Community Marketing

Asana has grown to millions of users across 190 countries worldwide. Our rapid growth is due, in part, thanks to the word-of-mouth of our community of customer advocates. Asana’s community team brings customers and Asana together to deepen connection (between them and Asana, and to each other), engagement (education, empowerment, and enjoyment), and advocacy (word-of-mouth awareness-building and referrals) to enhance and reflect customer love and build our business.

As Community Marketing, Japan, you’ll be responsible for growing the Asana Together community program regionally by creating and executing region-specific recruiting, activation, engagement and retention programs for members, and for hosting events to energize local customer communities. You’ll have the opportunity to work with our internal community, marketing, and sales teams, our regional customers, large-brand partners and their communities, and experiment with new channels, methods and incentives for expanding and activating the Asana community.

This role is based in our Tokyo office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Source, research, and recruit regional participants into the Asana Community Program, including (but not limited to) online recruiting, partner relationships, direct customer contact, and coordinating online and offline events.
• Research, recommend, and help implement new channels, opportunities, and best practices for regional program recruitment and activation.
• Produce region-specific resources, marketing campaigns, content and events for ongoing recruitment, activation, engagement and retention of community audiences.
• Manage daily regional community operations, including working with regional community members.
• Drive awareness of the Asana Community Program through online and offline events.
• Support Asana Community Program members in hosting their own events, including content, venue, and promotion guidance.
• Manage coordination of Asana-hosted event conceptualization, program and speakers, venue/platform, sponsors, vendors, and promotion for online and offline events.
• Monitor and report on success metrics, including program efficacy, ROI and business impact.
• Gather feedback and insights from program members to inform marketing and product strategies and partnership opportunities.

About you:

• Event planning and management experience including planning and executing events at a variety of scales, including offline and online, such as workshops and trainings, meetup groups, trade shows, roadshows, executive programs and large-scale conferences
• Minimum of 3 years in partner marketing, community marketing or B2B marketing (SaaS).
• Fluent in written and spoken Japanese as well as business level fluency in English
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Above all, you love people (and especially customers). You love what they say. You love to be inspired by their stories. You can’t wait to engage with them every day.
• Understand motivations for people to become part of the Asana Community Program, and build our programs to best meet their needs, engage them, and help them perform within it.
• Be able to understand and establish value for community programs and track and report on success from them.
• Creative and analytical, you inspire others to work collaboratively towards shared and tracked objectives, across functions and geographies.
• Well-spoken, professional, and comfortable in front of any audience as you’ll be representing the Asana brand.
• Strong project management skills, accustomed to working to a budget and within strict timelines.
• Excellent written and verbal communication skills, as you’ll likely be creating content (both on your own and in conjunction with other teams).
• Entrepreneurial, flexible, and ready to jump on new projects and opportunities (even if loosely defined out of the initially defined job scope).

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

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