A smarter way to market
Asana for marketing

A smarter way to market

Mobilize around clear goals, get more impact from your resources, and confidently scale any campaign workflow.

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Launch campaigns faster with Asana

Asana boosts collaboration and accelerates campaign production.


of marketing C-suite say their teams work better together1


productivity for marketing teams2


faster campaign production at Spotify3

1. Asana Quarterly Customer Survey, 2. IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023, 3. Spotify.

The value of Asana

Make every campaign count

Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.

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Clarify marketing priorities

Clarify marketing priorities

Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.

Accelerate campaign impact

Accelerate campaign impact

Campaign data, workloads, handoffs, and more—track it all in one platform so you can remove blockers and adjust resources quickly.

Scale GTM production

Scale GTM production

Free up your marketing team by automating and standardizing key workflows, from creative production to agency collaboration.

How marketing teams can use Asana

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Marketing planning

Reinvent marketing planning

Unite marketers around common goals, then track progress across initiatives in one central hub.

  • Foster accountability by showing how everyone’s work supports business-critical objectives.

  • Update goal progress automatically by syncing data from Salesforce.

  • Get AI recommendations to unblock work when goals are at risk.

Reinvent marketing planning
GoalsPortfoliosStatus updates
Creative workflows

Speed up creative processes

Automate workflows from start to finish, so creatives have more time to create. 

  • Kick off work faster by standardizing requests across your company. 

  • Automate repetitive steps like assigning work, handoffs, and stakeholder notifications. 

  • Connect creative tools with Asana so stakeholders can review, make comments, and approve in one place. 

Speed up creative processes
Campaign production

Increase your campaign ROI

Keep campaigns on track and on message, no matter the market environment.

  • Get a bird’s-eye view of every campaign, including status, owners, and timelines. 

  • Eliminate inconsistent messaging by organizing campaign assets and guidelines in one central hub. 

  • Keep stakeholders in the loop with real-time dashboards.

Increase your campaign ROI

Recognized as a leader by top analyst firms


A Leader in the Gartner Magic Quadrant for Collaborative Work Management⁴


A Leader in the The Forrester Wave™: Collaborative Work Management Tools Report⁵


A Leader in the IDC MarketScape: Worldwide Collaborative Work Management Vendor Assessment⁶

“Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals.”
Eugenia ContrerasCreative Operations at Spotify
Spotify logo
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Connect your favorite tools

Asana integrates with 270+ apps so marketers can access information seamlessly, no matter how many tools they use.

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Enterprise-grade security

Enterprise-grade security

More than 85% of Fortune 100 companies use Asana⁵. Asana scales with your team, thanks to industry-standard security and compliance.

Learn about security

Smarter marketing, better results

Spend less time coordinating and more time crafting impactful, revenue-driving campaigns.

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  1. Asana Quarterly Customer Survey

  2.  IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023

  3. Spotify

  4. See the 2023 Gartner® Magic Quadrant™ for Collaborative Work Management (CWM). GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks and The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

  5. See The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report. The Forrester Wave: Collaborative Work Management Tools, Q4 2022. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

  6. IDC MarketScape: Worldwide Collaborative Work Management 2023–2024 Vendor Assessment — Uniting Teams, Data, and AI for Flexible Work, Doc #US49434923, December 2023