Platform Operations Specialist, Web & Ad Operations

Asana has a big mission and even bigger opportunity: to help humanity thrive by enabling the world's teams to work together effortlessly.

The Marketing Operations team is responsible for unleashing productivity and innovation within Asana's marketing team, leveraging transformative technology and strategies, while orienting around the customer journey. We’re looking for a Platform Operations Specialist, Web & Ad Operations to support our marketing operations efforts in maintaining our foundational web tracking, ad tech and audience tools that enable effective campaign execution, optimization & measurement. 

This role is based in our Warsaw office with an office-centric hybrid schedule - in-office days are Monday, Tuesday, and Thursday. 

We offer a Contract of Employment (UoP) for our employees in Poland.

What you’ll achieve

• Support the maintenance and governance of the ad platform technology stack. 
• Assist with audience creation and data onboarding in our customer data platform and other data tools.
• Help set up and test campaigns in ad platforms, Marketo, and Salesforce
• Facilitate communication between external agencies and internal marketing teams by providing support on ad tech tools and platform integrations.
• Maintain and update performance dashboards, ensuring stakeholders have access to clear and actionable reports, and assist with data analysis.
• Support web analytics investigations and troubleshooting, including identifying tracking issues and collaborating with cross-functional teams to resolve data discrepancies.
• Monitor and maintain tracking pixels, conversion events, and key user interactions across ad platforms, tag management systems, and our website to ensure data accuracy.
• Keep internal documentation up to date, including details related to our ad tech stack, tag placement, event tracking, and custom dimensions/metrics.
• Identify inefficiencies in current processes and provide recommendations for improvement.
• Experience growth and development through opportunities to stretch and learn.
• Be an early employee in our growing Warsaw office, contributing to a culture that keeps Asana's workplace balanced, performant, inclusive, transparent, and aligned with our values. 

About you

• Entry-level professional, curious and eager to learn with a passion for Marketing Operations.
• Detail-oriented with strong organizational and analytical skills.
• You work well in a collaborative, fast and cross-functional environment.
• Team-oriented and excited to work at Asana.
• Continuously seeks to understand, improve, and innovate.
• Google Marketing Platform, Meta, Linkedin, Google Ads, Tag Management System (Google Tag Manager or other TMS), CDP (customer data platform) experience preferred but not required. 
• Fluency in English and excellent communication skills, both written and verbal. 

What we offer

• The opportunity to learn and grow within a world-class Marketing Operations team. 
• Generous, transparent and fair compensation system (base salary and Restricted Stock Unit for Asana Inc.) 
• Contract of Employment 
• Health insurance with dental and travel coverage (Lux Med) 
• Meals reimbursement on the days that you work from the office
• Career growth budget 
• Home office setup budget 
• Gym/Fitness reimbursement
• Fertility healthcare and family-forming support with Carrot
• Mental health support in Modern Health
• Group life insurance
• MacBooks with all necessary accessories

For this role, the estimated salary range is between 9,000 - 11,100 PLN gross monthly on the contract of employment (UoP). The actual salary will vary based on various factors and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the compensation range for this role may be modified.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

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