The greatest advantage is having one software application where I can find all our work and information. I can see every team’s workload, determine who is responsible for what, and we can eliminate manual work with Asana's automation and AI. We’re more efficient and more motivated than ever.

Mara Wohlfarth, Head of Organizational Development

Asana for R&D and Manufacturing

Driving Precision and Global Growth in a Custom, Made-to-Order World

KW Automotive manufactures up to 500 different custom suspension kits every day, each involving up to 190,000 parts and 85 production steps.

Before Asana, a lack of transparency and sometimes sub-optimal communication left teams overwhelmed and, at times, slowed delivery to a crawl. Now, Asana drives collaboration between R&D, production and logistic teams, giving everyone real-time visibility on projects, bottlenecks and customer deadlines.

With Asana, leadership can prioritize across 250+ ongoing projects, reallocating resources efficiently and maintaining the quality that KW customers expect from a global leader.

Asana also enables KW’s global subsidiaries to work from a “single source of truth”, ensuring coordinated growth and standardization as the business expands.

High-level use case impact/outcome:

• Real-time project visibility was able to cut production delays.

• Cross-team coordination succeeded in breaking down silos between R&D, manufacturing and design.

• Prioritized project pipeline keeps teams focused and ready to pivot with customer needs.

If the operation is not precise, you will never get a precise product. Asana gives us the clarity to align our teams and deliver on our promise: Every kit, every time.

Klaus Wohlfarth, Founder and Chief Executive Officer

Asana for Project Management and Organizational Agility

From Manual Processes to Automated Excellence: Standardizing the KW Way

As KW Automotive rapidly expanded, it faced ever-multiplying projects and a surge in complexity across departments, subsidiaries, and global teams. Information was scattered in emails, Teams, phone calls, and meetings. 

Consequently, employees were spending more time tracking down updates and responsibilities than focusing on strategic work.

Asana became the solution to these challenges, enabling the organization to bring all work, communication, and processes into a single, transparent system.

With Asana, KW Automotive redefined internal workflows, clarifying who is responsible for what, by when, and for every project. 

Rather than relying on undocumented, informal knowledge, processes are now systematically defined and documented inside Asana, accessible to every team member worldwide. 

Automation features, including AI-driven rules and workflows, drive efficiency by eliminating repetitive manual tasks, automating handoffs, and giving every employee clear visibility over their workload and progress.

Key benefits:

• Intentional Work and Greater Motivation: Teams are empowered to structure, visualize and optimize their work. Employees are now eager to dig into processes and define best practices.

• Smarter Coordination: Workflows are clearly mapped across teams and departments, so all contributors are working with the same data and objectives, which breaks down silos.

• Transparency and Accountability: Leadership and staff have real-time clarity over task status, project progress and responsibilities: accelerating execution and enabling tactical reallocations.

• Standardized and Scalable: Processes are scalable for growth, flexible to accommodate customization and continually optimized to support KW's culture of constant improvement.

• AI-powered Future: With all work centralized, Asana’s embedded AI and automation are leveraged as true teammates: summarizing status, triggering handoffs and enabling ever-smarter operations.

Asana is our database: Everything we do, all our work, is managed in Asana. With built-in automation and AI, we gain efficiency, eliminate manual work. Everyone stays aligned and motivated on our biggest goals.

Mara Wohlfarth, Head of Organizational Development

KW Automotive reimagines how complex, high-value work gets done, with AI Teammates

KW Automotive is successfully deploying AI Teammates to handle complex, high-value work that goes far beyond simple automation. Their Performance Marketing team uses an "Analyst" AI Teammate to turn campaign data into shareable reports, a process that not only saves 2-3 hours per report but also proactively surfaces new insights by correlating data from across their Asana projects. Their IT and Customer Support teams are leveraging AI Teammates to manage and resolve technical, multi-lingual support tickets—finding that the AI Teammate can conduct deep, nuanced research "way beyond" the capabilities of previous tools and provide higher-quality answers than even busy human experts. KW Automotive’s vision is to expand this digital workforce, replacing static forms with modern, conversational AI to create a truly seamless support experience for both employees and customers.

Our business runs on complex, specialized knowledge, and our strategy is to leverage AI directly within Asana where that institutional knowledge already lives. AI Teammates represents a strategic leap forward—allowing us to build 'digital colleagues' that handle nuanced, multi-lingual support and deep research that previously took weeks. This isn't simple automation; it's a scalable, secure way to unlock our operational data, generate critical business insights, and free our human experts to focus on the highest-value work.

Ingo Eisen

Ingo Eisen, Chief Operating Officer

What's next for KW Automotive and Asana

With the core Asana processes now fully embedded, KW Automotive is rolling out Asana’s even more advanced AI-powered automation, expanding the platform across its subsidiaries worldwide and continuing the journey to eliminate internal email for good. 

The next phase will focus on leveraging data for smarter decision making, process innovation and delivering even greater value to customers. All within a single powerful system: Asana.