Buying and selling real estate is a significant moment in a person’s life. No one knows this better than Barfoot & Thompson, New Zealand’s largest privately-owned real estate company. Family-run since its founding in 1923, the company is a dominant presence in Auckland with a 40% market share in residential sales. Barfoot & Thompson provides a broad spectrum of services across divisions – residential, rural, property management, commercial, body corporate, and special projects services.
With over 75 branches and 2,300 people working for Barfoot & Thompson, its head office, known as the Support Centre, is instrumental when it comes to providing all aspects of support for the Barfoot & Thompson team, from marketing, IT, training, compliance and operational support. The Support Centre was given its name so those who work in branch offices know there is always a team working in their best interest. In fact, the Support Centre is undergoing significant changes to ensure they are more effective than ever before.
When Chris Dobbie took the reins last year as the new CEO, breaking down silos and resourcing impactful initiatives became a top priority. Creating more transparency within the organisation, improving cross-functional collaboration, and aligning work with company priorities became Vaughan Borcovsky, Operations Manager’s mission.
Vaughan knew that to break down information silos and improve collaboration, work needed to be centralised. With little visibility into what each department was working on and no process for holding people accountable, Vaughan began to look at work management tools with a clear set of criteria in mind.
The Support Centre needed a tool that would:
Asana ticked all these boxes and received a sound endorsement from the Support Centre marketing team. As such, after testing the platform with a few of his own projects, Vaughan chose Asana as the tool that would bring order to the Barfoot & Thompson projects. The team found Asana extremely intuitive and began using it easily. They also leverage the Asana Community to learn best practices from other teams and stay updated on new product releases.
“Increasing accountability and transparency around due dates in Asana, has been a huge win for us.”
Using Asana to manage projects and work has completely transformed how Barfoot & Thompson operates. Information is in one place, silos have been broken down, and the leadership team can more easily set company objectives and resource accordingly.
Here’s how Asana is making a difference:
“It used to take days to create status updates for the leadership team, now it takes two minutes with Asana because work is updated in real time.”
Vaughan and the team will continue to focus on improving and streamlining processes in the Support Centre. Following the complete re-brand of the company, the Support Centre will be implementing new software so branch offices can easily create their own marketing materials via a template software. Vaughan will also be focused on upgrading the company’s systems for smoother operating. These new systems include a property listing system, financial systems, CRM, property management system, and customer survey system. All of these cross-functional, and mission-critical projects will be managed in Asana.
The marketing and creative production teams in the catalogue division, Legacy Recordings, at Sony Music are responsible for promoting 100+ years of music and keeping artists like Jimi Hendrix, Bob Dylan, and Mariah Carey in heavy rotation. Beyond ensuring creative is produced on time, Asana has enabled the team to scale their creative production process to create more ads, videos, and media formats for their social and email campaigns.
When Air France and KLM merged in 2004, they became the largest airline in Europe. They now house some of their operations under one roof, such as their joint financial services center is located in Budapest. Asana helps the Business Development team at the FSSC execute projects that improve the efficiency of Air France KLM’s financial services center year-on-year.