E.ON Next increases request capacity by 465% with Asana

Highlights

Challenges

• Rapid business expansion increased the volume and complexity of campaigns, making it harder to maintain consistent messaging and execution.

• The acceleration of the UK’s energy market required faster campaign development and deployment to stay ahead of market shifts and meet customer demand.

• Surging demand on the GTM team introduced risk of resource strain, duplicated work, and misaligned priorities.

Solutions

• Leveraged Asana’s platform as a single source of truth for campaign and initiative management.

• Created a centralized intake form and triage process to ensure requests are aligned to strategic goals.

• Standardized project templates to manage campaign planning and execution.

• Embedded regulatory reviews with Service Level Agreements (SLAs) into workflows to accelerate approvals while maintaining compliance.

• Built emergency request workflows to respond to critical business needs in real time.

Outcomes

• 318 work days saved through automation and optimization, freeing up time for higher-impact work.

• Request capacity increased by 465% year-over-year, enabling the team to manage a significantly higher volume without added strain.

• Campaigns launched seven to ten days faster, accelerating time-to-market without sacrificing compliance.

• 30–40% reduction in time spent gathering request details, improving intake efficiency. 

• 25% decrease in early-stage cross-functional back-and-forth for smoother execution. 

• Every GTM request now links directly to E.ON Next’s 2025 goals, and in turn their overarching 2030 strategy, increasing strategic alignment and visibility across teams.

Work Innovation Award Winner 2025

E.ON Next earned Asana’s Best in Class Work Innovation Award (EMEA region) for transforming how a modern energy company operates at scale. In an industry marked by complexity and rapid change, E.ON Next brought structure, clarity, and alignment to its fast-moving Go-to-Market operations. By embedding Asana across campaign, content, and regulatory workflows, the team streamlined intake, accelerated execution, and ensured every initiative directly supported their 2025 goals. As a result, they’ve seen more efficient triage, faster launches, increased capacity, and a measurable reduction in manual overhead. This forward-looking transformation reflects not just operational excellence, but a bold new standard for how energy teams can work smarter, faster, and more strategically.

Speed matters and is a competitive advantage. Asana has powerfully transformed our demand planning and prioritisation processes, elevating the organisation's ability to deliver results at scale.”

Asana for request tracking 

Centralizing intake to scale with speed and strategy 

With rapid business growth and an expanding portfolio of new energy offerings, from traditional energy tariffs to solar panels and heat pumps, E.ON Next’s GTM team was tasked with a growing pipeline of cross-functional requests. These spanned brand campaigns, content production, regulatory updates, and digital optimization, making prioritization and coordination increasingly difficult. 

To keep up, they need a scalable way to manage demand. They implemented a centralized intake process in Asana, transforming request management from reactive to proactive. Clear problem definition upfront allows teams to move quickly, avoid duplicated work, and focus on creative problem-solving, not prescribed solutions.

Standardized intake provides clarity from the start

• Each GTM request begins with a standardized intake form that prompts requestors to define the problem and intended impact.

• Custom workflows move requests through triage, scoping, and refinement, giving teams a consistent framework to set up and launch initiatives faster and more efficiently.

Structured triage reduces delays and speeds up execution

• Automation reduces time spent chasing missing information or clarifying briefs, and cutting early-stage back-and-forth by 25%.

• Execution begins up to ten days sooner thanks to proactive scoping and consistent intake quality.

• Standardized triage enables GTM leaders to route requests to the right teams, reducing duplication and aligning resources to the most valuable work.

Asana has been a game-changer in how we collaborate and execute as a cross-functional team. As a GTM Manager, I work at the intersection of multiple departments—from Brand and Marketing to Digital and CX within GTM and wider teams including Commercial, Growth Studio and Solutions tribes—and having a single, centralised platform like Asana has fundamentally transformed how we operate.”

Asana for campaign execution 

Delivering fast, compliant campaigns at scale

In a fast-moving energy market, speed matters—but for E.ON Next, that speed can’t come at the expense of compliance. With campaigns in flight across GTM teams including Marketing, Creative, E-Commerce, and Digital, the company needed a way to streamline execution while embedding regulatory reviews directly into the process.

