 365.

Where it falls short: The full Copilot is a paid add-on on top of a Microsoft 365 license.

G2 Rating: 4.4 | 442 reviews

Best for: Microsoft 365 organizations that want AI where their work is.

Choose something else if: You’re not primarily a Microsoft 365 organization.

Pricing: 

• Microsoft 365 Business Standard with Copilot (no Teams): $20.30/user/mo. annual ($24.36 monthly)

• Microsoft 365 Business Premium with Copilot (no Teams): $28.80/user/mo. annual ($34.56 monthly)

• Microsoft 365 Business Standard with Copilot: $23.50/user/mo. annual ($28.20 monthly)

• Microsoft 365 Business Premium with Copilot: $32/user/mo. annual ($38.40 monthly)

• Microsoft 365 Copilot Business: $21/user/mo. annual ($25.20 monthly)

• Microsoft 365 Copilot (add-on): $30/user/mo. annual

• Copilot Studio: $200 license (per pack and per month for 25,000 Copilot Credits) with additional pre-purchase and pay-as-you-go plans available

How is AI Billed: 

• Add-on.

• Copilot can be added to Microsoft 365 subscriptions.

• Consumption-based message packs are available for Copilot Studio.

Evidence: Vendor documentation (Copilot overview), published pricing (Microsoft Copilot pricing; Copilot Studio pricing), and third-party reviews (G2); checked November 2026.

Perplexity

Best for research with cited sources 

Run your research in Perplexity, an AI answer engine built for deep fact-finding. After searching the web, it responds and cites its sources, allowing you to check each claim before believing it. Premium data sources, like PitchBook and Statista, are accessible with higher tiers, and added security features like admin controls are also available.

Where it's strong: Perplexity is best for fast research with citations you can verify.

Where it falls short: It’s not built for producing long documents or acting in your apps.

G2 Rating: 4.4| 363 reviews

Best for: Market research and competitive scans.

Choose something else if: You mostly need drafting and analysis from an AI assistant like ChatGPT or Claude, or you need AI inside your office suite.

Pricing: 

• Enterprise Pro: $34/user/mo. annual

• Enterprise Max: $271/user/mo. annual

• Additional security and governance features are available for a separate price.

How is AI Billed: 

• Included.

• Perplexity itself is the AI product.

Evidence: Vendor documentation (Perplexity overview; Perplexity support), published pricing (Perplexity pricing), and third-party reviews (G2); checked November 2026.

Jasper

Best for on-brand marketing content at scale 

Often considered one of the best generative AI tools for business teams that publish at volume, Jasper is built for content production. With Brand Voice, you teach the platform how your company sounds, and Knowledge Assets give it your product details and messaging. Prebuilt templates and an editing tool help you build content that sounds like your brand.

Where it's strong: Jasper produces on-brand marketing content at volume.

Where it falls short: There’s no free plan, and the Pro plan is a single seat.

G2 Rating: 4.7 | 1,319 reviews

Best for: Creating brand-consistent content.

Choose something else if: You need general writing help or occasional content from a tool like Claude.

Pricing: 

• Pro: $59/user/mo. annual ($69 monthly)

• Business: Custom pricing

How is AI Billed: 

• Included.

• Users can access agents, a no-code builder, Jasper Grid, and unlimited IQ customizations.

Evidence: Vendor documentation (Jasper), published pricing (Jasper pricing), and third-party reviews (G2); checked November 2026.

Canva (Magic Studio)

Best for visual content for people who aren’t designers 

Canva turns your general workers into designers with Magic Studio. With AI features that span across the design editor, Sheets, Code, and Video, you can build visual campaigns across a variety of channels. And with brand kits, you can keep your colors and fonts consistent across projects, no matter who jumps in to resize an image or build a design from Canva’s template library.

Where it's strong: Canva helps teams create fast, polished visuals from a huge template library.

Where it falls short: AI use is capped by monthly credits, and any collaboration moves you to per-person Business pricing.

G2 Rating: 4.7 | 7,764 reviews

Best for: Teams without a designer that need a steady stream of visual content.

Choose something else if: You need professional design depth or you mostly produce written content.

Pricing: 

• Free: $0/mo.

• Pro: $144/user annual ($18 monthly)

• Business: $250/user annual ($25 monthly)

• Enterprise: Custom pricing

How is AI Billed: 

• Included, metered.

• Canva AI 2.0 and Canva AI connectors are included with Business and Enterprise plans.

Evidence: Vendor documentation (Magic Studio), published pricing (Canva pricing), and third-party reviews (G2); checked November 2026.

