Insights from Anheuser Busch and Asana
Marketing and creative teams are increasingly expected to do more across more channels with the same resources and old processes. So how can brands streamline production and scale their creativity to drive quantity and quality?
Join Corey Brown, director of strategy for Draftline* at Anheuser-Busch, and Ariel Ross, Asana’s integrated brand producer to:
• Learn about creative industry trends and shifts.
• Solve common creative production process problems.
• Get an exclusive look at the creative production process in Asana.
* Draftline is Anheuser-Busch’s in-house creative agency.
Asana is the easiest way for teams to track their projects and tasks, so they can get results.
Marketing Campaign
Product Launch
Company Goals
Mission to the Moon
Set clear tasks and milestones to give your team clarity on what needs to be done.
Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.
Map out your campaign plan to visualize how all the pieces fit together, spot potential issues, and keep work on track.
Ask questions or give updates with the work that’s being done, so conversations turn into actions.
Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.
Look at work on a calendar to keep an eye on timing and rally around important dates
Keep up to date on project progress and quickly spot when things are off track.
Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.
Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.
Map out critical steps—from development to launch—so everyone has clarity on the roadmap.
Give clear owners and due dates for each piece of the launch, so you can release on time.
See how the pieces of your plan fit together so you can make adjustments and keep work on track.
Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.
Attach files to your project, so everyone knows where to find the correct info.
Keep an eye on important dates by viewing launch plans on a calendar.
See how work is progressing to make sure you’re on track to hit your deadlines and goals.
Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.
Asana helps product teams hit deadlines—so they can launch great products.
Create tasks for each goal so everyone has visibility into company-wide objectives.
Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.
See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.
Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.
Integrate Asana with your file sharing tools to keep all your important docs in one place.
Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.
Understand what objectives are on track, and what needs your attention so you can hit your goals.
Get updates and weigh in on important decisions wherever you are, with Asana for mobile.
Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.
Map out each step of your mission, so you don’t forget anything as you shoot for the stars.
Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.
Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.
Ask important questions, have conversations, and give status updates to get your crew ready for launch day.
Connect Asana to the other tools you need for your mission, so all your information lives in the same place.
View each milestone on a calendar, so you can track important dates leading up to takeoff.
See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.
Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!
With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…
Try Asana Premium for free
Teams report that Asana Premium increases their team’s efficiency by 45%. Try it free for 30 days to get access to more powerful features that help you hit your goals.
Try for freeTry Asana Premium for free
Teams report that Asana Premium increases their team’s efficiency by 45%. Try it free for 30 days to get access to more powerful features that help you hit your goals.
Try for free
