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Alicia Raeburn

Content writer

Alicia Raeburn is a content writer at Asana, where she helps to distill complex topics about work into digestible, interesting takeaways for leaders. In over seven years of writing, Alicia has brought her passion for storytelling across industries including travel, healthcare, and now, work management.

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Alicia Raeburn

All articles by Alicia Raeburn

Context switching is killing your productivity

You need shorter lead times

How to create an action plan that drives results

Workflow diagram: Symbols, uses, and examples

Heuristics: How mental shortcuts help us make decisions

What is a subject matter expert?

What is demand management? And do you need it?

How to use expert judgment in project management

Want to be a better leader? Try being vulnerable

Employee well-being is more than a buzzword. Here’s why

Brand messaging 101: The ultimate guide

Create a sales forecast template in 5 simple steps

Product development process: The 6 stages (with examples)

What is a product backlog? (And how to create one)

Gain focus and productivity with the Pomodoro Technique

What is human-centric AI? A critical, empathetic approach to technology