Grammarly

Best for business writing in any app 

Grammarly is an AI writing assistant that works wherever your team writes. Across emails and chats to your browser and documents, Grammarly moves beyond grammar and spelling to offer tone adjustments or generate drafts from a single prompt. Pro also includes plagiarism detection and custom brand tones, which help keep writing consistent across a company.

Where it's strong: It works almost everywhere people write.

Where it falls short: It focuses on editing and rewriting, not research or long-form generation.

G2 Rating: 4.7 | 14,086 reviews

Best for: Teams that want consistent, professional writing where they do their work.

Choose something else if: You need research or long-form drafting from AI assistants like ChatGPT or Claude.

Pricing: 

• Basic: $0/mo.

• Pro: $12/user/mo. annual

• Enterprise: Custom pricing

How is AI Billed: 

• Included.

• Basic and Pro plans include limited AI features.

Evidence: Vendor documentation (Grammarly overview; Grammarly support), published pricing (Grammarly pricing), and third-party reviews (G2); checked November 2026.

Zapier

Best for no-code automation across your apps 

Connect the apps your business uses and move work between them with Zapier, a no-code AI automation tool for business. With just a “Zap,” you can route new requests to the right person or create tasks based on a set of pre-built rules. AI by Zapier lets you set up automated workflows, and Copilot helps you build Zaps by describing what you want in plain language.

Where it's strong: Almost any app your team uses can join a workflow.

Where it falls short: Costs scale with task volume.

G2 Rating: 4.5 | 2,089 reviews

Best for: Teams that need to automate repetitive steps.

Choose something else if: You want automation that runs inside your project plan, which we recommend considering Asana as a main solution.

Pricing: 

• Free: $0/mo.

• Professional: $19.99/mo. annual ($29.99 monthly)

• Team: $69/mo. annual ($103.50 monthly)

• Enterprise: Custom pricing

• Agents are billed as add-ons with three tiers: Free at $0/mo., Pro at $33.33/mo. annual ($50 monthly), and Enterprise, which uses custom pricing.

• Chatbots are billed separately, and are available across four tiers: Free at $0/mo., Pro at $13.33/mo. annual ($20 monthly), Advanced at $66.67/mo. annual ($100 monthly), and Custom.

How is AI Billed: 

• Usage-based, plus add-ons.

• Agents and Chatbots are sold separately.

Evidence: Vendor documentation (Zapier), published pricing (Zapier pricing), and third-party reviews (G2); checked November 2026.

Fireflies.ai

Best for meeting notes and transcripts 

Fireflies.ai is an AI meeting assistant, joining your video calls automatically to act as your secretary by transcribing and recording your conversations. The tool then writes a summary, outlining key decisions and action items so you know exactly what your next step should be. And every meeting becomes a searchable record where your team can find what was said without rewatching recordings.

Where it's strong: It provides hands-off meeting capture and unlimited transcription.

Where it falls short: Fireflies.ai only helps on meetings, and storage is capped on some plans.

G2 Rating: 4.7 | 755 reviews

Best for: Teams that spend a lot of time in meetings and lose track of follow-ups.

Choose something else if: Your meetings are infrequent, or your video tool already includes AI notes.

Pricing: 

• Free: $0/mo.

• Pro: $10/user/mo. annual ($18 monthly)

• Business: $19/user/mo. annual ($29 monthly)

• Enterprise: $39/user/mo. (annual only)

How is AI Billed: 

• Included, metered.

• AI credits depend on the plan level.

Evidence: Vendor documentation (Fireflies.ai overview), published pricing (Fireflies.ai pricing), and third-party reviews (G2); checked November 2026.

How to choose the right AI tools for your business

The fastest way to narrow this list and build the best tech stack for your team is to start with the job, then check it against where your work already lives.

Start with the job you do most

Before you compare features, determine the work you want AI to take off your plate and how that work connects to your business goals.

Match the tool to your situation

Once you know which tools can resolve your bottlenecks, you can match them to your business’s most common scenarios. Most of these tools have free tiers, so these combinations also work as starter stacks of AI tools for small business teams.

Building your AI stack: where to start

There’s no one-size-fits-all or best AI tool for business. But the right setup is a small, deliberate stack, where one general assistant works alongside the specialists built for the jobs your team does the most. If coordinating work across people is one of those jobs, choose a work management platform with AI built in, so the AI works from the same plan your team does. Asana brings AI Teammates, AI Studio, and Asana Dash into the spaces your team uses regularly. Get started for free, or see how Asana AI works.

Frequently asked questions about AI tools for business