MATE is one of Australia’s fastest-growing telecommunication startups. It’s also one of its most innovative. Founded by twin brothers Mark and David Fazio in 2016, MATE sets itself apart by providing high-speed internet services with no lock-in contracts, unlimited data, and local customer support. In just a few years, the company has grown to serve a whopping 70,000 customers with a comparatively small team of 55. One of the secrets to their success? Asana.
Since MATE’s launch, Mark Fazio has served as the General Manager, focusing on the company’s sales and marketing programs. With an in-house staff of three and seven agency partners, Mark initially had a logistical challenge on his hands. He and his team were responsible for strengthening the MATE brand, establishing channel strategies, and ensuring the company remains competitive. Collaborating with agencies and other departments to execute these programs meant a flurry of emails, countless meetings, and slow turnaround. On top of this, their team lacked accountability and visibility into project status. Mark knew there had to be a better way to work and sought a solution.
Mark and his team had tried other tools before, but they only caused extra work and more confusion.
This time around, they needed a tool that would enable them to:
When it came to choosing Asana, the team loved that they could create portfolios for their top marketing and sales initiatives, and then break them down into projects and tasks. Asana also provided a bird’s-eye view of all of their work so their agencies and other departments could easily see what was happening and act as needed.
As MATE grew quickly, every team member was wearing many hats so roles weren’t clearly defined. When it came time to implement Asana, they realized they needed to create an internal structure to define who was responsible for their different teams, channels, and types of work.
As they began organizing their work within Asana for different business functions, the MATE team was able to define key internal departments like customer service, technical support, sales, and marketing. They then identified department heads and other roles in these teams based on current responsibilities.
“Asana helped us define the departments within our business. We now have a structure that’s ready to scale and a clear view of how each department is progressing.”
The new department leads used Asana’s onboarding resources to learn how to best use the system for their needs. They then set company conventions and rules around using Asana for different workflows and taught this to their teams. This ensured everyone was following the same processes and work was tracked consistently for easy and accurate reporting.
With Asana, Mark and his team can better manage their sales channels, marketing campaigns, budgets, and resources. Here’s insight into how the magic happens:
“With Asana, we’ve been able to cut meetings by 90% and improve productivity of the team by 40%.”
Mark and the team have huge plans for MATE’s future. This includes improving their brand presence (they’ve just hired their first ambassador, Aussie sports star Mat Ryan), implementing software like CRM for easier scaling, and most excitingly, launching new products and offers to the market. The team will keep using Asana to manage their initiatives and resources so they can continue to innovate and improve Australia’s telecommunications market.
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