TDM Growth Partners is a global investment firm with offices currently in Sydney and New York. TDM invests in fast-growing companies run by passionate management teams. Their unique and flexible mandate allows them to invest in public and private companies globally. They operate on long-term time horizons, fully aligned incentives, and a commitment to help build businesses they’re proud of. TDM has a highly focused approach to investing, with a portfolio of no more than 15 investments globally. Some companies they have invested in include, MindBody, Yext, Twilio, CultureAmp, and ROKT.
When trying to assess the various work management tools in the market, TDM performed a deep dive to clearly outline what problems they were trying to solve and what potential solutions were out there to address these.
TDM Growth Partners determined they needed a work management tool to:
After reviewing several options on the market, Asana was chosen as TDM Growth Partners’ work management tool. Asana ticked all the boxes and more.
TDM believes in the power of long-term relationships with all stakeholders and it became apparent in their research of Asana that they had a shared passion for the importance of company culture. TDM felt they were adding more than just another app to their ‘stack’. TDM has become advocates of the power of Asana in managing their workflow efficiently. They have now proudly introduced the tool to several of their portfolio companies, many are of who now also using Asana.
“Asana has been transformational for us, it's changed the way we work and communicate. We no longer waste time looking for information and, as a result, our team can focus on deep work.”– Bec Smith, Operations Manager
The TDM Growth Partners team uses Asana to manage all key workflows. For example:
Overall, the ability to update work in real time provided for greater transparency across the business and eliminated unproductive meetings. Asana had allowed for deep work to be prioritised and undertaken by all staff, maximising the output of all team members.
“Asana has helped us become more agile and helps us save time by eliminating meetings and projects to-lists in spreadsheets.”–Bec Smith, Operations Manager
The marketing and creative production teams in the catalogue division, Legacy Recordings, at Sony Music are responsible for promoting 100+ years of music and keeping artists like Jimi Hendrix, Bob Dylan, and Mariah Carey in heavy rotation. Beyond ensuring creative is produced on time, Asana has enabled the team to scale their creative production process to create more ads, videos, and media formats for their social and email campaigns.
When Air France and KLM merged in 2004, they became the largest airline in Europe. They now house some of their operations under one roof, such as their joint financial services center is located in Budapest. Asana helps the Business Development team at the FSSC execute projects that improve the efficiency of Air France KLM’s financial services center year-on-year.