From complexity to clarity: KW Automotive accelerates global growth with Asana as the backbone of a made-to-order business

Highlights

Challenge

• Siloed teams and fragmented tools delayed projects, created chaos and hindered accountability.

• Employees “ran after information” across email, Teams and calls, taking time away from strategic work.

• Scaling “made-to-order” required precision and agility – something simply out of reach with legacy workflows alone.

Solution

• Asana became the single source of truth, uniting all global departments and projects.

• Centralized work management streamlined collaboration, as well as giving leadership visibility and empowering data-driven decisions.

• Asana implementation eliminated manual, repetitive work and enabled process standardization, all without sacrificing flexibility.

Outcome

• Transparency: Company-wide clarity on tasks, responsibilities and project priorities.

• Efficiency: Dramatic reduction in time spent on coordination, as employees now focus on innovation and core value creation.

• Flexibility: Asana enables KW to meet individualized customer needs without operational bottlenecks.

• Engagement: Internal teams are more intentional, motivated by a sense of purpose and ready for future growth.

The greatest advantage is having one software application where I can find all our work and information. I can see every team’s workload, determine who is responsible for what, and we can eliminate manual work with Asana's automation and AI. We’re more efficient and more motivated than ever.”

Asana for R&D and Manufacturing

Driving Precision and Global Growth in a Custom, Made-to-Order World

KW Automotive manufactures up to 500 different custom suspension kits every day, each involving up to 190,000 parts and 85 production steps.

Before Asana, a lack of transparency and sometimes sub-optimal communication left teams overwhelmed and, at times, slowed delivery to a crawl. Now, Asana drives collaboration between R&D, production and logistic teams, giving everyone real-time visibility on projects, bottlenecks and customer deadlines.

With Asana, leadership can prioritize across 250+ ongoing projects, reallocating resources efficiently and maintaining the quality that KW customers expect from a global leader.

Asana also enables KW’s global subsidiaries to work from a “single source of truth”, ensuring coordinated growth and standardization as the business expands.

High-level use case impact/outcome:

• Real-time project visibility was able to cut production delays.

• Cross-team coordination succeeded in breaking down silos between R&D, manufacturing and design.

• Prioritized project pipeline keeps teams focused and ready to pivot with customer needs.

If the operation is not precise, you will never get a precise product. Asana gives us the clarity to align our teams and deliver on our promise: Every kit, every time.”

Asana for Project Management and Organizational Agility

From Manual Processes to Automated Excellence: Standardizing the KW Way

As KW Automotive rapidly expanded, it faced ever-multiplying projects and a surge in complexity across departments, subsidiaries, and global teams. Information was scattered in emails, Teams, phone calls, and meetings. 

Consequently, employees were spending more time tracking down updates and responsibilities than focusing on strategic work.

Asana became the solution to these challenges, enabling the organization to bring all work, communication, and processes into a single, transparent system.

With Asana, KW Automotive redefined internal workflows, clarifying who is responsible for what, by when, and for every project. 

Rather than relying on undocumented, informal knowledge, processes are now systematically defined and documented inside Asana, accessible to every team member worldwide. 

Automation features, including AI-driven rules and workflows, drive efficiency by eliminating repetitive manual tasks, automating handoffs, and giving every employee clear visibility over their workload and progress.

Key benefits:

• Intentional Work and Greater Motivation: Teams are empowered to structure, visualize and optimize their work. Employees are now eager to dig into processes and define best practices.

• Smarter Coordination: Workflows are clearly mapped across teams and departments, so all contributors are working with the same data and objectives, which breaks down silos.

• Transparency and Accountability: Leadership and staff have real-time clarity over task status, project progress and responsibilities: accelerating execution and enabling tactical reallocations.

• Standardized and Scalable: Processes are scalable for growth, flexible to accommodate customization and continually optimized to support KW's culture of constant improvement.

• AI-powered Future: With all work centralized, Asana’s embedded AI and automation are leveraged as true teammates: summarizing status, triggering handoffs and enabling ever-smarter operations.

Asana is our database: Everything we do, all our work, is managed in Asana. With built-in automation and AI, we gain efficiency, eliminate manual work. Everyone stays aligned and motivated on our biggest goals.”

What's next for KW Automotive and Asana

With the core Asana processes now fully embedded, KW Automotive is rolling out Asana’s even more advanced AI-powered automation, expanding the platform across its subsidiaries worldwide and continuing the journey to eliminate internal email for good. 

The next phase will focus on leveraging data for smarter decision making, process innovation and delivering even greater value to customers. All within a single powerful system: Asana.