In football, winning a championship is the number one goal. Johannes Feldges, Head of Marketing and Brand at German football club Borussia Mönchengladbach likes to joke that it’s his number one goal as well. After all, selling out games and driving merchandise revenue helps the club attract the best talent.
While Borussia Mönchengladbach, which is a member of Germany’s Bundesliga league, has a loyal fan base and regularly fills their stadium to 95% capacity, Johannes saw opportunities to modernize the brand and engage with their fanbase even more. In early 2017, Johannes kicked off a rebrand for the 100+ year old club and began growing the marketing team from two people to 13.
With so many moving pieces for the rebrand and new teammates to manage, he quickly realized email didn’t provide the visibility, structure, or planning support the team needed. Johannes needed a tool to centralize, organize, and manage the team’s work in order to launch a successful rebrand.
“Now that we have campaign templates and track project progress in Asana, we save 20+ hours a month on meetings. This has made our team much more efficient and enabled us to try new strategies, like performance marketing.”
When Johannes began his search for a work management tool, he had a few key requirements in mind. The tool needed to:
After testing out a few tools, Johannes chose Asana because it had all of the functionality his team needed and was intuitive to use like their favorite consumer-grade apps.
Johannes began using Asana to manage the club’s complex rebrand. As the team began to track more of their work for the rebrand in Asana, they saw firsthand how easy it is to find information, see individual responsibilities and deadlines, and track progress. So they started to move more of their work, such as merchandise and advertising campaigns, into Asana.
“By moving our work into Asana, we’re now able to launch campaigns 50% faster because everyone can see the plan and knows what they’re responsible for.”
Today, the Borussia Mönchengladbach marketing team uses Asana to manage all of their marketing activities, including:
Because the team can see all campaigns in flight, where they stand, and what everyone is working on, each teammate saves an average of 20 hours a month previously spent coordinating work and attending check-in meetings. With more time to focus on doing the work that matters, Johannes and his team have been able to shift their mindset from, “We just need to get this done” to “Let’s optimize our marketing channels to drive more revenue.”
For the next phase in their evolution, the marketing team is turning their attention to performance marketing. This includes everything from optimizing their website and improving the ecommerce experience to testing out new channels to engage with their loyal fans and game attendees. While this work won’t be easy, Johannes, the marketing team, and their cross-functional partners feel confident that they can pull it off with Asana.
Asana is the easiest way for teams to track their projects and tasks, so they can get results.
Marketing Campaign
Product Launch
Company Goals
Mission to the Moon
Set clear tasks and milestones to give your team clarity on what needs to be done.
Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.
Map out your campaign plan to visualize how all the pieces fit together, spot potential issues, and keep work on track.
Ask questions or give updates with the work that’s being done, so conversations turn into actions.
Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.
Look at work on a calendar to keep an eye on timing and rally around important dates
Keep up to date on project progress and quickly spot when things are off track.
Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.
Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.
Map out critical steps—from development to launch—so everyone has clarity on the roadmap.
Give clear owners and due dates for each piece of the launch, so you can release on time.
See how the pieces of your plan fit together so you can make adjustments and keep work on track.
Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.
Attach files to your project, so everyone knows where to find the correct info.
Keep an eye on important dates by viewing launch plans on a calendar.
See how work is progressing to make sure you’re on track to hit your deadlines and goals.
Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.
Asana helps product teams hit deadlines—so they can launch great products.
Create tasks for each goal so everyone has visibility into company-wide objectives.
Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.
See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.
Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.
Integrate Asana with your file sharing tools to keep all your important docs in one place.
Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.
Understand what objectives are on track, and what needs your attention so you can hit your goals.
Get updates and weigh in on important decisions wherever you are, with Asana for mobile.
Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.
Map out each step of your mission, so you don’t forget anything as you shoot for the stars.
Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.
Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.
Ask important questions, have conversations, and give status updates to get your crew ready for launch day.
Connect Asana to the other tools you need for your mission, so all your information lives in the same place.
View each milestone on a calendar, so you can track important dates leading up to takeoff.
See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.
Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!
With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…
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Teams report that Asana Premium increases their team’s efficiency by 45%. Try it free for 30 days to get access to more powerful features that help you hit your goals.
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