Social Driver services 2X more clients with Asana

Social Driver
  • Social Driver logo
  • Headquarters
    • Washington, DC
  • Client base
    • 200+ large corporation, association, and nonprofit clients

ROI of Asana

  • Team can service 2X more clients at once
  • Project managers can manage 3.5X more projects at one time
  • Reduced time spent in weekly sprint planning meetings by 75%

Social Driver is a digital agency and creative studio headquartered in Washington, D.C. Their team of 50 crafts powerful social media campaigns, builds websites, and creates compelling digital content for a range of well-known organizations including the American Heart Association, Goodwill, and Accenture.

The search for an efficient project management tool

Leslie Albrecht is the Vice President of Operations at Social Driver where she oversees the project management, HR, finance, and office operations teams. When the project management team⁠ expanded in 2016, Leslie knew they needed a tool to centralize all of their plans and communication in order to deliver innovative work for their clients and take the agency to the next stage of growth.

At the top of Leslie’s wishlist was a tool that could capture and surface key campaign details, update plans in real-time for accurate progress reporting, and allow guest access for easy client collaboration. This led her to Asana. In addition to checking all of the above boxes, Asana’s recurring task feature, project templates, and intuitive user interface provided the structure the team needed to manage projects more efficiently for their clients.

Servicing more clients, more efficiently with Asana

Now Social Driver manages all of its client projects, internal work, and communication in Asana. They’re able to collaborate seamlessly with clients at every step of a project, and as a result, clients have increased confidence in the team’s ability to deliver standout work. Additionally, the team has been able to eliminate departmental internal weekly status meetings because everyone already has visibility into project progress. This has given Social Driver more time for creative thinking and to execute impactful work.

“Asana has made everything at Social Driver more efficient. Project managers can now manage more projects than before because everyone is aligned on the plan, responsibilities, and progress.”

Asana has become the guiding force behind all of Social Driver’s work. As the team continues to grow its client roster and expand into new offerings, Asana will be right there with them to ensure a flawless execution.

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