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GoodRx increases company-wide visibility with Asana


Saved 125 workdays per year

Saved an estimated 125 workdays per year across more than 400 employees using Asana, mostly thanks to using Forms for inbound requests and the switch from email to Asana comments

Centralized visibility

Increased visibility into work happening across the company by managing it all in one platform

Improved resource planning

Improved reporting on completed work and finished projects to inform future planning and resourcing needs

Company sizeMid-Market
IndustryHealthcare & Life Sciences
Key workflows
Work requestsCampaign managementProject management
Key features
form iconFormsreporting iconReporting dashboardstemplate iconTemplates

“Helping Americans get the healthcare they need at a price they can afford”: That’s the mission behind GoodRx, a telehealth marketplace and free-to-use website that helps consumers track prescription drug prices in the US and provides free coupons for medications. GoodRx discounts, which are accepted at over 70,000 pharmacies, have saved Americans more than $25 billion on their prescriptions.

In order to reach potential customers, connect with pharmacies, and source discounts, teams across GoodRx needed crystal-clear visibility into their work—especially cross-functional work. It wasn’t just enough for each individual GoodRx team to have their own project management tools. They needed a work management solution that would work for the whole organization.

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We needed a way to track all of our stories and research without trampling over each other. We didn’t have a way to know who was working on what throughout the process.”
Tori Marsh, Director of Research

Prescribing the right tool for the job

For a work management tool to work, GoodRx needed something that was flexible enough for every team to use, but comprehensive enough for running the entire business. In particular, GoodRx needed a work management tool where they could:

  • Quickly understand who was doing what by when

  • Interface with consumers for research studies, while still controlling information access

  • Reference past and completed work to study price trends for current forecasting

  • Manage cross-departmental requests to prioritize work

  • Collaborate and workshop ideas with teammates

In addition to cross-company needs, every department had their own particular use cases that a work management tool needed to solve. The research team needed a way to collaborate with all types of team members—both internally and externally. Without an effective work management tool, it was hard to communicate about work and share documents in a way that was easy to track. Instead, the research team would end up with long email or messaging threads, and important information would get lost in the chaos.

The marketing team also needed a way to coordinate their work, which is split into two teams: the online team, which works on digital marketing, and the offline team, which focuses on traditional marketing. The two teams manage totally separate workstreams, but they still need visibility into what the other is working on in order to market effectively. Without a work management tool, their work was siloed and fractured.

Before selecting a company-wide solution, each team was using their own task management tool. Some teams at GoodRx were using Asana—and loved it, which created momentum for rolling out Asana company-wide.

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We use Asana to bridge the gap and show all of marketing’s projects in one space.”
Catherine Galutera, Marketing Operations Team Lead

Asana: Just what the doctor ordered

When the GoodRx team was ready to invest in a work management system, there were only 30 team members. Since then, they’ve grown into a company of over 400 employees—and Asana has grown with them. Every new hire is trained in Asana, though each team has customized their training.

The research team, for example, operates mainly out of one central project. The first section in that project is called the Welcome Section, which includes team goals, communication information, onboarding content, and more. New hires are encouraged to dig into those tasks to learn more about how the team operates.

The marketing team starts new hires off with a guide in Asana about which element of their tech stack to use when. They have specific guidelines in order to ensure that requests, communication, and work are all happening in the right place. Once new hires have learned their tech stack, they get their own personalized walk through of Asana to focus on how they will use the tool each day.

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Part of our onboarding process is demoing Asana and providing more insight into how we work. Then, I share my screen and go through absolutely everything—from due dates to recurring tasks to putting tasks in the right section.”
Greg Boose, Senior Marketing Specialist

A spoonful of Asana helps the medicine go down

Today, GoodRx uses Asana across the entire company to request, track, and report on work. Shared projects, like the Editor’s Project where requests to edit content are managed, make it easy for every team to have visibility into work. Forms and template tasks streamline requests while ensuring teams get all of the information they need upfront which saves an average of 39.75 workdays per year. Every external request is logged in Asana as well, so they can maintain one central source of truth.

Increased visibility is key for the Research team, who frequently add tasks to multiple projects, as it’s helped improve accountability so they hit their deadlines. By viewing tasks in multiple places, they can track the request in their core project, but also add the task to any relevant projects for editors, media reporters, or external Guests in Asana.

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Housing tasks in multiple projects is a game changer. It’s really helpful that I can have a task that lives in both the research project and the editors’ project, so we can both access it.”
Tori Marsh, Director of Research

Having a central source of truth also helps the marketing team move faster than ever before because they can easily access the information they need, right when they need it. Team members can easily view and add themselves to any relevant tasks they need to keep track of. That way, even if they miss a day or take time off, they can always stay up to date with comments on tasks. This saves them an average of 79 workdays per year because they don’t waste time asking teammates for updates or context switching back and forth between email. And, because Asana tasks only have one assignee, they always know who the point person is.

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There are three main benefits of using Asana for our team. We became more efficient, we are able to contain our communications in a shared space, and we are able to cross-functionally collaborate better than ever before.”
Catherine Galutera, Marketing Operations Team Lead

Reporting on work is another huge benefit for the GoodRx team. Because everything is done in Asana, they have access to all completed work, and can view old work with Advanced Search reports. That way, team members can see how much work they completed in a certain amount of time to inform future planning and resource needs—or, just for fun, throw it all the way back to 2018 to see how much their work has evolved since then.

Your refill is ready for pickup

According to a report published by GoodRx in March of 2020, insurance is covering fewer prescription drugs, and more restrictions are being placed on the drugs that are covered. Additionally, many Americans lost their jobs—and their insurance—during COVID-19. The GoodRx team is dedicated to publishing research and reaching more people, so they can help Americans access the care they need at a price they can afford. And, as always, they’ll be using Asana to track their work and tell those stories.

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Before COVID-19, Asana was our bible for the team. Now, it’s even more so. Rather than talking to my coworkers on the other side of the table, we’re communicating in Asana comments. We’re still able to track everything that’s going on without being there in person.”
Tori Marsh, Director of Research

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