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2024

AI Mindsets: The key to unlocking AI's potential at work

In the race to embrace artificial intelligence, companies are tripping over a surprising obstacle: their own employees. While C-suites buzz with AI fervor, many workers are dragging their feet, eyeing the new technology with a mix of skepticism and fear. The make-or-break question is: How can leaders convert AI skeptics into enthusiasts? It's a critical challenge, as the success of any AI initiative hinges on buy-in from across the organization.

Asana's Work Innovation Lab joined forces with leading experts from Stanford University and UC Santa Barbara to dive deep into the psychological underpinnings of AI adoption. Our mission? To boost AI adoption by transforming AI skeptics into enthusiasts—and in doing so, gain buy-in from across your organization—which is critical to the success of any AI initiative.

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Employees' attitudes and beliefs about AI—what we call their “AI Mindsets”—can be changed. But there’s a catch—this only happens under specific conditions. Our findings reveal a new understanding of how organizations can help their people more effectively adopt and embrace AI.

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The enthusiast advantage

Employees who are enthusiastic about AI are 2x more likely to use AI at work and are 60% more likely to report productivity gains compared to those who are skeptical.

We've cracked the code on boosting this enthusiasm, even among the biggest skeptics. It's not just about using AI—it's about embracing it and having the right mindset.

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Skepticism as a strength

Conventional wisdom says skepticism is the enemy of progress. Our research proves otherwise. We've uncovered a counterintuitive truth: acknowledging and addressing skepticism can actually accelerate AI adoption. It turns out that validating concerns beats dismissing them. By embracing skepticism, we've unlocked a powerful tool for responsible and effective AI integration.

AI Mindsets: Skeptic to enthusiast: A bumpy ride Image

Skeptic to enthusiast: A bumpy ride

Transforming skeptics into enthusiasts requires more than hand-wringing or even a quick pep talk. We found that this transition was too lofty for employees to grapple with and didn't lead to a boost in enthusiasm.

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Unlock the power of AI Mindsets

  • Decode your team's AI Mindsets with our cutting-edge assessment tools

  • Master the art of turning AI skeptics into enthusiasts

  • Boost AI adoption within your organization to drive results

Download the research

Learn how to assess your workforce's AI Mindsets and empower your team to thrive in an AI-driven future.