Principal Product Manager, AI

The Product Management team drives Asana’s product strategy and execution, translating customer needs and opportunities into a compelling roadmap and working cross-functionally to deliver impactful solutions for team productivity and collaboration. We’re helping to define the Work Management category and inventing new ways for teams to work more efficiently together and see the larger purpose behind their work. Our team works directly with Engineering, Design, Experience Research, and Data Science, as well as with Sales, Support, and Marketing to ship great products. You’ll take part in every type of product work here — from strategy to product to process improvements — conceptualizing, launching, and iterating on Asana itself for millions of teams around the world.

As part of Asana's AI organization, this person will play a key role in prioritizing high impact work at the intersection of customer problems and rapidly improving technology. This team is charged with innovating Asana’s role as the coordination layer for work – leveraging data from within and outside Asana to deliver insights that accelerate organizations’ progress, and supercharge adoption and expansion. This high-impact, high-visibility role will directly influence Asana's evolution, requiring exceptional strategic leadership, deep customer empathy, and the ability to transform ambitious ideas into reality through cross-functional partnership. We're searching for someone who can navigate ambiguity, think at a transformative scale, and propel Asana towards new frontiers in the AI era.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Identify unmet customer needs and translate them into innovative, customer-centric product solutions
• Prioritize and validate the most promising hypotheses to test, knowing when to pivot or double down based on results
• Inspire the organization with a bold and ambitious long-term product vision that bridges future possibilities with near-term customer needs
• Drive high-impact, strategic initiatives from conception to launch through cross-functional partnership
• Make tough prioritization decisions balancing customer, business, and technical considerations
• Develop thought-provoking perspectives on how AI/ML and emerging technologies can enhance Asana's offerings
• Explore unconventional ideas and challenge assumptions to help unlock new product frontiers
• Earn buy-in from stakeholders and inspire teams with exceptional communication and storytelling abilities

About you

• 10+ years of product management experience, including driving strategic, high-impact initiatives
• Proven entrepreneurial skills with a blend of vision, execution, and grit to traverse ambiguous problem spaces and cut through complexity.
• Exceptional at breaking down ambiguous problems and driving towards clarity using structured thinking
• Excellent customer empathy. Ability to deeply understand user needs as well as intuitively guide solutions towards highly usable, adoptable experiences. You love spending time with customers and iterating on product solutions with them.
• Passionate about the future of AI/ML and loves consuming the latest research and trends
• Outstanding communication and storytelling abilities to inspire stakeholders. Concise clear guidance (verbal and written) is a strength of yours.
• Track record of earning trust and buy-in while partnering across functions and groups.
• Comfortable making tough tradeoffs and prioritization decisions in a dynamic environment

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $202,000 - $316,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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