Key takeaway: How Asana scales global campaigns with AI

Meet the content writer. Pre built, it comes with all the writing skills it needs and it can manage the content pipeline from ideation through publication.

And it automatically has access to all of our approved messaging, our brand voice and tone guidelines, so it's all ready to work. We make a task to draft the launch blog post. We wanted to leverage the campaign brief, use our approved brand guidelines, and incorporate the angle ideas the content lead already provided.

Assigning to a teammate works like assigning to a person, an owner, a due date, and Asana has a little check here to confirm. Now it starts working through the four stages. Research, plan, execute, iterate.

Fast forward, the content writer has drafted the blog post and it creates a task for Karen to review. The contact writer always shows its work. You can see its editorial and publication checks and a list of sources for a variety of internal documentation and related work in Asana.

After a few iterations based on stakeholder feedback, the blog post is ready to go.