How InVision launches campaigns 3X faster with Asana

Invision campaign management
  • InVision logo
  • Percentage of remote employees
    • 100%
  • Size of marketing team
    • 80+ employees
  • Marketing campaigns launched per quarter
    • 200+

ROI

  • Reduced time spent planning campaigns by 66%
  • Able to launch 17% more campaigns a quarter
  • Marketing team completes 21% more requests
  • Design team increased creative output by 27%

Chances are, your favorite app or software was designed using InVision. The digital product design platform helps teams at companies like Netflix, Amazon, and IBM build the delightful and engaging customer experiences that drive their businesses. With a target audience of the best product designers in the world, InVision’s marketing campaigns need to be flawless and captivating.

When Mike Waecker joined the 100% remote marketing team as a Senior Project Manager in 2015, they were using a clunky work management tool that didn’t provide the flexibility they needed to run their different campaign workflows and streamline communication.

As a result, campaigns were chaotic, stressful, and took longer to execute because:

  • Responsibilities and deadlines weren’t clear and information was scattered across tools. It was a constant scramble to complete critical work on time.

  • Important context and decisions were buried in long email chains and across a myriad of Slack channels that were difficult to find.

  • Campaign managers spent more time fielding questions from stakeholders and teammates than moving work forward.

Mike knew there had to be a better tool to manage campaigns.

The search for a better campaign management solution

After testing a few work management tools, Mike found Asana. It is flexible, intuitive, and customizable. Each project includes multiple views—a list, board, calendar, and Timeline—so people could see work in the context that was most relevant to them. It had everything Mike and his team needed.

“Everyone involved in InVision campaigns—executives, team leads, campaign managers, designers, copywriters—can customize their project view in Asana so they have the context they need to do their work.”

Implementing Asana and building campaign workflows

To get the broader marketing team and leadership on board, Mike created sample campaign projects so everyone could visualize how much smoother and faster campaign execution would be in a centralized tool. To ensure adoption, Mike worked with Asana’s Customer Success team to create documentation on how to use Asana to run their workflows. Mike also developed “how to get things done with Asana” trainings for additional adoption support. Now the team can’t imagine running campaigns without Asana.

“Asana enabled us to reduce planning time by 66% and scale from 40 to 200 campaigns a quarter.”

Scaling from 40 to 200 campaigns a quarter

Since moving campaign management into Asana, the team now has a centralized view of every campaign plan and where each piece of work stands. Campaign managers no longer field questions about the status of work, who’s responsible for which task, and when assets need to be delivered. They’re each able to proactively manage more campaigns—17% more a quarter to be exact.

“Asana has enabled us to create a standard language about how to organize, prioritize, and get work done so we can launch campaigns 3X faster.”

By standardizing and optimizing their common workflows into 20+ campaign templates in Asana, the team has reduced the time spent creating project plans by 66%. This has helped them scale from 40 campaigns a quarter to 200. They’re now able to take on bigger campaigns more frequently to drive additional web traffic, leads, product usage, and ultimately, revenue.

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Asana is the easiest way for teams to track their projects and tasks, so they can get results.

Marketing Campaign

Marketing Campaign

Product Launch

Product Launch

Company Goals

Company Goals

Mission to the Moon

Mission to the Moon

Organize your work

Set clear tasks and milestones to give your team clarity on what needs to be done.

Organize your work

Help your team hit their deadlines

Let each marketer know exactly what work they’re responsible for with clear assignees and due dates.

Help your team hit their deadlines

Hit your deadline

Map out your campaign plan to visualize how all the pieces fit together, spot potential issues, and keep work on track.

Hit your deadline

Have actionable conversations

Ask questions or give updates with the work that’s being done, so conversations turn into actions.

Have actionable conversations

Attach files to your work

Tie shared docs, design files, and budget spreadsheets together so your team isn’t searching for info.

Attach files to your work

View work at a glance

Look at work on a calendar to keep an eye on timing and rally around important dates

View work at a glance

Track your progress

Keep up to date on project progress and quickly spot when things are off track.

Track your progress

Work on the go

Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.

Work on the go

Run successful programs, every time

Asana helps marketing teams plan, manage, track, and launch initiatives that engage their audience.

Run successful programs, every time

Map out each step

Map out critical steps—from development to launch—so everyone has clarity on the roadmap.

Map out each step

Know who’s got the ball

Give clear owners and due dates for each piece of the launch, so you can release on time.

Know who’s got the ball

Launch on time

See how the pieces of your plan fit together so you can make adjustments and keep work on track.

Launch on time

Keep everyone up-to-date

Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.

Keep everyone up-to-date

Store work in one place

Attach files to your project, so everyone knows where to find the correct info.

Store work in one place

Track dates and milestones

Keep an eye on important dates by viewing launch plans on a calendar.

Track dates and milestones

See what’s on track, and what isn’t

See how work is progressing to make sure you’re on track to hit your deadlines and goals.

See what’s on track, and what isn’t

Stay connected, wherever you are

Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.

Stay connected, wherever you are

Ready, set, launch!

Asana helps product teams hit deadlines—so they can launch great products.

Ready, set, launch!

Map out priorities

Create tasks for each goal so everyone has visibility into company-wide objectives.

Map out priorities

Determine the right point person

Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.

Determine the right point person

Make a plan to hit your goals

See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.

Make a plan to hit your goals

Share info and give updates

Keep stakeholders up to date on the latest info and progress, with updates and comments tied directly to your goals.

Share info and give updates

Attach important files

Integrate Asana with your file sharing tools to keep all your important docs in one place.

Attach important files

Keep an eye on important dates

Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.

Keep an eye on important dates

Track company progress

Understand what objectives are on track, and what needs your attention so you can hit your goals.

Track company progress

Stay in the loop

Get updates and weigh in on important decisions wherever you are, with Asana for mobile.

Stay in the loop

Hit your goals

Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.

Hit your goals

Get ready for the mission

Map out each step of your mission, so you don’t forget anything as you shoot for the stars.

Get ready for the mission

Know who’s in charge

Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.

Know who’s in charge

Map out each step

Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.

Map out each step

Make sure all systems are a go

Ask important questions, have conversations, and give status updates to get your crew ready for launch day.

Make sure all systems are a go

Tie it all together

Connect Asana to the other tools you need for your mission, so all your information lives in the same place.

Tie it all together

Keep your eye on the prize

View each milestone on a calendar, so you can track important dates leading up to takeoff.

Keep your eye on the prize

Track your progress

See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.

Track your progress

Work from anywhere

Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!

Work from anywhere

3, 2, 1… blastoff!

With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…

3, 2, 1… blastoff!