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A smarter way to market
Asana for marketing

A smarter way to market

Mobilize around clear goals, get more impact from your resources, and confidently scale any campaign workflow.

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Launch campaigns faster with Asana

Asana boosts collaboration and accelerates campaign production.

92%

of marketing C-suite say their teams work better together1

+22%

productivity for marketing teams2

50%

faster campaign production at Spotify3

1. Asana Quarterly Customer Survey, 2. IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023, 3. Spotify.

The value of Asana

Make every campaign count

Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.

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Clarify marketing priorities

Clarify marketing priorities

Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.

Accelerate campaign impact

Accelerate campaign impact

Campaign data, workloads, handoffs, and more—track it all in one platform so you can remove blockers and adjust resources quickly.

Scale GTM production

Scale GTM production

Free up your marketing team by automating and standardizing key workflows, from creative production to agency collaboration.

How marketing teams can use Asana

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Marketing planning

Reinvent marketing planning

Unite marketers around common goals, then track progress across initiatives in one central hub.

  • Foster accountability by showing how everyone’s work supports business-critical objectives.

  • Update goal progress automatically by syncing data from Salesforce.

  • Get AI recommendations to unblock work when goals are at risk.

Explore marketing planning
Reinvent marketing planning
Features
GoalsPortfoliosStatus updates

Recognized as a leader by top analyst firms

Gartner

A Leader in the Gartner Magic Quadrant for Collaborative Work Management²

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Forrester

A Leader in the The Forrester Wave™: Collaborative Work Management Tools Report³

IDC

A Leader in the IDC MarketScape: Worldwide Collaborative Work Management Vendor Assessment⁴

Gartner

A Leader in the Gartner Magic Quadrant for Collaborative Work Management⁴

Forrester

A Leader in the The Forrester Wave™: Collaborative Work Management Tools Report⁵

IDC

A Leader in the IDC MarketScape: Worldwide Collaborative Work Management Vendor Assessment⁶

“Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals.”

Eugenia Contreras

Creative Operations at Spotify

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"Having one centralized ecosystem that brings all doers and stakeholders together has really accelerated our understanding of the work we do and the speed in which we do it."

Steven Tai

Director of Marketing Operations, Gannett

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"The marketing team is more efficient, and we know what our workload is — we’re aligned and integrated. Asana helps us see our campaign schedule so we can do fewer, larger programs and be strategic about launch dates to maximize their revenue impact."

Andrea Leon Trozak

Senior Director of Program Management, Genesys

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Integrations

Connect your favorite tools

Asana integrates with 270+ apps so marketers can access information seamlessly, no matter how many tools they use.

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Enterprise-grade security

Enterprise-grade security

More than 85% of Fortune 100 companies use Asana⁵. Asana scales with your team, thanks to industry-standard security and compliance.

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Smarter marketing, better results

Spend less time coordinating and more time crafting impactful, revenue-driving campaigns.

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