There’s a reason celebrities like Alicia Keys, Reese Witherspoon, and Kate Hudson, have embraced the Mirror, which allows people to create a nearly invisible interactive gym in their homes by streaming fitness content through a tech-powered mirror. Brynn Putnam, a former professional ballerina for the New York City Ballet, founded Mirror because she believed everyone should have convenient access to fitness.
When Brynn first launched Mirror, the company was using a hodgepodge of different tools for managing projects and tasks, resulting in:
According to Brynn, “It was chaos.” Brynn needed an all-in-one solution to manage projects and tasks across her team of 75—and counting.
Today, Asana has become a single source of truth for Mirror. Each Mirror team uses the tool to do everything from tracking customers to collaborating with partners, l enabling them to do their best work more effectively.
Because of Asana’s flexibility, teams are able to work cross-functionally and integrate work from the same central work management system.
While rolling out Asana to the team, Brynn and team established rules of engagement to ensure that everyone was aligned on how to use different workplace tools effectively. Slack is used for quick questions and status updates, Asana for managing projects and tasks, and email only for external communication and setting up meetings.
“Asana is an important part of us executing at a high level, being really ruthless about what we do and don't do, and communicating well with each other.” —Brynn Putnam, CEO
Brynn and team also crafted Asana conventions so that everyone can focus on the work at hand instead of wondering how to use the tool. For example, they established norms for naming tasks and attaching documents, as well as for assigning tasks. Before assigning a task, team members are also encouraged to use the task description to explain why they’ve assigned a specific due date. This helps assignees get up to speed quickly by knowing how important the task is. It also boosts their confidence that the due date has been selected thoughtfully.
By creating one source of truth for all work, Brynn and her team can spend their time on what really matters. Since adopting Asana, Mirror has eliminated all internal email. Brynn estimates that senior leaders at Mirror save approximately three to four hours each day. When someone on the team receives an important document by email, he or she moves the conversation to an Asana task and adds the relevant people as followers. This increases clarity in terms of who the Directly Responsible Individual (DRI) is and what the next steps are.
“I used to come home, put my son to bed at eight, and then I would be on my email until midnight, trying to fundamentally sort through chains and what was happening. And now, I literally can blast through my Asana because I know exactly what's important.” —Brynn Putnam, CEO
Now that Mirror has created a single source of truth that enables the team to coordinate work more effectively and reduce work about work, it is in good shape to scale. As Mirror looks to double its team in the next year, it will use Asana to continue executing its mission.
The marketing and creative production teams in the catalogue division, Legacy Recordings, at Sony Music are responsible for promoting 100+ years of music and keeping artists like Jimi Hendrix, Bob Dylan, and Mariah Carey in heavy rotation. Beyond ensuring creative is produced on time, Asana has enabled the team to scale their creative production process to create more ads, videos, and media formats for their social and email campaigns.
When Air France and KLM merged in 2004, they became the largest airline in Europe. They now house some of their operations under one roof, such as their joint financial services center is located in Budapest. Asana helps the Business Development team at the FSSC execute projects that improve the efficiency of Air France KLM’s financial services center year-on-year.