Trademark Guidelines

The information below is provided to help you use and properly refence our brand features, Asana logos, and trademarks.

Last Updated: November 5, 2018

Asana Trademark Guidelines

Asana’s Trademark Guidelines (the “Guidelines”) have been created to help our customers, partners, licensees, outside vendors, and other third parties understand how to use Asana brand features correctly, including Asana logos and trademarks. You are permitted to use the Asana name, logos, artwork, and other brand features only in accordance with these Guidelines and Asana’s Style Guide. Any use of Asana brand features contrary to our guidelines is prohibited. Asana reserves the right to revise or update the Guidelines in its sole discretion. By using or making reference to any Asana brand asset, you agree to comply with the Guidelines.

Asana logos and trademarks

Asana brand features include both registered and unregistered trademarks and service marks of Asana, including the Asana word mark, the Asana vertical logo and horizontal logo, the Asana logo comprised of 3 coral dots arranged in a triangular format, and Asana slogans and taglines.

You can download our logos here.

Trademark Guidelines

The Asana name, logos, artwork, and other brand features are valuable Asana intellectual property. You acknowledge that Asana is the sole owner of the Asana trademarks and service marks, and all goodwill derived from their use accrues only to Asana. Asana may review use of our brand assets at any time and reserves the right to terminate or modify any use.

If you have a separate written agreement with Asana including, but not limited to, an Asana Global Community Program Agreement, Asana Together Agreement, or any other partnership agreement, that agreement may include different or additional terms concerning the use of Asana brand assets. If so, please follow the specific guidelines in your agreement.

How to Use (and How Not to Use) Asana Brand Features

You may use Asana trademarks only in the most current form provided by Asana

Do not: (a) modify the Asana brand assets in any way, including by changing any colors or dimensions or obstructing or printing over any part of any logo or adding your own design elements; or (b) use an out of date version of any Asana logo or trademark.

You can download our logos here.

When you reference Asana, your reference must be truthful and clearly and accurately indicate your relationship to Asana.

For example, if you offer training to Asana subscribers, you may accurately indicate that you offer training services (e.g. “for the Asana collaboration work management platform”).

However, you are not permitted to use the Asana name, logos, or trademarks in a way that suggests or implies sponsorship or endorsement by Asana, in a way that could confuse Asana with any other brand (including your own), or any affiliation with Asana (other than, where applicable, your participation as an Asana Community Member or Ambassador).

Do not imply that you work for Asana.

Do not use any Asana brand features in a damaging or derogatory way, or on any site that violates any law, as determined by Asana in its sole discretion.

Do not use trademarks, logos, company names, icons, product or feature names, domain names, social media handles, or avatars that include “Asana,” variations that look or sound similar to “Asana,” or any Asana trademark or logo.

Do not register, purchase, or use any domain names that include the word “Asana” (including any misspelling or transliteration of “Asana”).

Do not apply for any trademark that includes the word “Asana”. The word “Asana” may not be part of your company name, product name, logo, second level domain name, or any social media handle.

Do not use the Asana trademark in connection with advertising (search engine or otherwise).

Do not use any taglines, slogans or phrases that are similar to any slogans used by Asana.

Design your website and your collateral with your own branding and logos.

Do not copy or imitate the distinctive look and feel of any Asana website or apps, logos, trade dress, slogans, taglines, color scheme, icons, or marketing materials as this could create user confusion.

Do not use or display Asana brand features more prominently in placement or size than your own brands.for you.

Design your merchandise with your own branding and logos.

You are not authorized to use any Asana logos or trademarks or any confusingly similar marks on any merchandise, including any apparel, toys, or other swag.

Attribute our trademarks properly. Please reflect our ownership of the Asana trademarks and service marks as follows:

For anything used only within the U.S., use the ® symbol on the most prominent use of the word Asana (Asana®)*, and say “Asana is a registered trademark and service mark of Asana, Inc.” at the bottom of the page on which the Asana word mark first appears.

For anything distributed internationally, do not use the ® symbol. Instead say “Asana is a trademark and service mark of Asana, Inc., registered in the U.S. and in other countries.” at the bottom of the page on which the Asana word mark first appears.

Trademarks are adjectives, not nouns or verbs and should not be used as a plural or possessive. Use the Asana trademark only as an adjective followed by the appropriate noun describing the relevant product or service (e.g., “the Asana® collaboration work management platform.”)

Do not use Asana in plural or possessive form or as a verb or as a noun (except where you are referencing Asana, Inc.).

Read the Asana Style Guide Here

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Give clear owners and due dates for each piece of the launch, so you can release on time.

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Launch on time

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Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.

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Store work in one place

Attach files to your project, so everyone knows where to find the correct info.

Store work in one place

Track dates and milestones

Keep an eye on important dates by viewing launch plans on a calendar.

Track dates and milestones

See what’s on track, and what isn’t

See how work is progressing to make sure you’re on track to hit your deadlines and goals.

See what’s on track, and what isn’t

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Map out priorities

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Map out priorities

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Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.

Determine the right point person

Make a plan to hit your goals

See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.

Make a plan to hit your goals

Share info and give updates

Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.

Share info and give updates

Attach important files

Integrate Asana with your file sharing tools to keep all your important docs in one place.

Attach important files

Keep an eye on important dates

Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.

Keep an eye on important dates

Track company progress

Understand what objectives are on track, and what needs your attention so you can hit your goals.

Track company progress

Stay in the loop

Get updates and weigh in on important decisions wherever you are, with Asana for mobile.

Stay in the loop

Hit your goals

Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.

Hit your goals

Get ready for the mission

Map out each step of your mission, so you don’t forget anything as you shoot for the stars.

Get ready for the mission

Know who’s in charge

Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.

Know who’s in charge

Map out each step

Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.

Map out each step

Make sure all systems are a go

Ask important questions, have conversations, and give status updates to get your crew ready for launch day.

Make sure all systems are a go

Tie it all together

Connect Asana to the other tools you need for your mission, so all your information lives in the same place.

Tie it all together

Keep your eye on the prize

View each milestone on a calendar, so you can track important dates leading up to takeoff.

Keep your eye on the prize

Track your progress

See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.

Track your progress

Work from anywhere

Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!

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