Asana for marketing

Where marketing connects work to revenue

Mobilize around clear goals, get more impact from your resources, and confidently scale any campaign workflow.

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A smarter way to market

Launch campaigns faster with Asana

Asana boosts collaboration and accelerates campaign production.

92%

of marketing C-suite say their teams work better together1

+22%

productivity for marketing teams2

50%

faster campaign production at Spotify3

The value of Asana

Make every campaign count

Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.

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How marketing teams can use Asana

  • Marketing planning
  • Creative workflows
  • Campaign production
Reinvent marketing planning

Reinvent marketing planning

Unite marketers around common goals, then track progress across initiatives in one central hub.

  • Foster accountability by showing how everyone’s work supports business-critical objectives.

  • Update goal progress automatically by syncing data from Salesforce.

  • Get AI recommendations to unblock work when goals are at risk.

Speed up creative processes

Automate workflows from start to finish, so creatives have more time to create. 

  • Kick off work faster by standardizing requests across your company. 

  • Automate repetitive steps like assigning work, handoffs, and stakeholder notifications. 

  • Connect creative tools with Asana so stakeholders can review, make comments, and approve in one place. 

Increase your campaign ROI

Keep campaigns on track and on message, no matter the market environment.

  • Get a bird’s-eye view of every campaign, including status, owners, and timelines. 

  • Eliminate inconsistent messaging by organizing campaign assets and guidelines in one central hub. 

  • Keep stakeholders in the loop with real-time dashboards.

Accor Logo

Company Size

Enterprise

Industry

Food/Hospitality

With Asana, we created a single source of truth, facilitating communication between local and global teams and this allowed us to plan and organize campaigns without negatively impacting workloads.

Juliette Dembele

Accor campaign director

Read case study

Smarter marketing, better results

Spend less time coordinating and more time crafting impactful, revenue-driving campaigns.

Contact salesGet started

  1. Asana Quarterly Customer Survey

  2.  IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023

  3. Spotify

  4. See the 2024 Gartner® Magic Quadrant™ for Collaborative Work Management (CWM). GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks and The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

  5. See The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report. The Forrester Wave: Collaborative Work Management Tools, Q4 2022. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

  6. IDC MarketScape: Worldwide Collaborative Work Management 2023–2024 Vendor Assessment — Uniting Teams, Data, and AI for Flexible Work, Doc #US49434923, December 2023