Logo
This is our primary logo. Note the horizontal lockup.
When the primary logo doesn’t fit your composition, use the vertical lockup.
Clearspace
Our logo should always have space to breathe.
We call the space around our logo the red zone. Please don’t put stuff in it.
Color
On light backgrounds, use our full-color logo.
On dark backgrounds, use our full-color logo with white text.
Printing one color? Use our navy logo.
On darker colored backgrounds, use our white logo.
Logo don’ts
Please don’t use our three dots alone.
“Asana” should never be used without our three dots.
Please don’t change the color of our three dots
Please kindly refrain from using a grayscale version of the logo.
Rastafarian themes are not part of our brand… yet. Please don’t use this or other themes with our logo.
We love gradients, but using one in the logo isn’t permitted.
Emoji are everywhere, just not in the logo.
Stay tuned for our fidget spinner rebrand. (Kidding!)
