From development to launch: How InVision brings new products to market 3X faster with Asana

InVision product launch
  • InVision logo
  • Percentage of remote employees
    • 100%
  • Size of marketing team
    • 80+ employees
  • Product updates launched per quarter
    • 3-5

ROI

  • Reduced go-to-market planning time by 66%
  • Marketing team completes 21% more requests per quarter
  • Design team increased creative output for launches by 27% annually

If you’ve ever taken a Lyft, binge-watched a series on Netflix, or stayed in an Airbnb, you’ve used an app designed with InVision’s digital product design platform, which enables product designers to build better user experiences. And because their customers are the leading designers in their respective industries, InVision’s product launches must be flawless.

When Mike Waecker joined InVision’s 100% remote marketing team as a Senior Project Manager in 2015, they were using a clunky work management tool that didn’t provide the marketing team with the coordination and collaboration features they needed to effectively bring products to market.

At the time, InVision was growing rapidly and releasing products more frequently, but their current go-to-market process couldn’t meet the demands of their growing business. Their product and marketing teams faced the following challenges:

  • Project managers were spending most of their time hunting for information, answering operational questions, and following up on work—leaving no time to standardize or optimize their processes.

  • It was nearly impossible to track and manage launch plans, progress, and details for a cross-functional team of 40 people via chat and email.

  • Critical steps and deadlines were falling through the cracks since there wasn’t a holistic view of all launch activities to align the entire team around—resulting in many late night working sessions to launch by deadline.

Mike knew they needed a new solution to streamline their go-to-market process to match the rapid pace of development and company growth.

“By using project templates for launches, product marketing managers are now able to create their plans 66% faster and manage more launches at once.”

Finding the right solution for go-to-market success

The marketing team needed a tool that was flexible, intuitive, and could be easily adapted to fit the different workflows of their cross-functional launch partners. As an experienced project manager, Mike knew he needed a tool that was easy to use and customizable so it would fit the different needs of the product launch team and be adopted.

Asana offered the team and leadership the ability to customize their workflows and visualize launch plans in different views so they could see the information that was most relevant to them. Mike was particularly excited to use task dependencies and Asana’s Timeline feature (a Gantt chart-like view) to visualize workflows and reduce status update meetings. Asana also gives the team the ability to track tasks across multiple projects to ensure different teams aren’t duplicating work.

Building out a standardized go-to-market process at InVision

By creating mock launch projects in Asana, Mike helped the broader marketing team, cross-functional partners, and senior leadership visualize how they could streamline and scale their go-to-market process. To ensure everyone was speaking the same language, Mike also created standard conventions and documentation on how to use Asana for their workflows and led trainings on “how to get things done” with Asana.

Faster product launches fuel InVision’s growth

With Asana, InVision’s marketing and product teams have a holistic view of the entire plan for each product launch. By centralizing all work and communication in one place, project leads are able to easily manage responsibilities, identify at-risk work, and improve collaboration across multiple teams.

“With Asana, everyone can see the plan, how their work fits in to the overall launch, who else is contributing, and what they’re doing so collaboration is easier—which is critical when you’re a 100% remote company.”

Now that all of their go-to-market work is managed in one place, the team has been able to standardize and scale their processes—and tackle 21% more work. As a result, their launches create a bigger impact, generate more hand-raisers who want early access to new products, and increase website traffic, product usage, and more.

Better communication and collaboration leads to better results

The InVision team now has 20+ custom project templates they use for their go-to-market plans. These templates have reduced the time they spend planning product launches by 66% and enabled them to optimize their processes based on past successes and learnings.

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Marketing Campaign

Marketing Campaign

Product Launch

Product Launch

Company Goals

Company Goals

Mission to the Moon

Mission to the Moon

Organize your work

Set clear tasks and milestones to give your team clarity on what needs to be done.

Organize your work

Help your team hit their deadlines

Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.

Help your team hit their deadlines

Hit your deadline

Map out your campaign plan to visualize how all the pieces fit together, spot potential issues, and keep work on track.

Hit your deadline

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Ask questions or give updates with the work that’s being done, so conversations turn into actions.

Have actionable conversations

Attach files to your work

Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.

Attach files to your work

View work at a glance

Look at work on a calendar to keep an eye on timing and rally around important dates

View work at a glance

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Keep up to date on project progress and quickly spot when things are off track.

Track your progress

Work on the go

Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.

Work on the go

Run successful programs, every time

Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.

Run successful programs, every time

Map out each step

Map out critical steps—from development to launch—so everyone has clarity on the roadmap.

Map out each step

Know who’s got the ball

Give clear owners and due dates for each piece of the launch, so you can release on time.

Know who’s got the ball

Launch on time

See how the pieces of your plan fit together so you can make adjustments and keep work on track.

Launch on time

Keep everyone up-to-date

Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.

Keep everyone up-to-date

Store work in one place

Attach files to your project, so everyone knows where to find the correct info.

Store work in one place

Track dates and milestones

Keep an eye on important dates by viewing launch plans on a calendar.

Track dates and milestones

See what’s on track, and what isn’t

See how work is progressing to make sure you’re on track to hit your deadlines and goals.

See what’s on track, and what isn’t

Stay connected, wherever you are

Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.

Stay connected, wherever you are

Ready, set, launch!

Asana helps product teams hit deadlines—so they can launch great products.

Ready, set, launch!

Map out priorities

Create tasks for each goal so everyone has visibility into company-wide objectives.

Map out priorities

Determine the right point person

Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.

Determine the right point person

Make a plan to hit your goals

See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.

Make a plan to hit your goals

Share info and give updates

Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.

Share info and give updates

Attach important files

Integrate Asana with your file sharing tools to keep all your important docs in one place.

Attach important files

Keep an eye on important dates

Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.

Keep an eye on important dates

Track company progress

Understand what objectives are on track, and what needs your attention so you can hit your goals.

Track company progress

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Get updates and weigh in on important decisions wherever you are, with Asana for mobile.

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Hit your goals

Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.

Hit your goals

Get ready for the mission

Map out each step of your mission, so you don’t forget anything as you shoot for the stars.

Get ready for the mission

Know who’s in charge

Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.

Know who’s in charge

Map out each step

Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.

Map out each step

Make sure all systems are a go

Ask important questions, have conversations, and give status updates to get your crew ready for launch day.

Make sure all systems are a go

Tie it all together

Connect Asana to the other tools you need for your mission, so all your information lives in the same place.

Tie it all together

Keep your eye on the prize

View each milestone on a calendar, so you can track important dates leading up to takeoff.

Keep your eye on the prize

Track your progress

See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.

Track your progress

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Work from anywhere

3, 2, 1… blastoff!

With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…

3, 2, 1… blastoff!