Using Asana, E.ON Next created structured processes to consistently plan, manage, and execute campaigns, reducing approval times and ensuring rapid time-to-market without compromising compliance.

Uniform workflows keep campaigns fast and compliant

• Every campaign follows a repeatable workflow in Asana, embedding responsibilities, milestones, and regulatory review checkpoints.

• Built-in SLAs ensure materials are reviewed within two to four days, maintaining compliance without slowing speed to market.

• Shared templates create consistency across all campaign types, from product launches to brand initiatives.

Repeatable processes bring consistency to content production

• Standardized production pipelines bring consistency to content creation, from product messaging to brand campaigns, accelerating delivery without compromising quality.

• All marketing assets and related communications are centralized in Asana, ensuring visibility, version control, and brand consistency across initiatives.

High-priority requests are triaged and actioned within 24 hours

• Emergency request workflows, automated via Slack and Asana, enable the GTM team to respond to critical asks within 24 hours.

• An escalation process ensures decision-makers are looped in quickly, minimizing risks and penalties, and enabling faster pivots.

[Asana has] become our shared source of truth, giving everyone visibility on priorities, timelines, and ownership. What once took multiple meetings and disconnected updates is now streamlined, structured, and easy to follow. It’s enabled true cross-functional collaboration—not just coordination—and has given us the clarity and confidence to launch at pace without sacrificing alignment.”

Asana for strategic planning 

Connecting daily work to long-term strategy

E.ON Next’s 2030 strategy outlines an ambitious vision for the UK’s energy transition. Turning that strategy into action required operational clarity. Siloed systems and fragmented workflows made it difficult to track how day-to-day GTM work contributed to company-wide goals.

Today, GTM requests in Asana are linked to E.ON Next’s goals and key OKRs at the point of intake. Cross-functional initiatives move through structured triage, while leadership monitors execution in real time: spotting bottlenecks, reallocating resources, and ensuring the business stays focused on what matters most.

Strategically aligning every project to 2025 goals

• At intake, GTM requests must specify how the request supports E.ON Next’s 2025 goals and contributes to measurable business impact.

• Intake forms and custom fields link all work to OKRs, giving teams clear visibility into how their efforts support company-wide goals.

• Dashboards track execution in real time, helping leadership spot bottlenecks, reallocate resources, visualize project status, and measure outcomes.

Cross-functional visibility strengthens coordination and alignment

• Asana connects GTM teams with Product, Digital, Regulatory, and other functions, enabling seamless coordination across cross-functional initiatives.

• Larger strategic programs are broken down into actionable projects and tasks, creating a clear line of sight from quarterly commitments to daily execution.

• Leaders use Asana to rigorously prioritize work based on strategic value, ensuring resources are focused on high-priority initiatives.

Creating a central source of truth has driven unparalleled transparency, alignment, and accountability across all our teams. Every project is clearly linked to our ambitious goals, allowing us to operate with the agility needed to be true 'Playmakers' in the energy transition.”

Conclusion

Building the processes that power a renewable future

As E.ON Next continues driving the UK's energy transformation, they're leveraging Asana to scale their operations while maintaining quality and compliance while ensuring every initiative supports the company’s bold strategic vision.

Next up, the company envisions unlocking even greater efficiency with Asana AI Studio. From refining briefs to accelerating triage, the company predicts a 96% reduction in time and cost on early-stage work when requests are handled by AI Studio. With AI further integrated into core processes, the team can spend less time on admin and more time delivering campaigns that move the business—and the energy transition—forward.

Looking ahead, E.ON Next aims to scale these benefits across the organization, expanding adoption, deepening cross-functional collaboration, and using Asana’s reporting and dashboards to quantify impact at every level. With a unified platform and a clear vision, E.ON Next is redefining how teams work together to make new energy work for everyone.

What makes me truly happy is that the possibilities with Asana feel endless; it's like the platform is growing with us, understanding our pain points before we even fully articulate them. I've come to rely on Asana not just to help us get the work done, but also to provide me with the crucial information and data needed to articulate our team's value and impact to the wider business. I am, without a doubt, a super fan of our beloved “swiss army knife”, Asana!”