Improvado + Asana

What is Improvado?

Improvado is a marketing data platform that connects your Asana workspace to 500+ marketing data sources — ad spend, campaign performance, web analytics, and revenue. Pull projects, tasks, users, custom fields, and time entries into a centralized warehouse to tie marketing delivery (Asana) directly to business outcomes. With ETL+ELT support, our AI Agent can also create and update tasks, post comments, and trigger workflows in Asana, closing the loop between insight and action. Build live dashboards that surface cross-functional bottlenecks and replace manual reporting your team does by hand. Trusted by enterprise marketing teams.

Primary use cases:

• Tie marketing delivery (Asana projects and tasks) to outcomes such as revenue, ad performance and web analytics.
• Surface cross-functional bottlenecks across creative and media teams.
• Automate routine status updates and create tasks from data-driven signals.

How to connect Improvado + Asana?

1. Log in to your Improvado workspace.
2. Go to Connections -> Make a new connection -> select Asana.
3. Click Authorize to initiate the authorization flow.
4. Sign in to Asana with an account that has access to the target workspace, and approve the requested access.
5. After authorization, return to Improvado and select the report types to extract (projects, tasks, users, teams, custom fields, time entries).
6. Set an extraction schedule (hourly / daily / weekly). Data flows into Improvado's warehouse and can be joined with 500+ other marketing sources.

Write-back via the AI Agent (optional):

7. Open the AI Agent in Improvado and give it a task that targets the Asana connection, for example "create a launch project, add and assign a task, and post a comment".
8. The agent calls the Asana API through that same connection, so it can create and update projects, tasks and comments on the user's behalf. The app requests full API permissions rather than granular scopes, so its access never exceeds what the authorizing user already has in Asana.

Learn more and get support

To learn more about using the Improvado + Asana integration, visit Improvado.

If you have questions, feedback, or need support, visit the Improvado support page.

Asana does not endorse or certify apps built by third-party developers. If you encounter inappropriate content or behavior, please report it here. Otherwise, please contact the app developer for support.

Collaborate effortlessly with Asana

From the small stuff to the big picture, Asana organizes work so teams know what to do, why it matters, and how to get it done. It's free to get started, simple to use, and powerful enough to run your entire business. Learn more about Asana today.