MATE increases productivity by 40% with Asana

MATE
  • MATE logo
  • Location
    • Wetherill Park, New South Wales
  • Customer base
    • 70,000+ customers across Australia
  • Growth
    • Named the 2nd fastest growing tech company in Australia in 2018

ROI of Asana

  • Reduced meetings by 90% (from 11 meetings to one)
  • Improved team productivity by 40%
  • Shortened marketing campaign timelines by two weeks
  • Saved on the cost of three additional marketing headcount due to increased efficiency

MATE is one of Australia’s fastest-growing telecommunication startups. It’s also one of its most innovative. Founded by twin brothers Mark and David Fazio in 2016, MATE sets itself apart by providing high-speed internet services with no lock-in contracts, unlimited data, and local customer support. In just a few years, the company has grown to serve a whopping 70,000 customers with a comparatively small team of 55. One of the secrets to their success? Asana.

Since MATE’s launch, Mark Fazio has served as the General Manager, focusing on the company’s sales and marketing programs. With an in-house staff of three and seven agency partners, Mark initially had a logistical challenge on his hands. He and his team were responsible for strengthening the MATE brand, establishing channel strategies, and ensuring the company remains competitive. Collaborating with agencies and other departments to execute these programs meant a flurry of emails, countless meetings, and slow turnaround. On top of this, their team lacked accountability and visibility into project status. Mark knew there had to be a better way to work and sought a solution.

Finding a work management tool that provides a bird’s-eye view

Mark and his team had tried other tools before, but they only caused extra work and more confusion.

This time around, they needed a tool that would enable them to:

  • Centralise work in one place with clear visibility into all projects.
  • Collaborate with internal departments and external agency partners.
  • Assign tasks and set clear deadlines for accountability.

When it came to choosing Asana, the team loved that they could create portfolios for their top marketing and sales initiatives, and then break them down into projects and tasks. Asana also provided a bird’s-eye view of all of their work so their agencies and other departments could easily see what was happening and act as needed.

MATE portfolio

Implementing structure in a rapidly-growing company

As MATE grew quickly, every team member was wearing many hats so roles weren’t clearly defined. When it came time to implement Asana, they realized they needed to create an internal structure to define who was responsible for their different teams, channels, and types of work.

As they began organizing their work within Asana for different business functions, the MATE team was able to define key internal departments like customer service, technical support, sales, and marketing. They then identified department heads and other roles in these teams based on current responsibilities.

“Asana helped us define the departments within our business. We now have a structure that’s ready to scale and a clear view of how each department is progressing.”

The new department leads used Asana’s onboarding resources to learn how to best use the system for their needs. They then set company conventions and rules around using Asana for different workflows and taught this to their teams. This ensured everyone was following the same processes and work was tracked consistently for easy and accurate reporting.

The benefits of structure and clear processes

With Asana, Mark and his team can better manage their sales channels, marketing campaigns, budgets, and resources. Here’s insight into how the magic happens:

  • All sales channels are managed within a portfolio: Core initiatives for each sales channel are broken down into projects and then further broken down into actionable tasks. This structure providesMark and the team a high-level overview of how each initiative is progressing toward their new customer acquisition goals.
  • Marketing campaigns are managed in projects where they collaborate with their agency partners on all deliverables. This keeps work centralised and has allowed the team to cut meetings down by 90% and improve productivity by 40%.
  • Team resources are managed in Workload: Within each sales channel portfolio, Mark and his team are able to track the capacity for each teammate to ensure they’re being used efficiently to drive growth in the business.

MATE Workload

“With Asana, we’ve been able to cut meetings by 90% and improve productivity of the team by 40%.”

Faster growth with Asana

Mark and the team have huge plans for MATE’s future. This includes improving their brand presence (they’ve just hired their first ambassador, Aussie sports star Mat Ryan), implementing software like CRM for easier scaling, and most excitingly, launching new products and offers to the market. The team will keep using Asana to manage their initiatives and resources so they can continue to innovate and improve Australia’s telecommunications market.

Mat Ryan MATE Ambassador

Read more Asana Success Stories

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Marketing Campaign

Marketing Campaign

Product Launch

Product Launch

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Company Goals

Mission to the Moon

Mission to the Moon

Organize your work

Set clear tasks and milestones to give your team clarity on what needs to be done.

Organize your work

Help your team hit their deadlines

Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.

Help your team hit their deadlines

Hit your deadline

Map out your campaign plan to visualize how all the pieces fit together, spot potential issues, and keep work on track.

Hit your deadline

Have actionable conversations

Ask questions or give updates with the work that’s being done, so conversations turn into actions.

Have actionable conversations

Attach files to your work

Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.

Attach files to your work

View work at a glance

Look at work on a calendar to keep an eye on timing and rally around important dates

View work at a glance

Track your progress

Keep up to date on project progress and quickly spot when things are off track.

Track your progress

Work on the go

Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.

Work on the go

Run successful programs, every time

Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.

Run successful programs, every time

Map out each step

Map out critical steps—from development to launch—so everyone has clarity on the roadmap.

Map out each step

Know who’s got the ball

Give clear owners and due dates for each piece of the launch, so you can release on time.

Know who’s got the ball

Launch on time

See how the pieces of your plan fit together so you can make adjustments and keep work on track.

Launch on time

Keep everyone up-to-date

Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.

Keep everyone up-to-date

Store work in one place

Attach files to your project, so everyone knows where to find the correct info.

Store work in one place

Track dates and milestones

Keep an eye on important dates by viewing launch plans on a calendar.

Track dates and milestones

See what’s on track, and what isn’t

See how work is progressing to make sure you’re on track to hit your deadlines and goals.

See what’s on track, and what isn’t

Stay connected, wherever you are

Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.

Stay connected, wherever you are

Ready, set, launch!

Asana helps product teams hit deadlines—so they can launch great products.

Ready, set, launch!

Map out priorities

Create tasks for each goal so everyone has visibility into company-wide objectives.

Map out priorities

Determine the right point person

Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.

Determine the right point person

Make a plan to hit your goals

See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.

Make a plan to hit your goals

Share info and give updates

Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.

Share info and give updates

Attach important files

Integrate Asana with your file sharing tools to keep all your important docs in one place.

Attach important files

Keep an eye on important dates

Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.

Keep an eye on important dates

Track company progress

Understand what objectives are on track, and what needs your attention so you can hit your goals.

Track company progress

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Get updates and weigh in on important decisions wherever you are, with Asana for mobile.

Stay in the loop

Hit your goals

Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.

Hit your goals

Get ready for the mission

Map out each step of your mission, so you don’t forget anything as you shoot for the stars.

Get ready for the mission

Know who’s in charge

Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.

Know who’s in charge

Map out each step

Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.

Map out each step

Make sure all systems are a go

Ask important questions, have conversations, and give status updates to get your crew ready for launch day.

Make sure all systems are a go

Tie it all together

Connect Asana to the other tools you need for your mission, so all your information lives in the same place.

Tie it all together

Keep your eye on the prize

View each milestone on a calendar, so you can track important dates leading up to takeoff.

Keep your eye on the prize

Track your progress

See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.

Track your progress

Work from anywhere

Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!

Work from anywhere

3, 2, 1… blastoff!

With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…

3, 2, 1… blastoff!